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Marketing planning and implementation in the interactive-e-CRM age, by Merlin Stone
I spent Christmas luxuriating with my family in a hotel suite in Milan. We did nothing except eat, sleep and visit my daughter (who lives in Milan with her boyfriend). MTV was our constant companion. Now I won't just be a sad 60s addict – I have heard Robbie William's "Feel" at least 50 times. I shall forever associate it with Milan and not a Western ranch.
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