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IDM Member Grades and Fees

IDM membership is open to all marketers who are looking to keep abreast of our ever-evolving profession. There is a membership grade for everyone, the grade you qualify for is dependent upon your qualifications and/or experience.

Membership gradeSubscriptions rate
Member (M IDM)£170 plus VAT (@20%) = £204
Affiliate Member£170 plus VAT (@20%) = £204
Associate Member (A IDM)£140 plus VAT (@20%) = £168
Corporate MemberVarious packages available
If you are new to marketing, or perhaps do not hold a relevant qualification, you are able to join as an Affiliate member.

To join as an Associate Member (A IDM) you should:

  • have an IDM professional Diploma (previously IDM Certificate)
  • or hold a diploma, degree or recognised certificate majoring in marketing or a marketing-related subject and have at least one years' experience
  • or have at least three years’ experience in a marketing role.

To join as a Member (M IDM) you should:

  • have an IDM Postgraduate Diploma (previously known as the IDM Diploma)
  • or hold an IDM Professional Diploma (previously known as the IDM Certificate) and at least three years' experience
  • or hold a diploma, degree or recognised certificate majoring in marketing or a marketing-related subject, and at least four years’ experience
  • or at least six years’ experience in a marketing role.
IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become Fellows based on their experience and contribution to the profession.

* Experience is defined as "first-hand practitioner responsibility for direct marketing or digital marketing planning and execution, resource management and budgetary control."

For further guidance on membership grades, or special rates for full-time university students and lecturers, please call 020 8614 0277.

  • Direct Debit
Save 10% on your first year’s subscription when you join online by Direct Debit or you switch your existing subscription to Direct Debit (quarterly or annual payment options available).
  • Employer funding
Save your entire subscription fee! There’s a good chance your employer will pay your membership subscription. Some 80% of IDM membership fees are paid by the member's employer. So, why not ask your employer about funding your membership?
  • 3 year subscription rate
We also offer 15% discount when you purchase a membership for 3 or more years.
  • Back to work
If you are looking to return to work then there couldn’t be a better time to become a member, take advantage of networking opportunities and get up to speed on the latest marketing thinking. We offer 25% discount off our membership fee, call us on 020 8614 0277 to see if you are eligible.
  • Tax deductions
Claim 20% or 40% in tax deductions (depending upon your tax status). Find out more»

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