Knowledge for direct, data and digital marketers
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In this age of interactive, integrated and internet marketing, today’s professional needs a steady supply of trusted new and salient knowledge. The IDM provides market and marketing intelligence that is both practice-oriented and peer-refereed. |
IDM members receive regular knowledge updates in email, web and printed forms. If you are an IDM customer or registered user you can also sign up to receive a regular newsletter to keep you informed of the latest concepts and techniques in modern, accountable marketing.
Knowledge programme
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Newsfeed |
Selected marketing news and business headlines. Members have exclusive access to the full stories. |
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Newsletters |
A regular in-depth look at best practice with case histories and members telling their own success stories. |
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Journal |
Quarterly, refereed journal posted free to members, with current and back issues available online. The editorial aim is provide an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world. |
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Publications |
For example, the IDM Marketing Guide is an essential resource for anyone who wants the very best ‘how-to-do-it’ advice at their finger-tips. |
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Jargon buster |
Nearly 3,000 terms defined and the opportunity to post your own. |
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Web content |
As well as the main navigation pages on this website, there are thousands of articles, abstracts and other information available through searching. There are even hundreds of selected presentations from IDM events, academies and conferences. |
Other useful sources
If you cannot find what you’re after, our researchers have drawn up a list of useful sources of marketing knowledge, as well as some key search tips.
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