Past book reviews

Mobile Marketing: Achieving Competitive Advantage through Wireless Technology
[01 Dec 2006] Alex Michael and Ben Salter
2006, paperback, 237 pages
Butterworth-Heinemann (ISBN 0750667478)
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Online Marketing
[01 Dec 2006] Ravi Damani, Chetan Damani, Dana Farbo and Jane Linton
2006, paperback, 117 pages
Imano (ISBN 0954905539)
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Search Marketing Strategies: a Marketer's Guide to Objective-driven Success from Search Engines
[01 Dec 2006] James Colborn
2006, paperback, 227p
Elsevier (ISBN 0750666188)
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
[20 Oct 2006] Edited by Nicholas Ind
2003, hardback (2006, paperback) 236 pages
Kogan Page (ISBN 0749441151 hbk, 0749443995 pbk)
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or read review

Customer Intelligence: From Data to Dialogue
[20 Oct 2006] Sean Kelly
2005, hardback, 280 pages
Wiley (ISBN 0470018585)
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or read review

Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand and the Bottom Line
[20 Oct 2006] Paul Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
2005, hardback, 288 pages
Kogan Page (ISBN 0749443855)
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or read review

The 50-plus Market: Why the Future Is Age-neutral When It Comes to Marketing and Branding Strategies
[20 Oct 2006] Dick Stroud
2005, hardback, 320 pages
Kogan Page (ISBN 0749442581)
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Who Let the Blogs Out? A Hyperconnected Peek at the World of Blogs
[20 Oct 2006] Biz Stone
2004, paperback, 244 pages
Saint Martin's Press (ISBN 0312330006)
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Blog Marketing: the Revolutionary New Way to Increase Sales, Build Your Brand and Get Exceptional Results
[18 Oct 2006] Jeremy Wright
2006, hardback, 322 pages
McGraw-Hill (ISBN 0072262516)
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or See review

Gower Handbook of Call and Contact Centre Management
[18 Oct 2006] Edited by Natalie Calvert
2004, hardback, 368 pages
Gower (ISBN 0566085100)
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or See review

Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands
[18 Oct 2006] Nick Wreden
2005, hardback, 210 pages
Kogan Page (ISBN 0749444657)
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
[06 Oct 2006] Merlin Stone, Alison Bond, Bryan Foss
2004, paperback, 288 pages
Kogan Page (ISBN 0749442921)
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Direct Marketing in Practice
[06 Oct 2006] Brian Thomas and Matthew Housden
2002, paperback, 348 pages
Butterworth-Heinemann (ISBN 0750624280)
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Marketing Management
[06 Oct 2006] Philip Kotler and Kevin Keller
12th ed, 2006, hardback, 833 pages
Prentice Hall (ISBN 0131457578)
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Marketing Management and Strategy
[06 Oct 2006] Peter Doyle and Philip Stern
4th ed, 2006, paperback, 446 pages
Financial Times Prentice Hall (ISBN 0273693980)
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Return on Customer: Creating and Maximizing Value from Your Scarcest Resource
[06 Oct 2006] Don Peppers, Martha Rogers
2005, paperback, 304 pages
Cyan (ISBN 1904879349)
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Principles of Direct and Database Marketing
[05 Oct 2006] Alan Tapp, 3rd ed, 2005, paperback, 489 pages
FT Prentice Hall (ISBN 0273683551)
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Successful Direct Marketing Methods
[01 Oct 2006] Bob Stone and Ron Jacobs
7th ed, 2001, hardback, 608 pages
McGraw-Hill Education (ISBN 0658001450)
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Internet Marketing: Strategy, Implementation and Practice
[17 Sep 2006] Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick
3rd edition, 2006, paperback, 550 pages
FT Prentice Hall (ISBN 0273694057)
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Up Close and Personal? Customer Relationship Marketing at Work
[03 Sep 2006] Paul Gamble, Merlin Stone, Neil Woodcock, Bryan Foss
3rd ed, 2006, paperback
Kogan Page (ISBN 0749446919)
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Marketing Communications: Engagements, Strategies and Practice
[01 Jan 2006] Chris Fill
4th edition, 2006, paperback, 911 pages
FT Prentice Hall (ISBN 0273687727)
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Strategic Database Marketing
[01 Apr 2005] Arthur M Hughes
3rd ed, 2005, hardback, 437 pages
McGraw-Hill (ISBN 007145750X)
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Passionate and Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
[11 Mar 2005] Lior Arussy. 2005, hardback, 204 pages.
Wiley (0471713929) Buy this book from amazon.co.uk now

