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IDM Graduation Ceremony, 7 November 2014

The annual IDM Graduation Ceremony is one of our favourite events in the IDM calendar. It’s when we celebrate the success of all those who passed their qualifications exams to become professionally qualified direct, digital, business to business or data marketers. This year’s IDM graduation ceremony will be held at the Royal Geographical Society, in London.

Certificates of achievement will be presented on Friday 7 November 2014 at The Royal Geographical Society, SW7 (download map).

Stop press –confirmed keynote speaker

Edwina Dunn

Edwina, in partnership with her husband, Clive Humby, are the founders of dunnhumby, the company behind Tesco’s Clubcard, My Kroger Plus and other loyalty programmes around the world. They founded dunnhumby in their back bedroom in 1989 and by the time they retired in 2011, it had grown to an organisation of 1500 people, reaching 350m customers in 25 countries. They are now exploring the future of customer understanding and engagement in a range of areas. Currently, Edwina is Chief Operating Officer at Starcount (a global social media discovery engine where fans can be rewarded for their loyalty and engagement. It tracks 1.7 billion people across 12 major global social networks). She is also an investor in Purple Seven (the UK's largest Theatre Analytics Company, managing some 19 million consumers) and founder of the What I See Project (a not-for-profit platform around women's perception that seeks to amplify their voices and self-confidence).

Professor David Miles

Professor of Business Education (Emeritus), former Dean of the Kingston Business School and Pro Vice-Chancellor at Kingston University. David Miles sponsored the initial development of direct marketing education at Kingston University with Professor Derek Holder over thirty years ago, and has been a Trustee of the IDM since its inception.


15:00 – 16:00 | Tea/Coffee – Map Room, Hall and Education Centre
16:00 – 17:30 | Graduation Ceremony – Ondaatje Theatre
17:30 – 19:30 | Wine Reception – Map Room, Hall and Education Centre

**dress code: business attire**

For any queries regarding tickets, please email If you are unable to make the ceremony, you will receive your certificate in the post shortly after the event.

View the Graduation Ceremony 2013 Highlights

Grad form download


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