IDM Member Grades and Fees

IDM membership is open to all marketers who are looking to keep abreast of our ever-evolving profession. There is a membership grade for everyone, the grade you qualify for is dependent upon your qualifications and/or experience^*.

Membership grade	Subscriptions rate
Member (M IDM)	£170 plus VAT (@10%) = £187
Affiliate Member	£170 plus VAT (@10%) = £187
Associate Member (A IDM)	£140 plus VAT (@10%) = £154
Corporate Member	Various packages available

*VAT is applied at 50% of the prevailing rate.

If you are new to marketing, or perhaps do not hold a relevant qualification, you are able to join as an Affiliate member.

To join as an Associate Member (A IDM) you should:

either be a Graduate of the IDM Certificate or hold a recognised diploma majoring in marketing or a marketing-related subject
or hold a degree or recognised certificate majoring in marketing or a marketing-related subject and have at least one years’ experience
or have at least three years’ experience in a marketing role.

To join as a Member (M IDM) you should:

either be a Graduate of the IDM Diploma
or hold an IDM Certificate or recognised diploma majoring in marketing or a marketing-related subject, and at least three years’ experience
or hold a degree or recognised certificate majoring in marketing or a marketing-related subject, and at least four years’ experience
or at least six years’ experience in a marketing role.

IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become Fellows based on their experience and contribution to the profession.

* Experience is defined as "first-hand practitioner responsibility for direct marketing or digital marketing planning and execution, resource management and budgetary control."

For further guidance on membership grades, or special rates for full-time university students, please call 020 8614 0277.

Direct Debit

Save 10% on your first year’s subscription when you join online by Direct Debit or you switch your existing subscription to Direct Debit (quarterly or annual payment options available).

Employer funding

Save your entire subscription fee! There’s a good chance your employer will pay your membership subscription. Some 80% of IDM membership fees are paid by the member's employer. So, why not ask your employer about funding your membership?

3 year subscription rate

We also offer 15% discount when you purchase a membership for 3 or more years.

Back to work

If you are looking to return to work then there couldn’t be a better time to become a member, take advantage of networking opportunities and get up to speed on the latest marketing thinking. We offer 25% discount off our membership fee, call us on 020 8614 0277 to see if you are eligible.

Tax deductions

Claim 20% or 40% in tax deductions (depending upon your tax status). Find out more»

Save a further 10% on VAT, a specially negotiated rate reduced from 20% offering further savings if you or your company are not VAT registered.

IDM Member Grades and Fees

IDM membership is open to all marketers who are looking to keep abreast of our ever-evolving profession. There is a membership grade for everyone, the grade you qualify for is dependent upon your qualifications and/or experience*.

IDM membership is open to all marketers who are looking to keep abreast of our ever-evolving profession. There is a membership grade for everyone, the grade you qualify for is dependent upon your qualifications and/or experience^*.