Direct mail 'preferred by 61% consumers'
Released 08 February 2010: Despite growth in the digital media sector, direct mail "remains the most effective yet unobtrusive form of direct marketing, while offering the best response rates" (Posted by Lisa Turner) |
IDM members: log in for exclusive access to this resource
Not a member? Join our community of 4,000 marketers — for less than £3 a week — and get free access to resources like this.
Caroline Robertson
Membership Director
+44 (0)20 8614 0277
