Direct, Data and Digital Marketing Newsfeed (updated daily)
The IDM publishing team and specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.
Members have exclusive access to the full story. Use the search tool below to review the complete archive.
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29 Jul 2010
Smartphones 'could be the next big advertising platform'
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| It makes sense for marketers to look upon smartphones are the next big advertising platform, according to the editor of Mobile Choice (Posted by Caroline Robertson) |
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28 Jul 2010
Government ups spending in digital marketing
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| The government has been allocating more of its marketing budget to the internet, despite an overall drop in its advertising spend (Posted by Lisa Turner) |
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27 Jul 2010
Customer acquisition 'a top priority for marketers'
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| Customer acquisition is seen as a major priority for marketing teams, according to a new report by CSO Insights (Posted by Juliet Hilditch) |
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27 Jul 2010
Firms still not engaging with mobile marketing
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| Despite understanding the benefits it can have, the majority of brands still have not engaged with mobile marketing (Posted by Neil Morris) |
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27 Jul 2010
Olympic outdoor advertising sites available from January
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| Advertisers will soon be able to choose from thousands of sites near the 2012 Olympic venues in which to launch outdoor campaigns |
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27 Jul 2010
Social networks 'guide purchasing decisions'
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| The majority of consumers rely on social networks to steer their purchasing decisions, according to IT analyst Gartner |
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27 Jul 2010
Travel industry top for online marketing
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| The travel and tourism industry allocates more of its budgets to online marketing than any other industry (Posted by Caroline Robertson) |
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26 Jul 2010
Mobile marketing 'could supersede internet marketing'
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| There are signs that mobile marketing could supersede internet marketing in the years ahead, according to one expert (Posted by Neil Morris) |
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23 Jul 2010
City Hall uses digital marketing to weather budget cuts
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| The London hub City Hall is using digital marketing to try to improve its efficiency (Posted by Caroline Robertson) |
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23 Jul 2010
Email marketing 'still relevant'
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| Online marketers have been warned against abandoning email promotions after the release of new research by Econsultancy (Posted by Neil Morris) |
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23 Jul 2010
Link building 'important for marketing'
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| The role of link building within marketing has been highlighted by an industry writer (Posted by Lisa Turner) |
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22 Jul 2010
Retailer, charity launch digital marketing campaign
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| Cancer Research UK has teamed up with online fashion retailer Asos.com in a bid to spread awareness of sunburn in the youth market (Posted by Juliet Hilditch) |
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21 Jul 2010
Confidence returning to marketing sector
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| Marketing recruitment appears to be recovering as the economy strengthens, new research has suggested (Posted by Caroline Robertson ) |
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21 Jul 2010
Digital marketing may benefit healthcare providers
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| Online marketing could be effective for healthcare companies looking to improve engagement with their customers (Posted by Lisa Turner ) |
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21 Jul 2010
FSA to hand over marketing to health department
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| Marketing operations at the Food Standards Agency (FSA) are to be taken over by the Department of Health in a structural shake-up (Posted by Neil Morris ) |
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21 Jul 2010
Social media users wary of 'aggressive' online marketing, report advises
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| The importance of making sure digital marketing campaigns are properly directed and thoughtfully carried out has been highlighted by new research indicating that people are becoming wary of 'aggressive advertising' (Posted by Juliet Hilditch) |
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20 Jul 2010
Customer loyalty falling, retail banks report
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| Retail banks are having to work even harder to hold onto their customers, the new research has suggested (Posted by Lisa Turner) |
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20 Jul 2010
Digital marketing bosses advised to train staff up on social media
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| Business leaders have been advised to step up their efforts in teaching their employees about the potential benefits of online social networking sites (Posted by Juliet Hilditch ) |
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20 Jul 2010
Facebook set to pass 500m user mark
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| Facebook is gearing up to celebrate welcoming its 500 millionth global user (Posted by Lisa Turner) |
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20 Jul 2010
Report tips global advertising spend to rise
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| The amount of money being spent by global advertising executives is expected to rise slightly over the course of 2010 (Posted by Lisa Turner) |
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19 Jul 2010
