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Direct, Data and Digital Marketing Newsfeed (updated daily)

The IDM publishing team and specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.

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21 May 2013 Branded content marketing 'an important part of digital campaigns'

Branded content marketing has become an integral part of digital campaigns for many businesses, according to a recent study of over 600 online brands and marketing specialists (Posted by Jo Saunders)

21 May 2013 Vice offers new digital advertising service

Vice has evolved its ad-network service AdVice to now offer a premium-content service for publishers and marketers (Posted by Simon Fereday)

20 May 2013 OFT publishes report to improve customer loyalty

The UK's Office of Fair Trading (OFT) has published a report about the practice of businesses and their connection with personalised pricing (Posted by Caroline Robertson)

20 May 2013 Yahoo buys Tumblr and plans to improve digital marketing

Yahoo has bought the blogging website Tumblr for around $1.1 billion in cash, according to the Wall Street Journal (Posted by Lisa Turner)

17 May 2013 ASA bans Thomas Cook ad as a direct response to complaints

Thomas Cook has had one of its latest advertisements banned by the Advertising Standards Authority (ASA) as it could influence children to demonstrate bad behaviour (Posted by Juliet Hilditch)

17 May 2013 Channel 4 opens digital marketing opportunities on 4oD

Channel 4 has announced the first group of advertisers that have signed up to its new service on 4oD, which offers advertising opportunities through the online catch-up client (Posted by Simon Fereday)

16 May 2013 Data analysis forces fall in ITV's revenue

A 15 per cent fall is expected to hit ITV's television revenues due to a general slowdown in the advertising industry (Posted by Caroline Robertson)

16 May 2013 Data analysis forces fall in ITV's revenue

A 15 per cent fall is expected to hit ITV's television revenues due to a general slowdown in the advertising industry (Posted by Caroline Robertson)

16 May 2013 Twitter reveals power of digital campaigns

Social media site Twitter has partnered Compete to conduct a study that indicates how automobile manufactures can engage with prospective clients (Posted by Jo Saunders)

15 May 2013 Digital Marketing the future for Facebook Home

Facebook Home hasn't been the success it was expected to be so far and the amount of people downloading the feature has dwindled in the past few weeks (Posted by Lisa Turner)

15 May 2013 Direct marketing influences children

Children between eight and 16-years-old were asked about how they view advertising and 48 per cent said TV advertising influences their decision making about video games (Posted by Caroline Robertson)

15 May 2013 Sun prompts customer loyalty with paywall

The Sun has announced that it will introduce a paywall, which means people wanting to read its news will have to pay £2 per week (Posted by Simon Fereday)

14 May 2013 Data analytics show tablet and smartphones account for 17% of UK transactions

The significance of mobile shopping in the UK market has been highlighted by Rakuten LinkShare, which has announced the platform now generates 17 per cent of all network transactions (Posted by Juliet Hilditch)

14 May 2013 Digital analytics show Blinkx revenue growth

Digital company Blinkx has announced its total revenue has grown to $198 million (£129 million), which is an increase of 73 per cent (Posted by Caroline Robertson)

14 May 2013 Scottish govt in talks about direct marketing restrictions

This week will see the Scottish government start a consultation about what marketing restrictions will be in place for the Glasgow Commonwealth Games next year (Posted by Jo Saunders)

13 May 2013 Businesses lose £12bn by not prioritising customer loyalty

British companies are losing billions of pounds because they don't engage their customers, according to new research (Posted by Juliet Hilditch)

13 May 2013 Mobile devices generate 13,000 sales per day

In the last month, Affiliate Window has recorded 13,000 sales every day from mobile devices and 5,000 of these were from handsets, the organisation has reported (Posted by Lisa Turner)

13 May 2013 National Lottery announces £15m investment in digital skills

As part of BIG's commitment to the charity GO ON UK the organisation will be pumping £15 million into improving digital skills in people and organisations (Posted by Simon Fereday)

10 May 2013 Government announces change to advertising

A change in government advertising rules will change how departmental campaigns are run by allowing single brands to partner initiatives such as Change4Life (Posted by Juliet Hilditch)

10 May 2013 YouTube introduces video subscription fee

YouTube is to introduce a bespoke video subscription service for premium members on its channels (Posted by Lisa Turner)

