Essential qualifications for today's marketers

The IDM portfolio of marketing qualifications is recognised worldwide. Each qualification gives a comprehensive grounding in the important concepts, techniques and practices. Every syllabus is underpinned with the principles that will make your marketing measurable, accountable and more effective.

 
 

Shown below are the qualifications (by level or subject) for which applications are currently invited.


MSc Digital Marketing

The MSc Digital Marketing is designed to produce graduates with advanced knowledge in digital marketing strategy and planning, enabling them to apply their expertise in the contemporary digital environment.

01 Jan -
31 Dec 2011
Southwark Campus, LSBU
Member price £3,600.00
Non-member £3,600.00
Study mode: Face-to-face, plus dissertation
Duration: 3 hours p/w for 12 weeks per taught unit

MSc Marketing Management

The MSc Marketing Management is available for all IDM Diploma graduates, who wish to fast-track to a Masters’ degree.

01 Jan -
31 Oct 2011
Southwark Campus, LSBU
Member price £4,800.00
Non-member £4,800.00
Study mode: Face-to-face, plus dissertation
Duration: 3 hours p/w for 12 weeks per taught unit

The IDM Award in Email Marketing

Become one of the most skilled email marketers in the UK and have a professional qualification to prove it! Applications are now being taken for this fast-track qualification from Europe's leading institute for direct, data and digital marketers.

11 Oct 2010 -
20 Jun 2011
The IDM, Teddington
Member price £1,295.00
Non-member £1,450.00
Study mode: Intensive
Duration: 1x2 days + 1 day
Study dates: 11-12 Oct 2010
25 Feb 2011
Exam dates: 20 Jun 2011

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The IDM Certificate in Business-to-Business Marketing

The syllabus for the Certificate is extremely practical and applied. It covers literally every aspect of B2B marketing, from planning and budgeting, data to creative, and media to measurement. Every lesson explores and explains a key aspect of the B2B marketing landscape as it exists right now.

08 Nov 2010 -
21 Jun 2011
Teddington
Member price £1,950.00
Non-member £1,950.00
Study mode: Intensive
Duration: 2x3 days
Study dates: 08-10 Nov 2010
28-30 Mar 2011
Exam dates: 20-21 Jun 2011

The IDM Certificate in Digital Marketing

The IDM Certificate in Digital Marketing is designed for marketers who are actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns.

25 Oct 2010 -
06 Dec 2011
Member price £1,795.00
Non-member £1,795.00
Study mode: Online
Duration: 12 months
Exam dates: 05-06 Dec 2011

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The IDM Certificate in Direct and Digital Marketing

Studying for this qualification is the ideal way to enhance your knowledge, expertise, confidence and career, all in just six fascinating and stimulating teaching days.

01 Nov 2010 -
21 Jun 2011
The IDM, Teddington
Member price £1,850.00
Non-member £1,850.00
Study mode: Intensive
Duration: 2x3 days
Study dates: 01-03 Nov 2010
21-23 Mar 2011
Exam dates: 20-21 June 2011

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The IDM Diploma in Digital Marketing

The IDM Diploma in Digital Marketing provides senior marketers with a thorough understanding of the strategic applications of digital marketing. The programme has been specifically designed for individuals who are responsible for determining marketing strategy and overseeing the introduction of digital tools, technologies and techniques.

18 Oct 2010 -
22 Jun 2011
The IDM, Teddington
Member price £2,950.00
Non-member £2,950.00
Study mode: Intensive
Duration: 2x3 days + 1x4 days
Study dates: 18-20 Oct 2010
12-14 Jan 2011
28-31 Mar 2011
Exam dates: 20-22 Jun 2011

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The IDM Diploma in Direct and Digital Marketing

A new vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing.

25 Oct 2010 -
07 Dec 2011
Member price £2,350.00
Non-member £2,350.00
Study mode: Online
Duration: 12 months
Exam dates: 05-07 Dec 2011

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