Digital marketing qualifications
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Marketing has changed for good. Digital media, such as the internet, email, mobile, social media and digital TV, now play a vital role in both standalone marketing initiatives and as key components within integrated, multi-channel programmes. |
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No marketing budget, plan, campaign or strategy is complete without a digital component. Every marketer must understand what is possible, achievable, affordable and effective through digital media and channels.
Whether you call it digital marketing, internet marketing, online marketing or even
e-marketing, the demand for knowledge, skills and a professional qualification in this new discipline is enormous. Those marketers who have it will find themselves in great demand; those who don't will be forever playing catch-up.
The IDM Certificate in Digital Marketing (Cert DigM)
The Certificate is aimed at marketers who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications...more »
The IDM Diploma in Digital Marketing (Dip DigM)
The Diploma is aimed at more senior marketers who plan, manage and resource digital marketing programmes.
These two qualifications are the UK's most respected (and first) post graduate professional digital marketing qualifications, with more than 1,000 graduates...more »
The IDM/LSBU Masters in Digital Marketing (MSc)
From January 2011 graduates with both the IDM Certificate in Digital Marketing and the IDM Diploma in Digital Marketing will be eligible to study for a brand new Masters in Digital Marketing at London South Bank University (LSBU)...more »
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