09 May 2013 Govt still to decide on cigarettes and alcohol marketing

Although the Queen did not mention anything about plans for marketing changes on alcohol and cigarettes in her speech yesterday, the government is still considering its options (Posted by Jo Saunders)

09 May 2013 Tesco Clubcard partnership spreads into theatre marketing

The duo behind Tesco's Clubcard scheme will be focusing their marketing strategy on the cultural sector through a theatre analytics company (Posted by Juliet Hilditch)

09 May 2013 UK advertising expenditure peaks at over £17bn

Advertising expenditure reached £17.2 billion in the UK last year, which was an increase of 2.3 per cent from 2011 (Posted by Caroline Robertson)

08 May 2013 eBay boosts ad exchange

E-commerce giant eBay is boosting its ad exchange in a bid to better target customers in America (Posted by Caroline Robertson)

08 May 2013 New Instagram feature could help businesses

The smartphone app Instagram has created a new feature that allows users to tag people or brands in photos called "Photos of You" (Posted by Simon Fereday)

07 May 2013 Facebook launches new video advertisements

Facebook is set to launch a video advertising element in its news feed this July, in a bid to gain more revenue from the growing market (Posted by Lisa Turner)

07 May 2013 HTML5 guidance for digital advertising

Advertisements fuelled by HTML5 are designed to run seamlessly across different platforms, but to in order to gain the most marketing revenue from these type of ads professionals in the industry need to acquire a specific skill set, according to a report by the Interactive Advertising Bureau (IAB).  (Posted by Jo Saunders)

07 May 2013 Many businesses have no mobile site

Despite the notable increase in mobile traffic, many companies are still failing to utilise it to improve their revenue through tailoring their advertising and marketing campaigns towards these platforms (Posted by Lisa Turner)

03 May 2013 30% of Facebook revenue credited to mobile campaigns

Earlier this week, Facebook announced that 30 per cent of its entire advertising revenue comes from mobile devices alone (Posted by Jo Saunders)

03 May 2013 45m users watch professional digital videos

Research has been conducted into the growth and impact of digital video, revealing that professional videos are being watched by 45 million users every month (Posted by Juliet Hilditch)

01 May 2013 AOL pulls Goviral but launches Be On

AOL Networks has announced that it has discontinued its video distribution service called Goviral in favour of a much larger global-branded content business called Be On (Posted by Jo Saunders)

01 May 2013 ASA notes "big five" in misleading advertising

The Advertising Standards Agency (ASA) has highlighted the five most common errors businesses make in advertising in its annual report (Posted by Caroline Robertson)

01 May 2013 Overseas e-commerce to increase to £28bn

E-commerce through British retailers from overseas consumers is expected to increase to seven times what it is currently by 2020, according to new research (Posted by Lisa Turner)

29 Apr 2013 Infographic reveals most engaged Twitter brands

Social media is a powerful marketing tool if it can be used efficiently but having millions of followers and dozens of messages a day does not equal engagement, as a new infographic from Nestivity demonstrates.  (Posted by Caroline Robertson)

26 Apr 2013 Advertising creative complains over Hyundai's "suicide" online video

Hyundai has taken down an online video advertisement which depicted a man attempting to commit suicide inside one of the manufacturer's cars after it received strong complaints (Posted by Caroline Robertson)

26 Apr 2013 Nearly two-thirds to use inbound marketing this year

Inbound marketing tactics will be used by six in ten companies this year, as they look to target their customer base (Posted by Simon Fereday)

25 Apr 2013 Facebook to improve marketing perception through UK Advisory Board

Facebook is attempting to improve its perception among senior marketers by setting up its first UK Advisory Board (Posted by Simon Fereday)

25 Apr 2013 Online and mobile being chosen in favour of traditional marketing

Businesses are continuing to concentrate their marketing efforts on mobile and online channels, moving away from the more traditional forms (Posted by Caroline Robertson)

24 Apr 2013 Facebook brand Pages given an overhaul on mobile

Brands can now access a revamped design for their Facebook Pages for iOS and web apps (Posted by Simon Fereday)

24 Apr 2013 Pizza Hut launches Xbox 360 app for ordering mid-game

Pizza Hut is providing gamers with a new way of ordering their food online after launching an application for the Xbox console (Posted by Simon Fereday)

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