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The qualifications experience
The IDM qualifications experience
IDM Qualifications are considered by many employers as the industry benchmark of knowledge. For our students they provide an unpararelled learning experience that builds and consolidates their expertise, demonstrating a commitment to professional development.
2012 Student feedback
“As a senior marketeer for a well developed brand, it’s essential to be able to drive the use of bleeding-edge marketing theories, processes and tools into practice. The programme provided the perfect platform to do just that: pushing some thought-provoking arguments regarding channel implementation and forcing delegates to look toward their strategic applications. Not only was the programme easily transferred back into the workplace, it created a perfectly adaptable framework for myself and my team to use – the greatest test of any learning. Oh and it was hard work!”
Margi Tooth Dip DigM, Marketing Manager, Allianz Insurance
“I decided to do the IDM Certificate in Direct and Digital Marketing to really expand my knowledge of these media lines, particularly learning how various direct and digital marketing campaigns are used across a range of very different industries and markets, what has worked in the past and why specific campaigns might have not performed as well as expected. I especially liked the case study element of the qualification. I enjoyed researching often very different sectors to the ones I have worked for in the past, and then applying this research, combined with what we learnt in class, to build a bespoke marketing plan to meet the overall project objective. I found that this part of the programme tested our practical knowledge and I really enjoyed the creative brainstorming element of the case study projects. ”
Katharine Power Cert IDM, Direct Marketing Manager, Churchill, Green Flag and Privilege
“I really value the knowledge I accrued whilst studying for the IDM Diploma in Direct and Digital Marketing. I have already found it to be very useful in my professional role and I know that I will continue to draw on this knowledge in the future. Knowing how committed and focussed a student needs to be to achieve at this level, I recognise the benefit it can hold for applicants to roles in the DM sector. ”
Isobel Dumont Dip IDM, Direct Marketing Officer, UNICEF UK
“Working in an industry that is so heavily regulated, I was honestly a little unsure how relevant the content of the IDM Certificate in Digital Marketing would be to me personally. However, I was pleasantly surprised, because I learned that the majority of the principles we covered were directly relevant. The programme is hard work –particularly the assignments – but I am very pleased with the knowledge I have gained, and I recommend the programme to anyone looking for a sound understanding of digital marketing.”
Matt Norcross Cert DigM, Senior Manager, Digital Customer Engagement
Global Vaccines Centre of Excellence, GlaxoSmithKline Vaccines
View highlights from this years' Graduation Ceremony .
The IDM difference
Teaching real-world marketing via real-world marketers
IDM tutors are hand-picked not only for their excellent teaching skills but, most importantly, for their expertise and proven success in their field. Turn their hard-won experience into your marketing success story.
Complimentary online IDM membership
Students studying for a Certificate, Diploma or intensive Award receive free online IDM Membership to give them access to a wealth of high quality, up to date resources during their studies - helping not just with assignments, but also in devising real-world marketing strategies and campaigns.
The IDM CPD Award scheme
The IDM CPD Award scheme recognises and rewards you for your continuing development as a marketing professional. Your time spent studying for your qualification counts towards this too – and the scheme is free to members.
Free learning resources
Whatever course you opt for you’ll receive comprehensive course materials free of charge. Depending on your chosen studies these may include free text books, White papers, online documents and more that together, form an indispensible study reference library. Plus you’ll gain free access to the superb information resource centre, Marketreach in central London – indispensible for your studies and work projects.
Join our Alumni
Over 9,000 marketers worldwide hold an IDM qualification, the profession’s largest alumni by far, while some 45,000 professionals have boosted their skill sets with our practical, hands-on short courses too.
"If you’re thinking about a digital qualification there are alternatives out there, but if you want to give your marketing career a real boost, wouldn’t you want to learn from the leaders?"
Jill Quick Dip DigM, M IDM, Quick Marketing Consultancy
Here are just some of the brands represented in our Alumni…
| 3M UK Abbey National Abstract Design Action for Blind People Alliance & Leicester Allianz Ireland Andersen Associated Newspapers Axa Insurance BACS Bank of Ireland Bank of Scotland Barclays Barnardos Belfast Visitors & Convention Bureau Birmingham Post & Mail Black Sun Book Club Associates Britannia Building Society Broadsystems BSkyB BT Cancer Research UK Carlson Marketing Group Centrica Channel Four Television Chartered Institute of Personnel & Development Chartered Institute of Purchasing & Supply Citibank Claritas (UK) Clarke Hooper Proximity Cornhill Direct Cotton Traders D&B De Agostini UK De Boer Structures (UK) Deloitte Department for Work and Pensions (UK) Deutsche Post Global Mail (UK) Dial Home Shopping Dialogue Marketing Communications Direct Marketing Associates Direct Wines | Dixons Stores Group DMS DoubleClick Dowcarter DP&A eFunds International Egg EHS Brann Worldwide EMAP Automotive Empire Stores E*Trade UK Euro RSCG Dialog Fidelity Investments First National Tricity Finance Fleet Street Publications Freeserve Friends Provident GE Capital Woodchester Bank Grattan Guide Dogs for the Blind Association GUS Home Shopping Halifax Harlequin Mills & Boon Help the Aged Historic Scotland Homeowners Friendly Society HSBC Hubbard Hiwaizi McCann Hull University Hyundai Cars (UK) IBC UK Conferences IMP London ING Bank Intelligent Finance IPC Magazines Irish Tourist Board Joshua Learning & Skills Council Leicester City Football Club Lowe Live Mail Marketing International Mardev MBNA Europe Bank Metro Mail Nationwide Building Society NatWest | News International Northern Bank Norwich Union Healthcare Ocado OgilvyOne Worldwide Orange (Personal Communications Services) P&O Princess Cruises PricewaterhouseCoopers Proximity London Prudential RAC Motoring Services Reader's Digest Association Reed Exhibitions Reuters RNID Royal & SunAlliance Royal Holloway, University of London Royal Institution of Chartered Surveyors Royal Mail Saatchi & Saatchi Scottish Equitable Scottish Legal Life Screwfix Direct Siemens Financial Services Sitel UK Standard Life Investments Telegraph Group The Body Shop The Co-operative Bank The Folio Society The Interactive Agency The Open University The Royal Bank of Scotland Tunbridge Wells Equitable Friendly Society Unilever Bestfoods Vodafone Whirlpool UK Wunderman WWAV Rapp Collins Yell Yorkshire Building Society Zurich Financial Services |
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