Direct, Data and Digital Marketing Newsfeed (updated daily)

The IDM publishing team and specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.

Members have exclusive access to the full story. Use the search tool below to review the complete archive.

[Records 1 - 40]

[ Next ]

03 Feb 2012 Facebook advert impressions up in 2011 Q4
Facebook improved the ad impressions it can offer to brands in the final quarter of 2011, as well as driving up the number of click-throughs companies achieved as a result of advertising on the site (Posted by Caroline Robertson)
03 Feb 2012 Twitter trials branded profiles for companies
Brands could soon find themselves with an easier way to advertise through social media, as Twitter has begun a trial of branded profile pages for companies (Posted by Juliet Hilditch)
02 Feb 2012 60% of Superbowl fans will watch with a mobile device
With the world's eyes on the Superbowl game on February 5th, it has been revealed that more than half of the global viewing audience will be watching the event via a smartphone or tablet device as consumers of video products continue to shift their preferences (Posted by Juliet Hilditch)
02 Feb 2012 Outdoor advertising grows in Q4 of 2011
With the world's eyes on the Superbowl game on February 5th, it has been revealed that more than half of the global viewing audience will be watching the event via a smartphone or tablet device as consumers of video products continue to shift their preferences (Posted by Neil Morris)
01 Feb 2012 75% of tablet and smartphone users make one purchase per week
Mobile commerce is becoming more prevalent in the UK, as it has been revealed that the number of people using devices to shop with is on the increase (Posted by Caroline Robertson)
01 Feb 2012 Public have low awareness of Olympic sponsors
The majority of the British public are showing a low awareness of sponsorship ahead of the Olympic Games in London this summer (Posted by Neil Morris)
31 Jan 2012 80% of companies have no mobile site
Many websites across the UK are not optimised for mobile content, meaning that companies could be losing out on potential customers by not having websites which welcome them in (Posted by Caroline Robertson)
31 Jan 2012 Google and Yahoo join anti-phishing campaign
Google, Yahoo and 13 other large companies have joined forces as part of a bid to protect brands and consumers from the risks associated with malicious phishing websites (Posted by Juliet Hilditch)
31 Jan 2012 Marketers to remain cautious despite confidence increase
Consumer confidence has seen a growth across Europe at the start of 2012, as more people start to feel a little better about the economy and spending (Posted by Lisa Turner)
30 Jan 2012 Only 8% like Facebook Timeline
With Facebook announcing that it is going to roll out its new Timeline feature to all users of its website, a survey has discovered that many people are not fond of the idea (Posted by Caroline Robertson)
30 Jan 2012 UK users 50% more likely to own a tablet
Smartphone users in the UK are far more likely to own a tablet PC than anyone else in Europe, the results of a new survey have discovered (Posted by Caroline Robertson)
27 Jan 2012 ASA launches investigation over Rio Ferdinand's Snickers tweets
An investigation has been launched by the Advertising Standards Authority (ASA) into tweets from Rio Ferdinand and Katie price which plugged Snickers (Posted by Caroline Robertson)
27 Jan 2012 Companies 'must go digital' by 2016
Companies around the world must ensure that they are providing suitable levels of digital advertising, after it was revealed by a new study that a large chunk of the world's population will be using the internet by 2016 (Posted by Neil Morris)
27 Jan 2012 New data protection laws to give greater control to users
Changes to 17-year old data protection laws are set to come into place to protect the average internet user, according to a reform from the European Commission (Posted by Lisa Turner)
27 Jan 2012 Starbucks to cash in on Olympic visitors
Starbucks is planning to revamp 70 stores to deck them out in a way it hopes will bring in customers through Olympic style advertising (Posted by Juliet Hilditch)
26 Jan 2012 Companies use print media to promote their digital services
Many marketers across the UK are using print media in order to promote their digital content to consumers, a new survey has discovered (Posted by Juliet Hilditch)
26 Jan 2012 Facebook says social commerce is about more than selling through website
Facebook is stressing this week that social commerce via its website is about much more than selling products through it (Posted by Lisa Turner)
26 Jan 2012 McDonald's admits failure with social media campaign
McDonald's has admitted that its campaign to try to promote its brand via social media was a failure, after it drew criticism from many users (Posted by Caroline Robertson)
25 Jan 2012 Facebook advertising seriously boosts companies' income
Facebook has claimed that companies which use it as a form of advertising are seeing significant increases in their profits as a direct result of doing so (Posted by Caroline Robertson)
25 Jan 2012 Google to integrate different privacy policies to target searches
