The IDM Certificate in B2B Marketing

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A series of real-life case studies provide valuable insights into innovative B2B strategies and the results they achieved. Every lesson explores and explains a key aspect of the B2B marketing landscape as it exists right now.

Your learning will span:

• The complete B2B marketing delivery infrastructure
• The impact of multi-channel capability
• How to integrate the internet, email and digital media with conventional channels
• Why traditional sales and marketing disciplines are being fully integrated
• Demystify digital media in the world of B2B (Facebook, Twitter, blogs etc.)
• How to prepare and present a detailed and effective marketing strategy
• Best practice acquisition and retention processes in B2B marketing
• How to build brand awareness and develop brand experiences
• The value of data and the importance of developing a data strategy
• Profiling methods and segmentation techniques for B2B audiences
• How to develop effective lead generation programmes
• Using creativity to engage customers and how to review and evaluate creative work
• Understanding and applying commercial economics to B2B marketing
• Evaluating and quantifying international business opportunities
• Ensuring compliance with existing and emerging legal statutes and codes

• IDM home
• Qualifications home
• Qualifications by subject and level
• Qualifications by start date
• Graduation Ceremony
• Direct and Interactive Marketing
• Digital Marketing
• Email Marketing
• Integrated Marketing Communications (IMC)
• Business to Business Marketing (B2B)
  • Certificate in B2B Marketing
    • Syllabus
    • Study options
    • Frequently asked questions (FAQ)
  • Diploma in B2B Marketing
• Funding options
• Study aids/free membership
• Tutors/speakers
• Student feedback
• Sponsors
• Request a prospectus
• Respect from employers
• IDM qualifications overseas
• IDM qualifications open evening