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Qualifications Speaker Faculty

All of our Marketing Qualifications are taught by leading practitioners in direct and digital marketing who deliver the most applied and practical training experience. Our expert marketers not only know their subjects inside out but ensure that the curriculum is constantly reviewed and updated reflect changes in the profession.

Meet our speaker faculty members

You’ll find a selection of our speaker faculty members below:

Mike BerryMike Berry Dip DM, F IDM is an independent consultant and trainer, who draws on his extensive experience of online and offline marketing to work with a range of clients in B2B, B2C, Public and Charity sectors. He is also Partner at Aprais, a global agency/client relationship management consultancy and Adjunct Professor of Marketing at Hult International Business School. Mike is the author of 'The New Integrated Direct Marketing’, published by Gower, and writes a popular blog on marketing and technology. He is both passionate and knowledgeable about digital marketing and his classical marketing training and integrated background makes him ideally qualified to train marketers in digital skills. Mike is also Course Tutor for the IDM's Complete Digital Marketing training course/Diploma in Digital Marketing.

Huw Davis Dip DM, Hon F IDMHuw Davis Dip DM, Hon F IDM is a superb tutor and a leading authority in the field of data analytics and customer insight. Huw worked with BUPA and Abbey National before founding and developing Data by Design, the specialist database design and analysis consultancy which was purchased by Experian in 1998. In 2000 he joined EHS Brann as Managing Director of Data and Consultancy, part of Euro RSCG Worldwide. He was later promoted to Global Director for Data and Discovery for the Euro RSCG Group and has, over the last two years, worked on a range of global brands.

In February 2007 he launched the Huw Davis Partnership, an independent data consultancy and analytic company, which combines experts in research insight, data strategy and modelling with his fully owned statistical team based in Singapore. Huw is a regular speaker for the IDM and in 2004 was bestowed the title of “IDM Educator of the Year” as recognition of his continuous work for many years as a trainer within the marketing industry.

Huw runs a highly practical and commercially focused course that is designed specifically to enable marketing managers, practitioners and executives to turn data into insight, insight into action, and action into profit.

Beverly Barker F IDM is an entirely over qualified communications planner having started in the business as a broadcast buyer with Ogilvy & Mather in 1984 and, after moving through a succession of agencies that were assortedly acquired and merged to make the large conglomerates of today, spent from 1992-2002 as Head of Direct and Interactive at Carat Direct.

She now combines academia with practical commercial operations, working as a senior lecturer in Marketing at London SouthBank University and a regular tutor for the IDM, and provides a strategic customer insight consultancy to both UK and International clients in customer management, customer insight, proposition development and integrated communications planning.

Beverly was recently awarded the prestigious IDM Educator of the Year Award for her exceptional contribution to direct and digital marketing education.

Mike O'BrienMike O'Brien F IDM is one of the few award-winning creative directors in the UK with extensive experience in brand, direct and digital creative. Over the past 30 years, he has specialised in creating and delivering pioneering concepts, copy, campaigns and training workshops for dozens of B2C and B2B clients including: NatWest, VW, Barclaycard, Shell, Eurotunnel, HP, The Royal Mail, HSBC, Sky Sports, Volvo and Cisco. Mike is a founding partner in Jam, a direct and digital strategy solutions consultancy.

Shane ReddingShane Redding Hon F IDM is an independent consultant with over 20 years' international business to business and consumer direct marketing experience. Shane provides strategic direct marketing advice and practical training to both end users and DM suppliers; clients include Sage plc, the Institute of Directors, Dennis Publishing and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use direct marketing to significantly improve the bottom line.

Lesley Tadgell-FosterLesley Tadgell-Foster F IDM is Managing Director of Shelf-Line Promotional Consultancy. She works with a range of clients who need to find a bridge between the marketing department and legal. Her consultancy offers a variety of compliance solutions for both data protection and other marketing legislation where operational issues must fit within internal policy guidelines. For clients as diverse as Lifesearch, Royal College of Nursing and Which? she has helped them develop their privacy procedures and statements for both online and offline communication. Her style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the impact of their 'small print' on customers' trust and confidence.

