Invaluable support for both aspiring and established marketing professionals

The IDM provides knowledge, skills and networking services to aspiring and established marketers

"IDM membership means I am able to ensure my knowledge remains current and that I continue to apply the principles of best practice to my own work and that of my team."

Anne Gowan F IDM
formally Direct Marketing Director, Telegraph Group

For five years, Anne and her department were responsible for maintaining—and increasing—the sales of The Daily Telegraph and The Sunday Telegraph. Having worked in other media-driven roles, such as Marketing Manager at the Financial Times and in fundraising at the RNIB, Anne's well aware of how her IDM membership has contributed to her career development:

Industry expertise that keeps me in touch

"Of all the marketing disciplines, direct marketing is the one most dependent on technology. And as technology advances, the tools and techniques at your disposal become ever more sophisticated. Which is why, even with more than ten years' experience, I ensure I top up my own training at least once a year."

Learning to get ahead—and stay ahead

"From day one, the IDM Diploma introduced me to a better way to manage my marketing. It made me more analytical in my thinking, more critical in my approach and better able to integrate the many marketing disciplines within a campaign.

I know the business benefits of having knowledgeable and skilled staff. The IDM Diploma fosters a disciplined, strategic and analytical approach to marketing. That's why I like my staff to have the benefit of studying for the Diploma before they take on any additional responsibility. It also gives them first-hand experience of being part of the IDM through student membership.

Without doubt, the futures of marketing and technology are closely linked—they will continue to develop in tandem. If you consider your future to be in marketing, you will need the knowledge and skills to enable you to be excellent today and primed for the future. IDM membership meets those needs."

And as these professionals also attest, IDM membership has made a very real difference to their marketing performance in particular and their working lives in general:

"As long standing Corporate Members, we have seen both our staff and, in turn our clients, benefit from the knowledge, training and networking opportunities that the IDM has provided us with. Its well-attended events allow our staff the opportunity to connect with like-minded individuals and network with high level executives in our key target markets. We highly recommend IDM membership as a means to stay abreast of current trends and far ahead of your competition in the rapidly evolving marketing world."

Edward Weatherall M IDM
Managing Director, Concep

	"Being self-employed, the IDM provides me with the invaluable opportunity to attend thought-provoking briefings on new principles, and exchange best-practice ideas with other members. How else would I be able to talk to similar-minded people?"
	Pippa Alexander M IDM Consultant, Solutions