Book of the month (November 2003) - Scoring Points: How Tesco Is Winning Customer Loyalty
[07 Oct 2004] Clive Humby, Terry Hunt, Tim Phillips
2003, Hardback, 272 pages
Kogan Page; ISBN: 074943578X
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How to Measure Customer Satisfaction
[01 Dec 2003] Nigel Hill, Rob MacDougall and John Brierley
2nd ed, 2003, paperback, 151 pages
Gower Publishing Limited (ISBN 056608595X)
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Scoring Points: How Tesco Is Winning Customer Loyalty
[18 Nov 2003] Clive Humby, Terry Hunt, Tim Phillips
2003, Hardback, 272 pages
Kogan Page; ISBN: 074943578X
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IMC, the Next Generation: Five Steps for Delivering Value and Measuring Financial Returns
[01 Nov 2003] Don Schultz, Heidi Schultz.
2003, hardback, 320 pages.
Contemporary Books. (ISBN 0071416625)
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Loyalty Rules! how today's leaders build lasting relationships
[01 Sep 2003] Frederick F Reichheld
2003, paperback, 240 pages
Harvard Business School Press (ISBN 1591393248)
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Marketing: Principles and Practice
[08 Aug 2003] Dennis Adcock, Al Halborg and Caroline Ross
4th ed, 2001, paperback, 534 pages
FT Prentice Hall (ISBN: 027364677X)
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Profit or Pain from Your User Experience — Special IDM price £125 (Save £50)!
[23 Jun 2003] Alan Meekings, Chris Russell, Michelle Fuller and Wendy Hewson
2003, 126-page report from Hewson Consulting Group
E-mail your order to jane.bentley@hewson.co.uk (quoting "IDM offer")
or call Jane Bentley on +44 (0)1603 879191

Knowledge Management Systems: Theory and Practice
[29 Apr 2003] Stuart Barnes
2001, paperback, 267 pages
Thomson Learning; ISBN: 1861526164
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Marketing Mayhem: Why marketing isn't producing the way it used to
[29 Apr 2003] Herschell Gordon Lewis
2002, hardback, 272 pages
Racom Communications, ISBN 0970451539
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BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
[15 Apr 2003] Martin Lindstrom & Patricia Seybold
2003, Hardcover, 320 pages
Kogan Page (ISBN: 0749438673)
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How Customers Think: Essential Insights into the Mind of the Market
[01 Feb 2003] Gerald Zaltman.
2003, hardback, 323 pages.
Harvard Business School Press. (ISBN 1578518261)
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or read review

2001 Survey on Direct and Interactive Marketing Activities in Europe
[11 Oct 2002] Federation of European Direct Marketing (FEDMA)
2002, softback, 87 pages
World Advertising Research Center
Click click here to view the report (only available to FEDMA members).

