IDM Insights
Welcome to IDM Insights, a dedicated knowledge zone to keep you abreast of the latest practices and techniques in interactive, integrated and internet marketing.
Our contributors include some of the UK’s leading practitioners, as well as respected academies. We are always pleased to hear your ideas and to receive contributions for review and possible inclusion, please email us at marketing@theidm.comwith your suggestions.
Dilemmas, Dilemmas - Book review by Professor Bryan Foss
[10 Apr 2012] IDM Business to Business Marketing Council member, Professor Bryan Foss, reviews Julie Garland McLellan's book "Dilemmas, Dilemmas: Practical case studies for company directors".