Google is to bring together its different strands of retained private data in order to create searches that are more focused towards an individual user (posted by Neil Morris)
25 Jan 2012 Restaurant chains move towards loyalty rather than vouchers
Two restaurant chains have decided to move away from the traditional way of marketing themselves in a bid to reward repeat customers for loyalty (Posted by Juliet Hilditch)
24 Jan 2012 Marketers are the UK's happiest workers
Marketers are the most content of all workers in UK offices, according to the results of a new survey into the level of happiness people have in their jobs (Posted by Lisa Turner)
24 Jan 2012 TV ads still showing record levels of exposure
People in the UK are still being exposed to TV adverts in record levels, as more adverts were watched through the medium in 2011 than a year before (Posted by Caroline Robertson)
23 Jan 2012 75% to increase social media spend in 2012
A massive majority of marketers are now seeing the benefits of using social media as a means for promoting their business, with three-quarters looking to raise their spend on the platform this year as a result (Posted by Caroline Robertson)
23 Jan 2012 Google sees a disappointing end to 2011
The increase in the number of people using mobile phones and tablet PCs to surf the web has apparently been a major contributing factor in Google losing out on revenue towards the end of 2011 (posted by Neil Morris)
23 Jan 2012 Online TV viewing growing in the UK
The opportunities for advertisers to use marketing tools with regards to online television is growing, as more people than ever are now using play again services, thanks to a growth in the market from top broadcasters (Posted by Caroline Robertson)
20 Jan 2012 E-commerce grows hugely in 2011
People increasingly turning to the internet to do their shopping in 2011 has led to e-commerce seeing a very positive year in terms of growth, especially over the Christmas period (Posted by Caroline Robertson)
20 Jan 2012 Google launches data protection marketing campaign
Google has launched a new marketing campaign which is looking to increase the way people protect their own data on the internet (Posted by Juliet Hilditch)
19 Jan 2012 Changes coming to PAF licensing says Post Office
Marketers looking to cleanse data for other third-party companies will soon be required to make sure that they have renewed their PAF bureau licence to make sure that they have access, under new regulations (Posted by Lisa Turner)
19 Jan 2012 Marketing spend flat at the end of 2011
Marketing spend remained largely flat in the final quarter of 2011, as marketers battled with low confidence. Worrying about the state of the economy was another driver for this trend, while many shifted portions of their budgets to cheaper online options (posted by Neil Morris)
19 Jan 2012 Privacy a concern with new wristband technology
A new style festival wristband which has been trialled in Europe and the US and contains an NFC style chip could be rolled out at UK festivals this summer, despite criticisms over its privacy issues (Posted by Caroline Robertson)
18 Jan 2012 Bus company rolls out QR codes
A bus company in Scotland is looking to ramp up its offerings to its customers by increasing the ways customers can contact it and reach its website (Posted by Caroline Robertson)
18 Jan 2012 Tesco turns to coupons and offers to save face
Tesco has launched an advertising campaign using vouchers and discounts to try to entice customers into its stores as it looks to offset a poor performance over the Christmas period (Posted by Juliet Hilditch)
17 Jan 2012 Search spend surged in late 2011
Spending on search experienced a surge during the final quarter of 2011, with many also investing in mobile search (Posted by Neil Morris)
16 Jan 2012 Google needs to do more to stop scam advertisers, says expert
Google needs to make sure it does more to prevent fraudulent paid search ads, according to an industry expert (Posted by Caroline Robertson)
13 Jan 2012 "Huge amount of intrigue" over Google+, says expert
The Google+ social networking service could prove to be "really, really big", according to one expert, who says there is a "huge amount of intrigue" surrounding the portal (Posted by Caroline Robertson)
13 Jan 2012 Banks need to help growth of the mobile wallet
Banks and retailers need to be doing more to promote the benefits of NFC payments in order to encourage more people to take advantage of contactless payments (Posted by Juliet Hilditch)
13 Jan 2012 Waterstone's to drop their apostrophe
Waterstone's is attempting to move itself into the 21st century by dropping the apostrophe from its name to make it feel more a part of the internet culture (Posted by Neil Morris)
12 Jan 2012 Facebook brings advertising to the news feed with Featured Stories
Facebook has rolled out its latest advertising platform in the shape of its Featured Stories which will appear in a person's news feed (Posted by Caroline Robertson)
12 Jan 2012 Facebook's social media market share drops
Facebook, the world's most popular social media outlet, saw a decline in its market share over the space of 2011, as Google+ made a dent in its supremacy (Posted by Caroline Robertson)

In this section

Publishing team

Enter word or phrase

Enter date range (or leave empty)
From		To
	(dd/mm/yyyy)		(dd/mm/yyyy)