RedEye

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RedEye is the leader in Online Behavioural Marketing and Analysis. We extract actionable analytics from client data to understand consumer behaviour and produce behavioural email campaigns that increase ROI.

RedEye analytics goes beyond simple web analytics. RedEye helps organisations forecast and diagnose problems: we call this actionable analytics. Our analytics tools are industry specific and tuned to various industries. RedEye tools look forward and are integrated into forecasting and annual marketing campaign planning. For example e-commerce organisations use our services to manage forecasts and marketing plans, leading to much work beyond our ASP web analytics tools.

Key elements of our approach are:

• Customised installation
• Industry benchmarked de-duplication
• Sector focused reporting
• Unlimited segmentation
• Proper insights that drive change
• ASP/Managed service

A mixed or hybrid business model gives clients the best of both worlds. RedEye offers a managed service applying innovation and best practice such as email deliverability and testing, as well as an ASP service for cost effectiveness.

RedEye web analytics tracks real individual level data, allowing us to target customers and prospects based on browsing behaviour. Our integrated service develops personalised email offers which can drive a 30-40% increase in response and reach and for over 7 years our basket and process abandonment email has generated up to 20% incremental sales for clients. In fact, we can guarantee a x 5 ROI for your spend.

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