Directions magazine archive

IDM Directions, Issue 6 Spring 2002
[01 Mar 2002] Director of Product Development and Marketing at Scottish Mutual, Harry Taylor, discusses the virtues of e-mail marketing, even to a niche audience such as independent financial advisers. Another feature explores the growing use of text messaging as both a CRM tool and in sales promotion—and how it is generating significant response rates across a variety of age groups and business sectors.

IDM Directions, Issue 5 Winter 2001
[01 Dec 2001] Proximity London's Chief Executive, Simon Hall F IDM, reveals why he believes consolidation in the marketing world can be advantageous for both agencies and clients. Our careers feature focuses on new media skills development, and this issue also contains some expert views on trends in the interactive television market and a review of the IDM's Annual Lunch in November 2001.

IDM Directions, Issue 4 Autumn 2001
[01 Sep 2001] The IDM's new President, Bill Cockburn, presents his views on the rapid changes in the business communications arena and how these affect the evolution of vital new e-marketing skills. Our special report examines the development of CRM into new strategies, and looks at brands that have successfully evolved through the comprehensive measurement of relationships.

The events page of this issue was kindly sponsored by Database Solutions.

IDM Directions, Issue 3 Summer 2001
[01 Jun 2001] This issue offers a review of the discussion points raised by the speakers at this year's IDM/Royal Mail Symposium, and uncovers why Thomas Cook's Retail Marketing Manager, Martin Chillcott, believes that the basics remain the route to successful marketing—even after he's been in the business for 20 years. Also included are some senior practitioners' views on the contentious idea of data-sharing between companies for their mutual benefit.

The events page of this issue was kindly sponsored by DataBase Solutions.

IDM Directions, Issue 2 Spring 2001
[01 Mar 2001] David Poole, Chairman of London-based agency DP&A, airs his belief that although traditional direct marketing is here to stay, a dearth of skills in the profession must be urgently addressed. This issue also looks at how fulfilment houses are facing the challenge created by the explosion of e-marketing, and three leading marketing academics examine how direct mail can be used in brand management.

The events page of this issue was kindly sponsored by DataBase Solutions.

IDM Directions, Issue 1 Winter 2000
[01 Dec 2000] Executive Director of Direct Marketing at McCann Erickson Manchester, Nick Backhouse, explains how his vocational shift from marine biology to relationship marketing seemed such a natural one. Find out how direct marketing skills can transfer effectively to the e-marketing arena, and how charities are taking advantage of the Internet for fundraising as well as communications purposes.