Essential qualifications for today's marketers

The IDM portfolio of marketing qualifications is recognised worldwide. Each qualification gives a comprehensive grounding in the important concepts, techniques and practices. Every syllabus is underpinned with the principles that will make your marketing measurable, accountable and more effective.

 
 

Shown below are the qualifications (by level or subject) for which applications are currently invited.


The IDM Award in Email Marketing

Become one of the first qualified email marketers in the UK with this new fast-track qualification from Europe's leading institute for direct, data and digital marketers.

12 May -
29 Nov 2010
The IDM, Teddington
Study mode: Intensive
Duration: 1x2 days + 1 day
Study dates: 12-13 May 2010
17 Sep 2010
Exam dates: 29 Nov 2010
15 Jul -
29 Nov 2010
The IDM, Teddington
Study mode: Intensive
Duration: 1x2 days + 1 day
Study dates: 15-16 Jul 2010
08 Oct 2010
Exam dates: 29 Nov 2010

The IDM Certificate in Business-to-Business Marketing

The syllabus for the Certificate is extremely practical and applied. It covers literally every aspect of B2B marketing, from planning and budgeting, data to creative, and media to measurement.

14 Jun -
30 Nov 2010
The IDM, Teddington
Study mode: Intensive
Duration: 2x3 days
Study dates: 14-16 Jun 2010
27-29 Sep 2010
Exam dates: 29-30 Nov 2010
08 Nov 2010 -
21 Jun 2011
Teddington
Study mode: Intensive
Duration: 2x3 days
Study dates: 08-10 Nov 2010
28-30 Mar 2011
Exam dates: 20-21 June 2011

The IDM Certificate in Digital Marketing

The IDM Certificate in Digital Marketing is designed for marketers who are actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns.

26 Apr 2010 -
21 Jun 2011
Study mode: Online
Duration: 12 months
Exam dates: 20-21 Jun 2011
26 Apr 2010 -
06 Dec 2011
Study mode: Online
Duration: 18 months
Exam dates: 05-06 Dec 2011
More dates »

The IDM Certificate in Direct and Interactive Marketing

Studying for this qualification is the ideal way to enhance your knowledge, expertise, confidence and career, all in just six fascinating and stimulating teaching days.

26 Apr -
30 Nov 2010
The IDM, Teddington
Study mode: Intensive
Duration: 2x3 days
Study dates: 26-28 Apr 2010
13-15 Sep 2010
Exam dates: 29-30 Nov 2010
01 Nov 2010 -
21 Jun 2011
The IDM, Teddington
Study mode: Intensive
Duration: 2x3 days
Study dates: 01-03 Nov 10
21-23 Mar 11
Exam dates: 20 - 21 June 2011

The IDM Diploma in Digital Marketing

The IDM Diploma in Digital Marketing provides senior marketers with a thorough understanding of the strategic applications of digital marketing. The programme has been specifically designed for individuals who are responsible for determining marketing strategy and overseeing the introduction of digital tools, technologies and techniques.

26 Apr 2010 -
22 Jun 2011
Study mode: Online
Duration: 12 months
Exam dates: 20-22 Jun 2011
26 Apr 2010 -
07 Dec 2011
Study mode: Online
Duration: 18 months
Exam dates: 05-07 Dec 2011
More dates »

The IDM Diploma in Direct and Interactive Marketing

By taking the IDM Diploma in Direct and Interactive Marketing you can develop the skills set of the future, enabling you to apply advanced techniques of direct and real-time marketing in any situation for any business model.

26 Apr 2010 -
22 Jun 2011
Study mode: Distance learning
Duration: 12 months
Exam dates: 20 - 22 Jun 2011
26 Apr 2010 -
30 Nov 2011
Study mode: Distance learning
Duration: 18 months
Exam dates: 05-07 Dec 2011
More dates »

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