Relevance and timeliness, by Merlin Stone

The marketing 'mantra' of "right message, right time, right person" is what should inform all efforts to make customer management systems and processes really effective. But transformation to achieve this costs money and, more importantly, it takes a lot of management time and effort. (Originally published in Database Marketing, July 2003)

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Published	Format	Save	Open
31 Jul 2003

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