The B2B Barometer® – Report 1 – June 2009
In conjunction with the Institute of Direct Marketing (IDM) and the Association of B2B Agencies (ABBA), Circle Research has developed a regular survey to take the pulse of the B2B marketing profession - the B2B Barometer. The first wave of this study canvassed the opinions of major industrial and commercial companies and especially those who account for a significant slice of expenditure on B2B marketing services. (15 pages FREE to download)
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