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Knowledge for direct, data and digital marketers

In this age of interactive, integrated and internet marketing, today’s professional needs a steady supply of trusted, salient insight. The IDM provides market and marketing intelligence that is highly practice-oriented and peer-refereed.

IDM members are kept abreast of new marketing concepts, practices and technologies through regular newsfeeds, email updates, website content, their very own journal, discussion groups and blogs.

Knowledge programme

NewslettersRegular in-depth features presenting best practice, case histories and members sharing their own real-lifeexperiences of online, offline and integrated marketing.
BlogFor opinions you can trust, advice you can use and real-world experience to learn from, there's no better collection of marketing experts than in our practitioner's blog.
CommunityJoin our LinkedIn groups to debate and discuss the current issues, and to share your experiences.
JournalQuarterly, peer-refereed journal posted free to members, with current and back issues available online. The editorial aim is provide an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world.
Web contentAs well as the main navigation pages on this website, there are thousands of articles, abstracts and insights. There are even hundreds of presentations given by members and other expert practitioners from IDM events, academies and conferences.

Other useful sources

If you cannot find what you’re after, our researchers have drawn up a list of useful sources of marketing knowledge, as well as some key search tips.


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