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Direct, Data and Digital Marketing Newsfeed (updated daily)

The IDM publishing team and specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.

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29 Jul 2014
Britain faces growing digital skills gap
A new report has highlighted that the digital skills gap in the UK is growing and could have a detrimental impact on the economy. (Posted by Jo Saunders)

28 Jul 2014
Retailers could net '£1.5bn this Christmas'
A new study has suggested that online retailers missed out on £1.5 billion by not adopting personalised marketing strategies. (Posted by Caroline Robertson )

25 Jul 2014
LinkedIn set to purchase Bizo
LinkedIn has purchased the B2B marketing tool, Bizo. (Posted by Simon Fereday)

25 Jul 2014
Social media users feel ‘inadequate’
People often feel inadequate due to social media, research shows. (Posted by Simon Fereday)

23 Jul 2014
Facebook launches Save feature
Facebook’s Save feature allows users to bookmark content for a later time. (Posted by Jo Saunders)

22 Jul 2014
Gartner: IT leaders should create flexible work environments
Flexible work environments can improve businesses, Gartner has suggested. (Posted by Simon Fereday)

21 Jul 2014
GMC highlights power of social media
The ease at which complaints can be made through social media means that grievances have escalated significantly, the General Medical Council has claimed. (Posted by Simon Fereday)

18 Jul 2014
More than 70% of mobile consumers shop online
New research has found that the majority of mobile consumers are now using their devices to shop online. (Posted by Jo Saunders)

17 Jul 2014
IPA Bellwether: Fifth of companies increase marketing budgets
The latest report from IPA Bellwether suggests that 20 per cent of all companies saw a rise in their marketing budgets from 2013 to 2014. (Posted by Caroline Robertson )

16 Jul 2014
Gartner: 2015 will be the year of the tablet
Global tablet sales are set to overtake PC sales for the first time in 2015, according to the latest research from Gartner. (Posted by Simon Fereday)

15 Jul 2014
'Councils need to invest in digital skills'
A new report has suggested that local authorities must invest in digital skills to make the most of new technologies. (Posted by Juliet Hilditch)

14 Jul 2014
House of Lords Committee on Digital Skills launched
The House of Lords has launched a new committee to investigate the lack of digital skills in the UK. (Posted by Jo Saunders)

11 Jul 2014
Digital skills crucial for European jobseekers
Digital skills could be crucial for getting European jobseekers work across the continent, according to an expert. (Posted by Caroline Robertson )

10 Jul 2014
Companies should 'hire for attitude, train for skill' to close digital skills gap
A leading digital expert has said the advertising industry should hire candidates with the right attitude and then train them with the right skills. (Posted by Simon Fereday)

09 Jul 2014
Brits are ethical shoppers
A new report has cited Brits as some of the most ethical shoppers in the world, except when it comes to finding a bargain. (Posted by Lisa Turner)

08 Jul 2014
World Cup causes rise in adspend forecast
The World Cup, along with increased confidence in the advertising sector, have caused an increase in adspend forecasts. (Posted by Juliet Hilditch)

07 Jul 2014
Generation X as tech savvy as millenials
A new study has found that consumers are becoming more enamoured with mobile devices, across demographics. (Posted by Jo Saunders)

07 Jul 2014
Negative PR loses British firms £46,815 every year
A new study has indicated that bad reviews and misjudged social media posts are having a financial impact on businesses. (Posted by Caroline Robertson )

04 Jul 2014
Experiment has 'jeopardised advertisers’ trust'
The week-long psychological experiment on Facebook's newsfeed could have jeopardised advertiser trust. (Posted by Juliet Hilditch)

03 Jul 2014
Retailers answer just 33% of Twitter enquiries
UK retailers aren't engaging as well as possible on Twitter, as a new study indicates they only reply to a third of queries. (Posted by Juliet Hilditch)

02 Jul 2014
Majority of brands measuring content
A new report shows that most content marketing campaigns are now being measured to judge their effectiveness over time. (Posted by Lisa Turner)

02 Jul 2014
Mobile ad spend to surpass £2bn in UK
A new report expects the amount spent on mobile advertisements to surpass £2 billion in the UK during 2014. (Posted by Jo Saunders)

01 Jul 2014
Labour calls advertising 'British success story'
Labour has called the UK's advertising industry a "success story" but warns that it must remain “responsible” as new channels and platforms are developed. (Posted by Caroline Robertson )

30 Jun 2014
Most mobile users see targeted adverts as invasion of privacy
A new global study has indicated that three-quarters of smartphones users feel mobile ads are an invasion of their privacy. (Posted by Jo Saunders)

27 Jun 2014
Lack of relocation packages causing digital skills gap
A new report has indicated that many companies could get the necessary digital talent they need if they were to offer employees relocation packages. (Posted by Caroline Robertson )

26 Jun 2014
Blogging soaring in UK
A new report has found that blogging is becoming more popular in the UK than anywhere else in Europe, posing a new opportunity for marketers and advertisers. (Posted by Simon Fereday)

25 Jun 2014
Sochi Winter Olympics adds $600m in ad spend
A new report indicates that the Sochi Winter Olympics was a driving force behind a substantial growth in ad spend. (Posted by Juliet Hilditch)

24 Jun 2014
Digital skills gap proving troublesome for agencies
A new report suggests that a lack of digital skills is proving a challenge for agencies and businesses in the UK. (Posted by Lisa Turner)

24 Jun 2014
Mobile shopping drives UK ecommerce
It is expected that tablets will account for nearly two-thirds of UK sales on mobile devices this year. (Posted by Jo Saunders)

23 Jun 2014
New Labour to focus on digital skills gap
The shadow business secretary has said a lack of digital skills is responsible for the high number of voters straying from the main parties. (Posted by Caroline Robertson )

20 Jun 2014
Advertisers failing to target older demographics
People over the age of 50 are more likely to be snubbed by advertisers, a new study indicates. (Posted by Jo Saunders)

19 Jun 2014
Mobile marketing campaigns 'can improve significantly'
There is vast room for improvement among major mobile marketing campaigns, Google's head of performance believes. (Posted by Juliet Hilditch)

18 Jun 2014
'Funny and informative' content drives social media shares
The most sharable social media content is either funny or informative - or a combination of both - new research suggests. (Posted by Simon Fereday)

18 Jun 2014
House of Lords launches Digital Skills Committee
A new House of Lords select committee has been set up to boost digital skills in the UK. (Posted by Lisa Turner)

17 Jun 2014
Tech generations 'born every 4 years'
Generations are now being born every four years due to the rate of new technological developments. (Posted by Simon Fereday)

13 Jun 2014
England has the world’s top social media fanbase
New figures have indicated that English football fans are the ones most likely to take to social media to express their support. (Posted by Simon Fereday)

12 Jun 2014
Video advertisers are looking for TV-like guarantees
The vast majority of video advertisers are buying ads in a TV-like way, according to a new report from Q1. (Posted by Juliet Hilditch)

11 Jun 2014
Small businesses need digital skills
A new report has found that many small and medium-sized enterprises (SME) are lacking the digital skills they need to expand. (Posted by Caroline Robertson )

11 Jun 2014
World Cup ads outperform Super Bowl on social media
Before it has officially started, ads for the World Cup have already outperformed those surrounding the Super Bowl. (Posted by Jo Saunders)

10 Jun 2014
Instagram expands ads to the UK
Instagram is looking to expand its advertising service to the UK, Canada and Australia over the next few months. (Posted by Lisa Turner)

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