Customer Relationship Management: How to turn a good business into a great one!
[11 Oct 2002] Graham Roberts-Phelps
2001, hardback, 230 pages
Hawksmere (ISBN 185418119X)
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Ebusiness—a Jargon-free Practical Guide
[11 Oct 2002] James Matthewson
2001, paperback, 202 pages
Butterworth Heinemann (ISBN 0750652934)
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The Future of Marketing: Practical strategies for marketers in the post-internet age
[11 Oct 2002] Cor Molenaar; foreword by Don Peppers
2002, hardback, 235 pages
FT/Prentice Hall (ISBN 0273654977)
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Directory of International Direct and E-marketing
[28 Jun 2002] Roderick Millar
2002, paperback, 964 pages
Kogan Page (ISBN 0749437820)
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CRM in Financial Services
[14 Jun 2002] Merlin Stone and Bryan Foss
2002, hardcover, 480 pages
Kogan page (ISBN 0749436964)
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Mobile Marketing
[14 Jun 2002] Matt Haig
2002, paperback, 241 pages
Kogan Page (ISBN 0749437987)
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Making the Connections: Using Internal Communications to Turn Strategy into Action
[10 May 2002] Bill Quirke
2002, hardcover, 297 pages
Gower Publishing (ISBN 0566085178)
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Business-to-Business Internet Marketing
[15 Dec 2001] Barry Silverstein
2001, paperback, 402 pages
Maximum Press (FL) (ISBN 1885068727)
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Relationship Marketing
[11 Jun 2001] John Egan
2001, paperback, 320 pages
FT Prentice Hall (ISBN 0273646125)
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The Business of Persuasion
[01 Feb 2001] Stuart McKibbin
2001, paperback, 229 pages
Oak Tree Press (ISBN 1860761755)
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No Logo
[15 Jan 2001] Naomi Klein
2001, paperback, 501 pages
Flamingo (ISBN 0006530400)
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Firebrands: Building Brand Loyalty in the Internet Age
[31 Oct 2000] Michael Moon
2000, hardcover, 329 pages
Osborne McGraw-Hill (ISBN 0072124490)
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Handbook of Customer Satisfaction and Loyalty Measurement (2nd Ed)
[30 Aug 2000] Nigel Hill and Jim Alexander
2000, hardcover, 304 pages
Gower Publishing Limited (ISBN 0566081946)
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Wired Words: Language is the New Identity
[30 Jun 2000] Steve Morris
2000, paperback, 199 pages
Financial Times Prentice Hall (ISBN 0273650904)
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The Age of E-Tail
[01 Jun 2000] Alex Birch, Philipp Gerbert and Dirk Schneider
2000, paperback, 344 pages
Capstone Publishing Limited (ISBN 1841120928)
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Affiliate Selling: Building Revenue on the Web
[30 May 2000] Greg Helmstetter and Pamela Metivier
2000, hardcover, 368 pages
John Wiley and Sons (ISBN 0471381861)
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Commonsense Direct Marketing (4th Ed)
[01 May 2000] Drayton Bird
2000, paperback, 392 pages
Kogan Page (ISBN 0749431210)
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Email Marketing
[30 Apr 2000] Jim Sterne and Anthony Priore
2000, paperback, 318 pages
John Wiley and Sons (ISBN 0471383090)
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Key Customers
[15 Apr 2000] Malcolm McDonald, Beth Rogers and Diana Woodburn
2000, paperback, 320 pages
Butterworth-Heinemann (ISBN 0750646152)
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E-Media
[01 Mar 2000] Jeremy Swinfen Green
2000, paperback, 320 pages
Admap Publications (ISBN 1841160555)
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Using Smart Cards to Gain Market Share
[01 Feb 2000] Aneace Haddad
2000, hardcover, 144 pages
Gower Publishing Limited (ISBN 0566083159)
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Designing Web Usability: The Practice of Simplicity
[01 Jan 2000] Jakob Nielsen
2000, paperback, 432 pages
New Riders (ISBN 156205810X)
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Direct Marketing (4th Ed)
[16 Dec 1999] Edward L Nash
1999, paperback, 516 pages
McGraw-Hill Publishing Company (ISBN 0071352872)
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Tantrums and Talent
[10 Dec 1999] Winston Fletcher
1999, hardcover, 152 pages
Admap Publications (ISBN 1841160504)
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The Marketing Research Process (5th Ed)
[01 Dec 1999] Margaret Crimp
1999, paperback, 400 pages
Longman Higher Education (ISBN 0130117536)
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Electronic Commerce: A Managerial Perspective
[28 Oct 1999] Efraim Turban, Jae Lee, David King and H Michael Chung
1999, hardcover, 512 pages
Allyn & Bacon (ISBN 0139752854)
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New Marketing Strategies
[31 Jul 1999] Ian Chaston
1999, paperback, 256 pages
Sage Publications Ltd (ISBN 0761962026)
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Blur: The Speed of Change in the Connected Economy
[02 Jun 1999] Stan Davis and Christopher Meyer
1999, paperback, 276 pages
Capstone Publishing Limited (ISBN 1841120820)
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Strategic Customer Care
[04 May 1999] Stanley A Brown
1999, paperback 320 pages
John Wiley and Sons (ISBN 0471643424)
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Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits
[09 Apr 1999] Larry P English
1999, paperback, 544 pages
John Wiley and Sons (ISBN 0471253839)
