Complimentary learning materials that support your IDM Studies
When you embark on a qualification course with the IDM, you'll receive a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation. |
The IDM Diploma in Digital Marketing
FREE student support
Students will receive two text books to assist with their studies:
- Internet Marketing: Strategy, Implementation and Practice (Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick).
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of Internet Marketing has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet. - Web Analytics 2.0 (Avinash Kaushik)
Celebrated web analytics thought leader Avinash Kaushik adeptly addresses how to shift to data-driven decision making and leverage the full power of web data. Web Analytics 2.0 helps you devise an actionable strategy, applying analytical techniques correctly, as well as solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by learning from experimentation, and employing tactics for truly listening to customers.
The IDM Certificate in Digital Marketing
FREE student support
To assist with their studies students will receive a complimentary copy of eMarketing eXcellence (Paul Smith and Dave Chaffey). The authors have written his book to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.
The IDM Certificate in Business-to-Business Marketing
FREE student support
To help you with your studies, recommended texts are supplied with the compliments of The Institute of Direct Marketing. 
Every student studying for the Certificate will receive a complimentary copy of Business-to-Business Marketing by Ross Brennan, Louise Canning and Raymond McDowell and a one-year's free subscription to B2B Marketing Magazine.
In addition to this students will also have full access to an IDM study resource manual which will be available to download. Organised into 15 chapters that correspond to the complete certificate syllabus, the manual will provide a valuable learning aid and knowledge source that can be referred to time and again, during study and in the workplace. Each chapter has been especially written for the IDM Certificate in B2B Marketing by a leading authority and practitioner in the particular discipline addressed in the modules.
The IDM Award in Email Marketing
All students will receive a free copy of the highly acclaimed Email Marketing: An Hour a Day by David Gilmour, Jenny Mullen and David Daniels.
Complimentary online membership benefits, including access to free Member Evenings!
IDM certificate and diploma students will receive complimentary online membership giving privileged access to substantial marketing resources, support and services. These will serve to inform and bolster any marketing strategy, campaign or assignment you are writing. In addition, IDM students will receive priority booking opportunities for the programme of free Member Evening's until August 2011 (offer subject to availability and excludes the Annual Lecture).
Knowledge and news
Online access to the IDM Journal of Direct, Data and Digital Marketing Practice
The journal is a highly focused, intelligent report on what’s important, intriguing and significantly useful to direct, data and digital marketers. Our research team scans the globe for the articles, reports and news of which they believe members should be aware. The critical elements are condensed into highly accessible quickly absorbed abstracts with references to enable further reading.
The journal builds into a valuable library of marketing intelligence, so you can refer to it time and time again. Available 24/7, you’ll have full online access to the complete back list of issues and papers.
As well as this authoritative publication, you’ll also enjoy these benefits:
- Adfero Newsfeed Service: Fifty specially commissioned items each month highlighting and distilling the important direct, data and digital marketing stories and developments.
- New! Priority access at the outstanding Infobank in central London: IDM members have priority access to the outstanding Infobank resource in central London where you can track and compare competitors’ direct mail spend against other media including TV, radio, cinema, outdoor, press and online. Visitors can also review the latest creative, profile and identify target audiences by geo-demographics, brands, attitudes and lifestyles, and research target markets using independent data and analysis. Sample what is on offer now at Infobank»
- Content rich website: It can take forever to locate exactly what you need and trust online. Your membership ID will allow you to drill directly into our bank of marketing articles, research reports, white papers and case studies from around the world.
- Marketing skills: As an IDM member, you'll be kept informed of professional training and development opportunities and can claim substantial member discounts. We hope that you will attend as many of these opportunities as your location, schedule and responsibilities will allow.
Recognition
CPD awards: Members can register on the IDM Continuing Professional Development (CPD) Award Scheme free-of-charge. You can accumulate your ongoing practice and development hours throughout the year to attain the prestigious IDM CPD Award. Studying an IDM qualification whilst a member can contribute to one of the two years required to achieve this award!
Networking
As a member of the IDM you’ll gain access to a professional network of marketers from every facet of the marketing industry.
The IDM hosts a regular programme of networking and learning evenings as well as its prestigious Annual Lunch and Annual Lecture. These events will keep your mind sharp and your marketing knowledge up-to-date. And with some 3,000 marketers attending every year, they provide a fertile forum for establishing valuable professional connections.
Members receive priority notification, preferential rates for all events, as well as access to the presentations archive, so you can review presentations from events you were unable to attend in person. You'll get fascinating insights to highly topical issues. You'll rub shoulders with members from client organisations, agencies, media and technology specialists, data experts, internet and digital specialists, and independent consultants. The learning element is always balanced with a strong social element.
Our speakers include many of the most respected names in marketing. Recently, these have included Sir Martin Sorrell Hon F IDM, Chief Executive Officer of WPP; Kevin Roberts, CEO Worldwide, Saatchi & Saatchi; world leading authority on IMC Professor Don Schultz, Don Peppers, Sir Keith Mills, Chairman of London’s winning Olympic bid and the inimitable Boris Johnson MP.
Email
Tweet this
Digg this
Stumble It!
Delicious
+44 (0)20 8614 0277
