Direct, Data and Digital Marketing Newsfeed (updated daily)
The IDM publishing team and specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.
Members have exclusive access to the full story. Use the search tool below to review the complete archive.
|
|||
19 Mar 2010
Expert stresses importance of analytics in email marketing
|
|||
| An email marketing company has stressed the importance of analytics in improving campaigns and maximising sales (Posted by Caroline Robertson) |
|||
19 Mar 2010
Social media a 'negative medium'
|
|||
| An advertising expert has claimed that it is the medium itself rather than regulators that could pose the biggest threat to social media marketing (Posted by Neil Morris) |
|||
18 Mar 2010
Social media fans and followers more likely to buy or recommend
|
|||
| New research has once again shown the power of social networking tools like Twitter and Facebook to marketers (Posted by Caroline Robertson) |
|||
18 Mar 2010
Study shows limited impact and big potential of mobile coupons
|
|||
| A new study has shown the limited impact of mobile coupons so far, while also showing its potential (Posted by Juliet Hilditch) |
|||
17 Mar 2010
Facebook surpasses Google in US web traffic
|
|||
| Facebook has now surpassed Google as the most popular webste in the US, it has been reported (Posted by Neil Morris) |
|||
17 Mar 2010
New white paper on integration of direct mail and email
|
|||
| A new study in the US has given an insight into how integrating email and direct mail marketing could maximise the return on investment (Posted by Caroline Robertson) |
|||
16 Mar 2010
New advertising code launched by CAP
|
|||
| New UK Advertising Codes have been launched that address issues such as targeting children and the environmental claims of businesses (Posted by Neil Morris) |
|||
16 Mar 2010
New next day delivery service from TNT Post
|
|||
| TNT Post is to launch a new delivery service that could set it on a collision course with Royal Mail's first class offering, it has been reported (Posted by Lisa Turner) |
|||
16 Mar 2010
Twitter to release new platform for interactivity
|
|||
| Twitter has announced that it will be launching a new set of frameworks that will allow businesses and users better interaction with the service (Posted by Juliet Hilditch) |
|||
15 Mar 2010
New survey says email enhanced, not replaced, by social media
|
|||
| New research suggests that social media is being used to enhance email marketing rather than replace it (Posted by Neil Morris) |
|||
15 Mar 2010
Value of Twitter to retailers questioned
|
|||
| An ecommerce marketing consultant has questioned the value of Twitter to retailers, despite the attention it is getting (Posted by Caroline Robertson) |
|||
12 Mar 2010
More performance based marketing predicted this year
|
|||
| A new survey suggests there will be an emphasis on performance based marketing this year (Posted by Neil Morris) |
|||
12 Mar 2010
New scheme to reduce direct mail waste
|
|||
| The British Standards Institution (BSI) has launched a new initiative to make direct mail more sustainable (Posted by Caroline Robertson) |
|||
12 Mar 2010
Using data still a problem for many marketers
|
|||
| A new study in the US has shown that marketers are gathering plenty of data but struggling to make use of it (Posted by Juliet Hilditch) |
|||
11 Mar 2010
Facebook and Twitter well ahead in social media digital marketing stakes
|
|||
| A new survey shows how Twitter and Facebook dominate the social media marketing scene while an indication is also given about future strategies (Posted by Caroline Robertson) |
|||
11 Mar 2010
Royal mail could double door drop share after new unions deal
|
|||
| The deal to end limits on unaddressed mail delivered by postmen could help the Royal Mail drastically increase its direct mail market share (Posted by Neil Morris) |
|||
10 Mar 2010
B2B email marketing recommendations
|
|||
| A business to business (B2B) online marketing expert has given advice on optimizing email marketing (Posted by Lisa Turner) |
|||
10 Mar 2010
Digital marketing spend to overtake print marketing
|
|||
| Digital marketing spend will top print marketing in the US according to new research (Posted by Neil Morris) |
|||
10 Mar 2010
Royal Mail deal ensures future for direct mail
|
|||
| A deal sealed between unions and Royal Mail has ensured the future of the company in the direct mail industry (Posted by Caroline Robertson) |
|||
09 Mar 2010
Figures show mobile internet usage across Europe
|
|||
| New research shows the extent of mobile internet usage across Europe compared to other forms of media (Posted by Caroline Robertson) |
|||
09 Mar 2010