iPhone reception enhancer could boost digital marketing reach
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| Digital marketing professionals could be able to reach more prospective customers now that Apple has confirmed that it is to address the data reception problems reportedly affecting its latest iPhone (Posted by Juliet Hilditch) |
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16 Jul 2010
Digital champion launches Networked Nation manifesto
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| The UK's digital champion Martha Lane Fox has launched a manifesto calling for everyone in the UK to be connected to the web (Posted by Lisa Turner) |
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16 Jul 2010
UK search marketing sector growing
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| The UK's search marketing sector has grown by ten per cent in the last year, according to figures from performance marketing company Efficient Frontier (Posted by Juliet Hilditch) |
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15 Jul 2010
Google's share of US search queries falls
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| The latest search engine rankings have been released by comScore in the US and they show that Google's share of the market has fallen slightly (Posted by Caroline Robertson) |
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15 Jul 2010
NMA launches creative benchmarking tool for newspaper ads
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| A new creative benchmarking tool has been launched by the Newspaper Marketing Agency to help companies advertising in the press evaluate the performance of their campaigns (Posted by Juliet Hilditch ) |
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15 Jul 2010
Topical newspaper ads 'have most impact'
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| Newspaper advertisements make the most impact when they are connected to topical news and events, research shows (Posted by Lisa Turner) |
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14 Jul 2010
IAB helps marketers measure social media success
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| The Internet Advertising Bureau (IAB) has launched a new framework to help online marketers measure the success of their social media campaigns (Posted by Caroline Robertson) |
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14 Jul 2010
Outdoor advertising 'will receive an Olympic boost'
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| The 2012 Olympics in London are likely to deliver a substantial boost to the outdoor advertising sector, it has been claimed (Posted by Neil Morris) |
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13 Jul 2010
Global ad spend up 12.5% in first quarter
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| Advertising spending around the world increased by 12.5 per cent in the first quarter of the year compared to the same period in 2009, according to figures from Nielsen (Posted by Caroline Robertson) |
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13 Jul 2010
Marketing cuts confirmed at Vodafone
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| A tenth of marketing jobs are to be slashed at Vodafone, the company has confirmed (Posted by Caroline Robertson ) |
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13 Jul 2010
Online advertising 'to see double digit growth'
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| As the global economy recovers, spending on online advertising is expected to return to double-digit growth again this year (Posted by Juliet Hilditch) |
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13 Jul 2010
Social media marketing boosts Dominos sales
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| Focusing on social media marketing strategies has helped a global pizza chain boost its online orders (Posted by Neil Morris ) |
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12 Jul 2010
Global mobile phone connections surpass 5 billion
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| There are now more than five billion mobile phone connections worldwide – news that may be welcomed by mobile marketers (Posted by Neil Morris) |
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12 Jul 2010
TV advertising body launches new campaign
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| The marketing body for commercial television is launching its own campaign to promote the power of TV advertising (Posted by Caroline Robertson) |
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09 Jul 2010
Online video viewers 'open to ads'
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| The majority of consumers who view online video think digital video ads are as acceptable or more so than those on television (Posted by Neil Morris ) |
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08 Jul 2010
Retailers like Facebook's 'like'
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| Facebook's social plug-ins are proving popular with online retailers who are quickly implementing its 'like' button |
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08 Jul 2010
Twitter launches e-commerce offers channel
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| Marketers now have a new way to reach potential customers through Twitter after the social networking website launched a new e-commerce offers channel |
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08 Jul 2010
UK mobile advertising falls despite global rise
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| The global mobile advertising industry experienced substantial growth in the second quarter of the year, but traffic declined in the UK (Posted by Juliet Hilditch) |
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07 Jul 2010
Customer revenue and lead generation 'most effective B2B measurement tools'
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| Business to business (B2B) marketers see customer revenue and lead generation as the most effective practices for measuring and tracking their performance (Posted by Juliet Hilditch ) |
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06 Jul 2010
Mobile TV revenues to jump
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| Revenues from mobile television are expected to reach $7 billion (£4.6 billion) by 2015, driven by growth in the number of applications and the increasing availability of free WiFi services (Posted by Neil Morris) |
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