The B2B Barometer®
The B2B Barometer® is an ongoing not-for-profit research study developed to better understand current and future B2B marketing trends in today's economic climate, by capturing the views of B2B professionals from major companies and the agencies that serve them. The results of the fifth survey are now available.
Register for wave 6 »
Wave 5 of the B2B Barometer was launched in the summer of 2011 and responses collected over a 3-4 week period in July and August. 137 online interviews were conducted in total; 68 with client-side B2B marketing professionals controlling a total of £27m in B2B marketing budgets, and 69 B2B marketing agency professionals with total annual revenues of £540m. Findings include the movement and allocation of B2B budgets across channels, attitudes to sales and marketing alignment and forecasts of economic confidence. Read the full, free report.
About the B2B Barometer®
The B2B Barometer® has established itself as the definitive state of the nation study. The surveys are undertaken by B2B research specialists Circle Research and supported by ABBA, the IDM and members of the IDM B2B Council. The fifth report is now available, making interesting comparisons available between client's perceptions over time, as well as differences between client and agency views.
Key areas covered
- B2B agency performance
- Online advertising budget share in next 12 months
- Attitudes and behaviours to sales/marketing alignment
- Budgets and economic confidence
Get involved: register for future surveys and reports
We welcome the participation of B2B marketing professionals or marketing service agencies that serve the B2B market. If you are not a member of ABBA or the IDM, (who receive notification of all surveys), please register for updates.
All B2B Barometer® Reports are now available, FREE, to download:
The B2B Barometer® – Report 5 – November 2011
[22 Nov 2011] The B2B Barometer is a 'state of the nation' study for B2B marketers providing an up-to-date and definitve assessment of key issues and trends in the industry. This report contains the findings from the fifth wave of the B2B Barometer revealing movement and allocation of B2B budgets across channels, attitudes to sales and marketing alignment and client confidence (30 pages, FREE to download).
The B2B Barometer® – Report 4 – March 2011
[15 Mar 2011] The B2B Barometer is the ‘state of the nation’ study for B2B marketers providing an up-to-date and definitive assessment of key issues and trends in the industry. This report contains the findings from the fourth wave of the B2B Barometer revealing shifts in media spend, social media trends and client confidence. (17 pages, FREE to download)
The B2B Barometer® – Report 3 – September 2010
[01 Sep 2010] The B2B Barometer is the ‘state of the nation’ study for B2B marketers providing an up-to-date and definitive assessment of key issues and trends in the industry. This report contains the findings from the third wave of the B2B Barometer revealing positive B2B market trends.
The B2B Barometer® – Report 2 – February 2010
[20 Feb 2010] The B2B Barometer is the ‘state of the nation’ study for B2B marketers providing an up-to-date and definitive assessment of key issues and trends in the industry. This report contains the findings from the second wave of the B2B Barometer.
The B2B Barometer® – Report 1 – June 2009
[02 Jun 2009] In conjunction with the Institute of Direct Marketing (IDM) and the Association of B2B Agencies (ABBA), Circle Research has developed a regular survey to take the pulse of the B2B marketing profession - the B2B Barometer. The first wave of this study canvassed the opinions of major industrial and commercial companies and especially those who account for a significant slice of expenditure on B2B marketing services. (15 pages FREE to download)
