About IDM

Membership

Knowledge

Training

Qualifications

Universities

Advanced search | Site guide | Privacy | Contact

Training

	Course list

	Course dates
	Offers
	In-Company Training
	IDM Academy
	New courses and workshops
	Digital marketing training
	Creativity courses
	Absolute Essentials Online
	Search Engine Marketing Tutorial

Home >> Training >> Course list

IDM training—Your route to success

IDM marketing training courses (2008 Catalogue)

The IDM professional development programme covers topics as diverse as direct marketing campaign planning, data protection and best practice search engine marketing. The programme, which is listed below by course, has been created to include training solutions for every direct, data and digital marketer across all management levels.

Download your copy of the new
2008 IDM Training Catalogue

Download presentations from the IDM Academy 2008 at IDMF and Internet World »

Select subject area or 'All' below.
Then click any title for the course details.

Course dates >>
Course offers >>
Member events >>

IDM members get the best prices.
Join today.

Advanced Copywriting Workshop
An excellent opportunity for those with copywriting experience to hone and sharpen their skills. Delegates will learn how to produce more creative, strategic and targeted copy that sells with power and conviction.

9 Jun 2008
The IDM, Teddington

16 Jul 2008
The IDM, Teddington


*More dates >>*

Affiliate Marketing
This course has been designed to give delegates a practical insight into the creation of effective affiliate marketing programmes. It covers all key aspects and includes the latest industry case studies to enable practical application back in the workplace.

16 May 2008
The IDM, Teddington

25 Sep 2008
The IDM, Teddington


*More dates >>*

Best Practice Customer Acquisition
How to plan and implement more effective customer acquisition programmes.

8 Jul 2008
The IDM, Teddington

15 Oct 2008
The IDM, Teddington

Best Practice Search Engine Marketing
How to increase the quantity and quality of visitors to your website via search engine optimisation and paid for search. These two days will equip you with the knowledge to improve the performance of your website.

10 - 11 Jun 2008
The IDM, Teddington

2 - 03 Oct 2008
The IDM, Teddington


*More dates >>*

Briefing and Evaluating Creative Work
Discover how to get great creative work every time in this inspiring two-day workshop. The workshop includes getting the brief right, why propositions are crucial, how to evaluate creative work and the principles of successful creativity.

19 - 20 May 2008
The IDM, Teddington

1 - 02 Jul 2008
The IDM, Teddington


*More dates >>*

Complete Digital Marketing
How to plan, manage and execute successful digital campaigns. Over three days you’ll learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner advertising, email broadcasts and SMS.

18 - 20 Jun 2008
The IDM, Teddington

16 - 18 Jul 2008
The IDM, Teddington


*More dates >>*

Complete Direct Marketing
Obtain a comprehensive foundation in every facet of direct marketing. Over three days, you will build the knowledge and skills needed to effectively plan, budget, brief, evaluate, measure and manage direct marketing campaigns.

14 - 16 May 2008
The IDM, Teddington

9 - 11 Jul 2008
The IDM, Teddington


*More dates >>*

Connecting Brands and Consumers in the Relationship Age
How to apply direct and digital marketing to create profitable and lasting relationships with your customers.

30 Oct 2008
The IDM, Teddington

Copywriting for Beginners
How to write and review copy that pulls response - a lively introduction to the basics of good copywriting. Ideal for beginners who want to learn the first principles of creative writing.

30 May 2008
The IDM, Teddington

8 Jul 2008
The IDM, Teddington


*More dates >>*

Customer Insight - The Complete A-Z One-Day Workshop
What do your customers want? Why do they buy and how do they choose? When you know how to get the answers to these and other vital questions, you have the insight and ability to achieve greater results for your marketing pound.

26 Jun 2008
Teddington

13 Nov 2008
The IDM, Teddington

Customer Retention & Development Strategy
Discover how to maximise the lifetime value of your customers and achieve a better return on your retention spend. You’ll learn how to develop effective customer retention strategies and new ways to use data profiling and segmentation to create more productive marketing communications.

21 - 22 May 2008
The IDM, Teddington

1 - 02 Oct 2008
The IDM, Teddington

Data Protection Workshop for Direct and Digital Marketers
The essential guide to the Data Protection Act 1998 and the Electronic communications Regulations 2003.

3 Jun 2008
The IDM, Teddington

6 Oct 2008
The IDM, Teddington

Developing Strong Marketing Propositions
Discover how to create more engaging and relevant marketing propositions that catch the attention of your customer. You will gain confidence in your marketing communications planning in this one day workshop.

14 May 2008
The IDM, Teddington

22 Oct 2008
The IDM, Teddington

Direct Marketing for Newcomers
New to direct marketing?

Attend this one-day briefing session to get a thorough overview of how the industry works, who the key players are and where you can go for essential information.

4 Jun 2008
The IDM, Teddington

24 Sep 2008
The IDM, Teddington


*More dates >>*

Effective Business-to-Business Email Marketing
An essential course in successful email marketing for anyone working in a B2B environment. Find out how to build an email database, rent data, get the creative right, create and build a customer relationship and manage your results.

23 Sep 2008
The IDM, Teddington

9 Dec 2008
The IDM, Teddington

Effective Email Marketing: Beyond the Basics
Gain the tools and techniques to get the most out of your email marketing campaigns, in this intensive two day course. Key areas covered include acquiring new customers, profile data, beating filters, creative guidelines and campaign management.

3 - 04 Jun 2008
The IDM, Teddington

28 - 29 Oct 2008
The IDM, Teddington

Effective Negotiation Skills
Learn how to negotiate effectively to achieve a win-win result. This practical one-day workshop covers the seven steps needed for a successful negotiation strategy.

19 May 2008		Full
The IDM, Teddington

7 Jul 2008
The IDM, Teddington


*More dates >>*

Effective Presentation Skills
This interactive workshop will focus on all the skills you need to be a great presenter. It will show you how to control your nerves, maintain the flow of the presentation and keep your audience’s attention.

15 May 2008
The IDM, Teddington

7 Jul 2008
The IDM, Teddington


*More dates >>*

Ensuring Data Quality
How to increase and maintain data quality. This one-day course imparts the practical skills you need to tackle the nitty-gritty data management issues that lie at the heart of successful CRM and direct marketing programmes.

10 Jun 2008
The IDM, Teddington

13 Oct 2008
The IDM, Teddington

Getting to Grips with Mobile Marketing
Who do you know that doesn’t own a mobile phone? Today, wherever people go, their mobile phone goes with them. Mobile marketing is a unique, “always-on” medium that’s delivering new customers and business at an escalating rate.

27 Jun 2008