Student Feedback
Since it was founded in 1987 more than 8,000 students have enrolled on IDM qualifications. Our teaching strategy has always been to invite only the best practitioners to lecture thereby ensuring our students can make profitable use of what they have learnt at work the next day. Now you can hear what our students say about the IDM learning experience via the purpose built player below. |
Diploma in Digital Marketing
"On my IDM diploma course, I gained insights and understanding directly from frontline digital practitioners. I also acquired the skills which are already a necessity for any successful marketer in today's increasingly digital world. After graduating, I moved up to a marketing manager role. If you're thinking about a digital qualification there are alternatives out there, but if you want to give your marketing career a real boost, wouldn't you want to learn from the leaders?"
Jill Quick BA (Hons) Dip DigM, Marketing Manager, Victory Services Club
"The IDM’s Diploma in Digital Marketing is a must-do course for every marketing professional with responsibility for anything digital. It’s so packed full of insights, case studies and down-to-earth, pragmatic advice from leading practitioners, that I’d restructured my team even before I’d completed my studies! I’m now acutely aware of the enormous potential of digital, both solus and in a multi-channel environment – and know how to benefit."
Andy James Dip DigM, Head of Customer Marketing Direct, Allianz Retail
"Enrolling in the IDM's Diploma in Digital Marketing started me off on a new learning curve. The lectures were interesting and informative and the assignments helped me dig even deeper into the material. And, with the stimulation of regular informal meetings with a small group of students, I have slain the dinosaur and emerged confident in digital marketing. I was thoroughly impressed with the course and highly recommend it."
Duncan Muller, Dip DigM, Previously Brand Director at Publicis
Certificate in Digital Marketing
"I chose the IDM Certificate in Digital Marketing, opting for intensive study which I fitted into and around my extremely busy working life. It’s changed the way I think about marketing – despite having 15 years experience – and totally re-energised my passion for the new ‘digital’ world. Frankly, it’s not for the work shy. But who’d want a qualification that’s just given away?"
Claire Thatcher Cert DigM, Director, Loud & Clear Marketing
"The IDM Certificate in Digital Marketing is a comprehensive, motivating programme ideal for anyone looking to build on their current skills, make the switch into digital, or push their business forward online. Very well organised, with a fantastic set of speakers, I would highly recommend the qualification."
Daniel Barker Cert DigM, E-marketing Manager, Insight UK
Diploma in Direct and Digital Marketing
"My degree had nothing to do with marketing. After starting out in advertising, studying at the IDM was my formal introduction to all forms of marketing including one-to-one. I still make use of what I learned back then and have even kept my course books. (I’ve been known to refer others to them!) My IDM diploma features proudly on my CV to this day, not least because the IDM’s qualifications are so well recognized and respected here."
Tess Doughty Dip DM, Managing Director, Rapp, Melbourne
"The IDM Diploma really broadened my marketing experience and provided insight to the many different sectors of the industry. It has proved an invaluable part of developing my career and I would thoroughly recommend it to others"
Ed Child Dip IDM, M IDM, Customer Insight Manager, Asda
Certificate in Direct and Digital Marketing
"The Certificate in Direct and Interactive marketing gives a thorough view of the world of direct marketing that is interesting, up to date, and most importantly, wholly relevant. I would certainly recommend it to anyone seeking to further their knowledge, or those starting out in the world of direct marketing."
Joe Freeman Cert IDM, Legacy Manager, Diabetes UK
"As a newcomer to direct marketing the IDM Certificate has proved invaluable to my development. As well as achieving a qualification I have learnt skills and techniques which I put to use on a daily basis in the workplace."
Stacey Boshier Cert IDM, Trainee Direct Marketing Analyst, Friends Provident
Certificate in B2B Marketing
"The IDM Certificate in B2B Marketing equipped me with the knowledge and skills that were required to gain the promotion I received after completion. The course also provided me with transferrable skills that I now use on a day to day basis working in a B2B environment. I would strongly recommend this course for anyone wanting to go to the next level in their marketing role. The tutor, speakers and course layout are designed well and give you invaluable insight in an intensive, but manageable, course."
Juliet Stephenson Cert BusM, Marketing Executive, Energy
"The IDM Certificate in B2B Marketing was a worthwhile investment of both time and money. As well as gaining new knowledge it gave a structure and supporting theory to back up what I'd learnt doing the job. It was also an invaluable opportunity to meet other B2B marketers, professional colleagues who are meeting similar challenges everyday."
Nikki Insley M IDM, Cert BusM, Head of Marketing, Neil Stewart Associates
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