The B2B Barometer®
The B2B Barometer® is an ongoing not-for-profit research study developed to better understand current and future B2B marketing trends in today's economic climate by capturing the views of B2B professionals from major companies and the agencies that serve them. The third successive study urgently needs your help! |
Quite simply, the more participants in the survey, the better view of the industry we have. Play a part in this state-of-the-nation study by completing the survey now! Closing date is 30 June 2010.
About the B2B Barometer®
The B2B Barometer® has established itself as the definitive state of the nation study. The surveys are undertaken by B2B research specialists Circle Research and supported by ABBA,the IDM and members of the IDM B2B Council.
The B2B marketers who have taken part in the research collectively control around £36 million for B2B marketing activities and as a group, the marketing services agencies turn over £575 million worth of revenue per annum.
Interesting comparisons can be made between client's perceptions over the past six months, as well as differences between client and agency views.
Key areas covered include:
- Perceptions of the economic situation and its impact on their organisation
- How B2B marketing budgets are organised
- How social media fits in the B2B environment
- Demonstrating accountability from marketing spend
Get involved: register for future surveys and reports
We welcome the participation of B2B marketing professionals or marketing service agencies that serve the B2B market. If you are not a member of ABBA or the IDM, (who receive notification of all surveys), please register for updates. Thank you.
Download The B2B Barometer®, Reports
The B2B Barometer®, Report 1 (June 2009) is available to download (FREE)
The B2B Barometer®, Report 2 (February 2010) is available to download (free for IDM members) or visit www.b2bbarometer.co.uk to order, priced £99.
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