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The Effective Use of Market Research (3rd Ed)
[01 Apr 1999] Robert Brin
1999, paperback, 192 pages
Kogan Page (ISBN 0749427728)
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The New Direct Marketing (3rd Ed)
[26 Mar 1999] David Shepard Associates
1999, hardcover, 736 pages
McGraw-Hill (ISBN 0070580561)
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Business @ the Speed of Thought
[25 Mar 1999] Bill Gates
2000, paperback, 560 pages
Penguin Books (ISBN 0140283129)
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Net Worth
[18 Feb 1999] John Hagel III and Marc Singer
1999, paperback, 331 pages
Harvard Business School Press (ISBN 0875848893)
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Net Benefit
[08 Feb 1999] Wingham Rowan
1999, hardcover, 256 pages
Palgrave, formerly Macmillan Press (ISBN 0333760093)
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Global Sourcebook of Address Data Management
[07 Jan 1999] Graham Rhind
1999, hardcover, 640 pages
Gower Publishing Limited (ISBN 0566081091)
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Best Practices in Customer Service
[01 Jan 1999] Ron Zemke and John A Woods
1999, paperback, 425 pages
Amacom (ISBN 0814470289)
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Business to Business Direct Marketing (2nd Ed)
[01 Sep 1998] Robert W Bly
1998, hardcover, 416 pages
National Textbook Company (ISBN 0844232432)
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Exploring Direct Marketing
[01 Sep 1998] Lisa O'Malley, Maurice Patterson and Martin Evans
1998, paperback, 416 pages
International Thomson Business Press (ISBN 1861524021)
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Rethinking the Future
[01 Sep 1998] Rowan Gibson (Ed)
1998, paperback, 287 pages
Nicholas Brealey Publishing Ltd (ISBN 1857881087)
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Do Your Own Market Research (3rd Ed)
[30 Jun 1998] Paul Hague and Peter Jackson
1998, paperback, 152 pages
Kogan Page (ISBN 0749426527)
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Direct Marketing in Ireland
[24 Jun 1998] Mary Lawlor and John Keane (Eds)
1998, paperback, 600 pages
Oak Tree Press (ISBN 1860760929)
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Direct and Database Marketing
[01 Jun 1998] Graeme McCorkell
1998, paperback, 320 pages
Kogan Page (ISBN 0749419601)
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Guide to Advertising and Sales Promotion Law
[04 May 1998] Sallie Spilsbury
198, paperback, 300 pages
Cavendish Publishing Ltd (ISBN 1859413870)
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The New Integrated Direct Marketing
[23 Apr 1998] Mike Berry
1998, hardcover, 256 pages
Gower Publishing Limited (ISBN 0566079607)
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2,239 Tested Secrets for Direct Marketing Success
[01 Apr 1998] Denny Hatch and Don Jackson
1999, hardcover, 320 pages
National Textbook Company (ISBN 0844230073)
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Enterprise One-to-One
[01 Mar 1998] Martha Rogers and Don Peppers
1998. paperback, 451 pages
Piatkus Books (ISBN 0749918144)
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Selling on the Net
[01 Mar 1997] Herschell Gordon Lewis and Robert D Lewis
1997, hardcover, 224 pages
NTC Business Books (ISBN 0844232335)
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Taking the Fear Out of Data Analysis
[27 Feb 1997] Adamantios Diamantopoulos and Bodo B Schlegelmilch
1997, paperback, 246 pages
International Thomson Business Press (ISBN 1861524307)
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Data Warehousing in Action
[01 Feb 1997] Sean Kelly
1997, hardcover, 334 pages
John Wiley and Sons (ISBN 0471966401)
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The Next Step in Database Marketing
[01 Jul 1996] Dick Shaver
1996, paperback, 482 pages
John Wiley & Sons, Inc (ISBN 0471133590)
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The Eleventh Commandment
[05 Jun 1996] Sandra Vandermerwe
1996, hardcover, 262 pages
John Wiley and Sons (ISBN 0471958239)
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The One-to-One Future
[30 May 1996] Don Peppers and Martha Rogers
1996, paperback, 464 pages
Piatkus Books (ISBN 0749914920)
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Cases in Direct Marketing (2nd Ed)
[01 Apr 1996] Herbert E Brown, Paula Saunders and Bruce Buskirk
1996, paperback, 320 pages
National Textbook Company (ISBN 0844233218)
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Data Warehousing: The Route to Mass Customisation
[01 Feb 1996] Sean Kelly
1996, paperback, 224 pages
John Wiley and Sons (ISBN 0471963283)
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The Loyalty Effect
[01 Feb 1996] Frederick F Reichheld
1996, hardcover 323 pages
Harvard Business School Press (ISBN 0875844480)
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Building Brands Directly
[05 Jan 1996] Stewart Pearson
1996, hardcover, 446 pages
Palgrave Macmillan Press (ISBN 0333639073)
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All Consumers Are Not Created Equal
[01 Nov 1995] Garth Hallberg
1995, hardcover, 336 pages
John Wiley and Sons (ISBN 0471120049)
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The New Marketing Paradigm
[27 Oct 1994] Don E Schultz, Stanley I Tannenbaum and Robert F Lauterborn
1994, paperback, 218 pages
National Textbook Company (ISBN 0844234524)
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Database Marketing: The Ultimate Marketing Tool
[01 Jun 1993] Edward Nash
1993, hardcover, 336 pages
McGraw-Hill Companies, Inc. (ISBN 0070460639)
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