IDM qualifications in Business to Business (B2B) Marketing

B2B marketing is a distinct discipline. It may share some common ground with B2C marketing, but there are substantial differences in the challenges that B2B marketing presents - and the strategies, tactics and techniques that B2B marketers have to apply to meet them. That's why when employers and clients that operate in the B2B sector look for talent, they look first for people with proven B2B capability.

When you hold the IDM Certificate or Diploma in B2B Marketing, you'll stand out from the crowd. You'll hold a highly respected and valued professional qualification. Your knowledge will span the complete B2B marketing project cycle. You'll know how to plan and implement a multi-channel B2B marketing strategy, build a brand, harness data, and brief and evaluate creative work. You'll understand the legal implications of all forms of B2B activity and you'll know how to manage integrated communications programmes and execute effective tactical campaigns.

You'll become one of the most capable practitioners within B2B marketing – and you'll have an internationally recognised qualification to prove it.

The IDM Certificate in B2B Marketing (Cert BusM)

The syllabus for the Certificate is extremely practical and applied. It covers literally every aspect of B2B marketing, from planning and budgeting, data to creative, and media to measurement. A series of real-life case studies provide valuable insights into innovative B2B strategies and the results they achieved. Every lesson explores and explains a key aspect of the business-to-business marketing landscape as it exists right now...more »

The IDM Diploma in B2B Marketing (Dip BusM)

Once you have passed the Certificate you can choose to go on to attain the Diploma. To do this, you do not need to attend further study classes or sit an exam.

That's because, unlike other qualifications which are exam based, the Diploma is based on a dissertation...more »

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