Previous books of the month

October 2000 review: Internet Marketing: Strategy, Implementation and Practice
[27 Sep 2006] Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick
2000, paperback, 528 pages
Financial Times Prentice Hall (ISBN 0273643096)
Buy third edition (2006) from Amazon.co.uk now

October 2003 book review: Complicated Lives: Sophisticated Consumers, Intricate Lifestyles, Simple Solutions
[01 Oct 2003] Michael Willmott, William Nelson
2003, Hardback, 256 pages
John Wiley & Sons Inc; ISBN: 0470857013
Buy from Amazon.co.uk now

July 2003 book review: 26 Compelling Letters
[01 Jul 2003] DMA Creative Forum
2003, hardback 54 pages
Printed by The Midas press
Buy from jo@dma.org.uk

June 2003 book review: Web Metrics — Proven methods for measuring web site success
[01 Jun 2003] Web Metrics — Proven methods for measuring web site success
Jim Sterne
2002, Paperback, 448 pages
John Wiley & Sons Inc; ISBN: 0471220728
Buy from Amazon.co.uk now

May 2003 book review: Maintaining and evolving successful commercial web sites
[01 May 2003] Maintaining and evolving successful commercial web sites
Ashley Friedlein
2002, Paperback, 442 pages
Morgan Kaufmann (ISBN: 1558608303)
Buy from Amazon.co.uk now

April 2003 book review: BRANDChild: Remarkable Insights into the Minds of Today's Global Kids and there Relationships with Brands
[01 Apr 2003] BRANDChild: Remarkable Insights into the Minds of Today's Global Kids and there Relationships with Brands
Martin Lindstrom & Patricia Seybold
2003, Hardcover, 320 pages
Kogan Page (ISBN: 0749438673)
Buy from Amazon.co.uk now

February 2003 book review: Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
[11 Feb 2003] Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Olivia Parr Rud
2000, paperback, 400pp
John Wiley & Sons Inc (ISBN 0471385646)
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January 2003 book review: Profitable Customers: How to Identify, Develop and Retain Them
[15 Jan 2003] Profitable Customers: How to Identify, Develop and Retain Them
Charles Wilson
1998, paperback, 190 pages
Kogan Page (ISBN 0-7494-2825-2)
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December 2002 book review: Using Smart Cards to Gain Market Share
[16 Dec 2002] Using Smart Cards to Gain Market Share
Aneace Haddad
2000, hardcover, 144pp
Gower Publishing (ISBN 0566083159)
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November 2002 book review: Handbook of NLP
[01 Nov 2002] Handbook of NLP
Harry Adler
2002, hardcover, 340 pages
Gower Publishing (ISBN 0566083892)
Buy from Amazon.co.uk now

October 2002 book review: Welcome to the Creative Age
[01 Oct 2002] Mark Earls
2002, hardcover, 288 pages
John Wiley & Sons Ltd (ISBN 047084499X)
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September 2002 book review: No Logo
[01 Sep 2002] Namoi Klein
2001, softcover, 490 pages
Flamingo (ISBN 0006530400)
Buy from Amazon.co.uk now

August 2002 book review: Handbook of Customer Satisfaction and Loyalty Management
[01 Aug 2002] Nigel Hill and Jim Alexander
2000, hardcover, 304 pages
Gower Publishing (ISBN 0566081946)
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July 2002 review: Practical International Data Management
[01 Jul 2002] Graham Rhind
2001, hardcover, 200 pages
Gower Publishing (ISBN 0566084058)
Buy from Amazon.co.uk now

June 2002 review: Measuring Brand Communication ROI
[01 Jun 2002] Don E Schultz and Jeffrey S Walters
1997, paperback, 179 pages
Association of National Advertisers (ISBN 1563180537)
Buy from Amazon.com now

May 2002 review: Carving Jelly
[01 May 2002] Nick Siragher
2001, paperback, 181 pages
Chiltern Publishing International Ltd (ISBN 0954028007)
Buy from Amazon.co.uk now

October 2001 review: Designing Web Usability: The Practice of Simplicity
[01 Oct 2001] Jakob Nielsen
2000, paperback, 432 pages
New Riders (ISBN 156205810X)
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June 2001 review: Kotler on Marketing: How to Create, Win and Dominate Markets
[01 Jun 2001] Philip Kotler
1999, hardcover, 270 pages
Free Press (ISBN 0684860384)
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April 2001 review: Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits
[01 Apr 2001] Larry P English
1999, paperback, 544 pages
John Wiley and Sons (ISBN 0471253839)
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November 2000 review: Electronic Commerce: A Managerial Perspective
[01 Nov 2000] Efraim Turban, Jae Lee, David King and H Michael Chung
1999, hardcover, 512 pages
Allyn & Bacon (ISBN 0139752854)
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August 2000 review: Up Close and Personal? Customer Relationship Marketing @ Work
[01 Aug 2000] Paul R Gamble, Merlin Stone and Neil Woodcock
1999, hardcover, 288 pages
Kogan Page (ISBN 0749430877)
Buy from Amazon.co.uk now