Guide to grades
Joining the IDM will give you a powerful competitive advantage. It will signify that you are serious about your profession and that you have the resources behind you to perform at the highest level. It's a small investment ... with a significant payback.
IDM membership is open to all those with an interest in direct and digital marketing. The Institute has a grade for all.
Members are accepted on the basis of their qualifications and/or experience. Experience is defined as "first-hand practitioner responsibility for direct marketing or digital marketing planning and execution, resource management and budgetary control."
Member M IDM (£165 + VAT* @ 10% = £181.50 pa)
- IDM diploma
- Or IDM certificate or recognised diploma majoring in marketing or a marketing-related subject, and at least three years’ experience
- Or degree or recognised certificate majoring in marketing or a marketing-related subject, and at least four years’ experience
- Or at least six years’ experience
Associate Member A IDM (£135 + VAT* @ 10% = £148.50 pa)
- IDM certificate or recognised diploma majoring in marketing or a marketing-related subject
- Or degree or recognised certificate majoring in marketing or a marketing-related subject, and at least one years’ experience
- Or at least three years’ experience
Affiliate (£165 + VAT* @ 10% = £181.50 pa)
For marketers or business professionals who do not hold the qualifications or experience required for membership, but who would like to benefit from IDM professional development services including networking and training events.
For further guidance on membership grades or full-time student rates please call
020 8614 0277.
Fellowship
IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become Fellows based on their experience and contribution to the profession.
In addition, Fellows must satisfy these criteria:
- not less than five years’ membership as a full Member of the Institute of Direct and Digital Marketing AND
- not less than 10 years’ experience of marketing, defined as "first-hand practitioner responsibility for, or control of, direct marketing or digital marketing planning and execution, resources management and budgetary control".
- recognition is also given to members who have attained IDM Diploma or Masters qualifications.
*VAT is applied at 50% of the prevailing rate.
