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The qualifications experience

IDM Qualifications are considered by many employers as the industry benchmark of knowledge. For our students they provide an unparalleled learning experience that builds and consolidates their expertise, demonstrating a commitment to professional development.


2013 Student feedback

Chime Carlin, Director, The Rest e “As a veteran of some 20 years of professional marketing courses, I can say that this is one of the best on the market. The subjects are as broad as they are in-depth and the trainer's helped navigate us through some complex topics. The fast pace of the Award certainly held my attention and the extra reading around particular areas of interest seems to have paid off! I now have my own fledgling business and able to put my newfound email knowledge into practice by utilising my small CRM base to its full.”

Chimé Carlin Award EM, Award DM, PG Dip DigM, Dip DM, Director, The Rest-e


James Crothall “I thought the best thing about this programme, aside from the content, was the knowledge of the lecturers. Three full days at the IDM in Teddington also gave me an insight into the professionalism of the Institute. I would fully recommend programmes run by the IDM to anyone looking to improve their digital skillset and in particular, the Award in Search Marketing for those interested in organic or paid search. ”

James Crothall Award SM, M IDM, Content Marketing Specialist, Hargreaves Lansdown


Kerry Simmons“I opted to do the online course as it enabled me to study the material at a pace that fit with my work and family commitments. It’s a challenging course but the support and encouragement of the other students was second to none and proved invaluable around assignment deadlines! With the IDM being so widely recognised and respected, I’m sure that having this on our CVs will give us a competitive edge when competing for future career opportunities. ”

Kerry Simmons Dip DigM, Head of Marketing, Fairplace Consulting


Matt Hollingsworth web jpg“Having worked for a number of years around the more tactical edges of digital marketing I felt it important to have a solid grounding in the more strategic aspects of the discipline.This course has delivered this by the bucket-load! The ability to run digital planning workshops, discuss the approach to LTV planning and the complications of campaign attribution,have made sure that I am involved in a far greater depth with my clients than ever before. Highly recommended.”

Matthew Hollingsworth PG Dip DigM, Managing Account Director, Acxiom


susie mccullough web jpg“Interactive, well organised, interesting speakers, great learning materials, challenging but fun are some of the descriptors that come to mind when thinking back on my IDM Diploma course. It’s always good in this fast moving world of direct and digital marketing to keep up with the latest trends and I'm a firm believer that you learn something new each day. Although the exams are tough – my advice, study lots!”

Susie McCullough PG Dip IDM, Director of Business Support and Events, NITB

The IDM difference

Teaching real-world marketing via real-world marketers

IDM tutors are hand-picked not only for their excellent teaching skills but, most importantly, for their expertise and proven success in their field. Turn their hard-won experience into your marketing success story.

Complimentary online IDM membership

Students studying for a Professional or Postgraduate Diploma, or an intensive Award receive free online IDM Membership to give them access to a wealth of high quality, up to date resources during their studies - helping not just with assignments, but also in devising real-world marketing strategies and campaigns.

The IDM CPD Award scheme

The IDM CPD Award scheme recognises and rewards you for your continuing development as a marketing professional. Your time spent studying for your qualification counts towards this too – and the scheme is free to members.

Free learning resources

Whatever course you opt for you’ll receive comprehensive course materials free of charge. Depending on your chosen studies these may include free text books, White papers, online documents and more that together, form an indispensible study reference library. Plus you’ll gain free access to the superb information resource centre, Marketreach in central London – indispensible for your studies and work projects.

Join our Alumni

Over 10,000 marketers worldwide hold an IDM qualification, the profession’s largest alumni by far, while some 62,000 professionals have boosted their skill sets with our practical, hands-on short courses too.

Jill Quick "If you’re thinking about a digital qualification there are alternatives out there, but if you want to give your marketing career a real boost, wouldn’t you want to learn from the leaders?"

Jill Quick PG Dip DigM, M IDM, Quick Marketing Consultancy

Here are just some of the brands represented in our Alumni…

Abbey National
Abstract Design
Action for Blind People
Alliance & Leicester
Allianz Ireland
Associated Newspapers
Axa Insurance
Bank of Ireland
Bank of Scotland
Belfast Visitors & Convention
Birmingham Post & Mail
Black Sun
Book Club Associates
Britannia Building Society
Cancer Research UK
Carlson Marketing Group
Channel Four Television
Chartered Institute of Personnel
& Development
Chartered Institute of
Purchasing & Supply
Claritas (UK)
Clarke Hooper Proximity
Cornhill Direct
Cotton Traders
De Agostini UK
De Boer Structures (UK)
Department for Work and
Pensions (UK)
Deutsche Post Global Mail (UK)
Dial Home Shopping
Dialogue Marketing
Direct Marketing Associates
Direct Wines
 Dixons Stores Group
eFunds International
EHS Brann Worldwide
EMAP Automotive
Empire Stores
E*Trade UK
Euro RSCG Dialog
Fidelity Investments
First National Tricity Finance
Fleet Street Publications
Friends Provident
GE Capital Woodchester Bank
Guide Dogs for the Blind
GUS Home Shopping
Harlequin Mills & Boon
Help the Aged
Historic Scotland
Homeowners Friendly Society
Hubbard Hiwaizi McCann
Hull University
Hyundai Cars (UK)
IBC UK Conferences
IMP London
ING Bank
Intelligent Finance
IPC Magazines
Irish Tourist Board
Learning & Skills Council
Leicester City Football Club
Lowe Live
Mail Marketing International
MBNA Europe Bank
Metro Mail
Nationwide Building Society
 News International
Northern Bank
Norwich Union Healthcare
OgilvyOne Worldwide
Orange (Personal
Communications Services)
P&O Princess Cruises
Proximity London
RAC Motoring Services
Reader's Digest Association
Reed Exhibitions
Royal & SunAlliance
Royal Holloway, University of
Royal Institution of Chartered
Royal Mail
Saatchi & Saatchi
Scottish Equitable
Scottish Legal Life
Screwfix Direct
Siemens Financial Services
Sitel UK
Standard Life Investments
Telegraph Group
The Body Shop
The Co-operative Bank
The Folio Society
The Interactive Agency
The Open University
The Royal Bank of Scotland
Tunbridge Wells Equitable
Friendly Society
Unilever Bestfoods
Whirlpool UK
WWAV Rapp Collins
Yorkshire Building Society
Zurich Financial Services

Honouring the class of 2013

GradCeremonyImg web jpg Download this years' commemorative Graduation Programme, and find out more about the 610 marketers who received official recognition for their marketing expertise.

Read more about the ceremony, Top Students and the Educator of the Year 2013 »

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Graduation Ceremony highlights

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