Brian Thomas Hon F IDMBrian Thomas Hon F IDM was formerly Managing Director of Ogilvy & Mather Direct (now Ogilvy One) and Chairman of Saatchi & Saatchi Direct. He is the author of Direct and Digital Marketing in Practice and has written Marketing Communications manuals for a variety of companies including BP and Zurich Insurance. In 1999 Brian was named IDM Educator of the Year and elected an Honorary Fellow of the Institute. During his career Brian has written and delivered more than 1,400 seminars and workshops around the world, and has been personally responsible for more than 700 marketing campaigns.

Robert Thurner M IDMRobert Thurner F IDM is an independent mobile consultant, trainer and speaker. With 20 years’ digital and traditional marketing experience gained with agencies and international media owners, Rob helps solve clients’ business problems with innovative mobile solutions.

Rob was Commercial Director at Incentivated, one of the world's most pioneering, award winning mobile specialists where he developed new business strategy, won business and grew the company’s profile among advertisers and agencies. Clients included BlackBerry, British Airways, COI, GlaxoSmithKline, HBOS, Jaguar, John Lewis Partnership, King of Shaves, Marks & Spencer, Macmillan, NSPCC, Royal Borough of Kensington & Chelsea, Specsavers, STA Travel and Virgin.

Katy HowellKaty Howell F IDM, CEO of social media consultancy, immediate future, helps brands succeed in social media and deliver value to the business. With nine years' social media experience and 25 marketing, she is a recognised authority in social media: speaking passionately at events and training for the IDM, CiPR and Econsultancy. Katy's social expertise spans many industries with clients including; Indesit Company, Post Office, Selfridges, Staples Europe, BlackBerry, Diageo, HSBC, JD Williams, Sony Music, Ubisoft, bmibaby, and IBM Tealeaf.

Katy is currently determinedly sharing best practice on social strategies, measurement, community management, analytics and social media and the law.

David BottomleyDr David Bottomley F IDM is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing context. Dave has been running his own analytics company since 1999 and has extensive experience of building statistical models within a direct marketing context. His speciality is utilising statistical methodologies to help clients develop a greater understanding of their customers' behaviours and motivations and to refine their direct marketing targeting and communications programmes. His recent clients include UIA, UPS, Acquity, British Heart Foundation & HSL. A psychologist by training, David obtained his PhD in Applied Psychology in 1992 and – prior to setting up his consultancy – held a number of academic and governmental posts.

Tobias Misera Tobias Misera is a Managing Consultant at, EY-Seren. Tobias is a passionate Customer Experience Expert who believes that brands usually get the customer behaviours they deserve. Tobias has over 15 years of hands-on experience in producing and managing high quality brand experiences that balance both user and business goals. His background in Design allows him to create inventive but workable solutions that reach beyond the digital domain and connect with all other customer touchpoints.

Joe Edwards F IDM is a Creative Strategic Planner, who began his career long before the words Digital and Social became the buzz words they now. In 2001 (just after the dot com bubble burst) he founded a Web and Digital Agency and after successes with Universal and Orange decided it was time to move more into the the realms of marketing. Over the years Joe has worked both client side and agency, working with with Startups to Large Enterprise organisations in both B2B and B2C environments.

He has worked with such organisations as Adobe, Citi Bank, RBS, Visa, Toyota, HP, Symantec, TfL, Studio Canal & eOne Entertainment to across Digital, Social and Mobile marketing disciplines. He is also part of The Institute of Direct and Digital Marketing (IDM) Marketing Advisory Council and delivers training on behalf of  the IDM which includes the one day workshop on ‘Content Marketing’ and 'The IDM Award in Social Media (SocM)'.

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