Social media growth among biggest American companies
|
|||
| A new study in the US shows how the country's biggest companies have adopted social media over the past year (Posted by Neil Morris) |
|||
08 Mar 2010
Advertising Association proposes extension of ASA remit
|
|||
| The Advertising Association (AA) has submitted the industry's recommendations to the Committee of Advertising Practice (CAP) with regards to digital marketing (Posted by Neil Morris) |
|||
08 Mar 2010
New chart shows social media effectiveness
|
|||
| A new resource provides an effective analysis of the main social networking tools and where their strength and weaknesses lie for marketing purposes (Posted by Caroline Robertson) |
|||
08 Mar 2010
Rise in B2B digital marketing spend predicted
|
|||
| New research shows the extent to which spending on business to business (B2B) digital marketing will increase over the next few years (Posted by Lisa Turner) |
|||
05 Mar 2010
Insight Tool gives better data for direct mail
|
|||
| The Royal Mail has developed a new tool that could help direct marketers target the right audience (Posted by Lisa Turner) |
|||
05 Mar 2010
Political parties given privacy warning
|
|||
| The main political parties have been warned that breaches of privacy rules will not be tolerated as their direct marketing efforts gather steam towards an election (Posted by Neil Morris) |
|||
05 Mar 2010
Research shows the importance of environmentally friendly direct mail
|
|||
| New research has shown how the recyclability of direct mail could affect consumer attitude towards businesses producing it (Posted by Caroline Robertson) |
|||
04 Mar 2010
Improved data for Facebook marketing
|
|||
| Facebook has expanded its partnership with Omniture, giving marketers better data about their efforts on the social networking site (Posted by Lisa Turner) |
|||
04 Mar 2010
New resource for budding digital marketers
|
|||
| Myspace could become a hotbed for digital marketing talent after the launch of a new destination for youngsters hungry to know more about the industry (Posted by Juliet Hilditch) |
|||
04 Mar 2010
Report shows surge in digital marketing spend at end of 2009
|
|||
| The surge in digital marketing spend towards the end of the year saw the sector achieve growth in 2009, it has been reported (Posted by Caroline Robertson) |
|||
03 Mar 2010
Expert predicts growth in social media marketing
|
|||
| A marketing expert has predicted greater interest in social media as a marketing platform in 2010 (Posted by Neil Morris) |
|||
03 Mar 2010
Social media being used by credit card companies to get better data
|
|||
| A report has shown how financial services are increasingly taking advantage of social media to capture data in order to market effectively (Posted by Juliet Hilditch) |
|||
02 Mar 2010
Direct mail firm offers personalised products aimed at new homeowners
|
|||
| A new product launched by a major direct mail firm in the US shows how important personalised direct marketing is becoming (Posted by Caroline Robertson) |
|||
02 Mar 2010
IDM member Meteorite Marketing named in top 100 best companies
|
|||
| Meteorite Marketing, an IDM corporate member, has been included in the Times' 100 Best Companies to Work For list for 2010 (Posted by Neil Morris) |
|||
01 Mar 2010
'Align social media with the rest of your marketing activity' says expert
|
|||
| Businesses have been urged to consider the bigger picture when launching any direct marketing efforts at Twitter (Posted by Neil Morris) |
|||
01 Mar 2010
Labour's direct marketing decision welcomed
|
|||
| A marketing expert has welcomed the news that Labour may focus on direct marketing for its election campaign (Posted by Juliet Hilditch) |
|||
01 Mar 2010
Social media least important priority in 2009, says report
|
|||
| An American marketing company's survey of 2009 puts latest developments in social media direct marketing into perspective (Posted by Lisa Turner) |
|||
26 Feb 2010
Comic Relief campaign 'to get children involved'
|
|||
| A number of direct marketing agencies have been contacted by charity Comic Relief regarding its latest campaign (Posted by Juliet Hilditch) |
|||
26 Feb 2010
Content still key to successful viral marketing
|
|||
| A digital marketing expert has stressed the need to keep content as the priority when attempting any viral campaign (Posted by Neil Morris) |
|||
26 Feb 2010
Direct mail use still strong in American insurance industry
|
|||
| New figures have shown that the insurance industry in America maintained its direct mail volumes in 2009 despite the growth of social media (Posted by Caroline Robertson) |
|||
|
|||
+44 (0)20 8614 0277
