Qualification programme tutors/speakers

Our expert tutors are respected professionals who have a proven track record in their particular field of marketing. In a short space of time and at a low cost, students will be provided with an invaluable opportunity to share in their tutors' combined experience across a wide variety of organisations and to benefit from their expertise.

Here is a selection from our unique faculty of speakers:

Direct Marketing Qualifications

Brian Thomas Hon F IDM was formerly Managing Director of Ogilvy & Mather Direct and Chairman of Saatchi & Saatchi Direct, author of the Royal Mail Guide to Direct Mail for Small Businesses and the new textbook Direct Marketing in Practice. He is a highly experienced and enthusiastic direct marketing consultant and trainer. Over the course of 30 years in advertising and marketing, he has planned and controlled more than 700 direct marketing campaigns and held senior positions in the likes of ICI and GUS.

Daivd Cheek David Cheek was one of the early movers from a successful career in above-the-line agencies into the direct marketing arena over 20 years ago. He now runs his own Direct and Relationship Marketing consultancy, working with clients and service agencies as varied as Guinness, Unilever, Volvo and Vauxhall to Cornhill Insurance, the Earl Mountbatten Hospice fundraising and EuroDirect. In addition he has been a Senior Consultant and Diploma, Certificate and In-Company tutor for the IDM over the last ten years.

Prior to starting his own consultancy, David was Director of WWAV Rapp Collins, the country’s leading direct marketing agency for over 10 years. His clients included Marks & Spencer FS, Automobile Association FS, Nationwide Building Society, British Airways, Porsche, EMAP magazines, Publishers Clearing House, Somerfield Supermarkets and Cancer Research Campaign.

Digital Marketing Qualifications

David Hughes M IDM is your Complete Digital Marketing training course tutor David Hughes Dip DM, M IDM runs an independent digital marketing consultancy, Non-Line Marketing, and has over 12 years' experience of email and internet marketing. His areas of specialisation include online data gathering, developing email marketing communication programmes and integrating email marketing with traditional direct marketing channels.

James A. Matthewson M IDM has 13 years of digital marketing experience; starting his career building websites in 1995 for brands such as the Royal Albert Hall, Filofax and Corgi Toys. Today, James is a digital marketing consultant working on planning, executing and measuring brand and direct response campaigns for BlackBerry, Cadbury (Trident Gum, Crème Egg and Dairy Milk - the Gorilla), General Motors, GSK, MacMillan Cancer Support, Pedigree, Unilever and many other global brands.

Through both an educational and consultative style approach, James advises on customer journeys, user experience, analytics, site optimisation for SEO and how to maximise the value of a websites, email, search, display advertising, social media strategy and more.

B2B Marketing Qualifications

Shane Redding is an independent consultant with over 20 years international business to business and consumer direct marketing experience. Shane provides strategic direct marketing advice and practical training to both end users and DM suppliers; clients include The Financial Times, HBOS, the Institute of Directors and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use direct marketing to significantly improve the bottom line.

Steve Kemish F IDM, Client Service Director at Adestra has over ten years of experience in digital marketing, both client-side and agency. He and his team work with clients to help them realise the potential of digital marketing and to help deliver results.

Passionate about using marketing principles to get the most out of the technology, when not with clients he is to be found speaking on the subject throughout the world on behalf of Adestra and the Institute of Direct Marketing (IDM). Steve has worked with many brands on digital marketing, including: Tiscali, BBC Shop, Skype, ITV, Help the Aged, Dennis Publishing, ITV, Oracle, Cisco &British Airways.

Integrated Marketing Communications

Matthew Housden is a B2B marketing consultant, author, academic and trainer. He has worked in marketing for 20 years, in a range of senior positions.

He is an experienced and successful consultant, mentor and trainer of B2B marketing personnel and has worked with companies such as Miller Freeman, IBM, Philip Morris, Anheuser Busch, Tarmac, NCET, Fiat, Barclays, Barclaycard, Swiss Reinsurance, the London Business School, the Royal Mail, Microsoft, The DTI, GUS, Wella, Avvio, Olive 360, Serco and Sense. He is a director of Face Value Consulting and principal lecturer in the marketing group at the University of Greenwich.

Angus Jenkinson is a well respected consultant and a committed passionate speaker with the ability to take complex ideas and make them clear, interesting and accessible. He is Managing Director of Stepping Stones, a quality focused, solutions consultancy. Angus specialises in a total approach to the effective implementation of Database Marketing. This unique approach links marketing ideas to an organisations database and development, leading to improvements in customer service, quality and value customer relationships. He has worked with blue chip clients across Europe, helping them rethink and implement effective databases, programmes and marketing teams. Angus has already played a significant role in the development of the UK industry. Previous posts were with the Computing Group, IBM and JBA International plc.

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