The IDM Certificate in Digital Marketing
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The IDM Certificate in Digital Marketing is designed for marketers who are actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns. |
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You will gain an applied understanding of how digital marketing can be exploited to meet your communications and commercial objectives. You will learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.
Upon completion of your studies, you will be able to effectively plan and apply digital technologies and techniques - and to continuously improve the value that digital media and channels contribute to your marketing success.
"I chose the Digital Marketing Certificate, opting for intensive study which I fitted into and around my extremely busy working life. It’s changed the way I think about marketing – despite having 15 years experience – and totally re-energised my passion for the new 'digital' world. Frankly, it’s not for the work shy. But who’d want a qualification that’s just given away?"
Claire Thatcher Cert DigM, Director, Loud & Clear Marketing
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