Qualifications in Direct and Digital Marketing
Using the underpinning principles of direct marketing combined with the new digital media, marketers can learn how to engage customers in personal, real-time dialogue which is fully accountable and measurable.
Marketing is changing - digital is continuing to dominate and change conventional marketing practices, consumers are smarter, in control and shop seamlessly across channels. Today’s marketing professionals need new direct and digital marketing skills to understand and apply best practice in one-to-one marketing that only an IDM qualification will give you.
The IDM Award in Direct and Digital Marketing (Award DDM) »
This is the ideal fast-track introduction for those who are new to marketing. Covering the entire spectrum of direct and digital in this online study course, you will get a thorough grounding in the principles, and after completing an online assessment, you will have the Award to prove your understanding.
The IDM Certificate in Direct and Digital Marketing (Cert IDM) »
The Certificate is for more junior marketers and recent entrants to the profession who need a fast-track understanding of the best practice principles and practical applications including planning, measuring and implementing campaigns.
The IDM Diploma in Direct and Digital Marketing (Dip IDM) »
The Diploma is suited to more senior marketers who need to gain a strategic understanding of how to apply direct and digital marketing to their businesses. It is for marketers who develop the strategic plans, allocate resources, manage acquisition and CRM programmes and are responsible for the financial analysis and results.
Studying an IDM qualification in direct and digital marketing will deliver knowledge and skills which include:
- Understand branding and how to build mainstream brands
- Think innovatively and strategically
- Be financially competent and be able to build and present a business case
- Truly understand customers and develop penetrating customer insights
- Appreciate the value of data and data strategy
- Have a complete understanding of digital media/channels and how to integrate digital marketing strategies into a business
- Start ROI-driven acquisition and value-based CRM programmes
- Develop multi-channel integrated marketing communications
- Brief, judge and inspire creative ideas and propositions
- Implement a marketing dashboard to measure key metrics marketing
- Have a working understanding of compliance and legal issues
- Manage staff and supplier relationships productively
- Plan, manage and get the most from marketing resources
