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Internet retail will have 'double digit growth' each year to 2015

Released 01 March 2011: US internet retail sales could set a precedent for similar activity elsewhere in the world, if new research by Forrester Research is taken into account (Posted by Caroline Robertson)

Growth of ten per cent a year through to 2015 is predicted for online shopping by the leading organisation, mainly due to shoppers spending more time online.

Released yesterday (February 28th), Forrester's study explained that US sales grew by 12.6 per cent in 2010 to $176 billion (£108 billion), and should rise further to $279 billion (£171.4 billion) in 2015.

Several e-commerce trends are responsible for this. Firstly, more internet shoppers are using online retailing for the first time; additionally, the strong economic recovery has boosted sales and greater spending per user has also influenced figures.

Technology is also driving the evolution to online buying, mainly through the use of smartphones and tablet computers. A greater selection of merchandise, as well as new websites such as Groupon-style daily deals providers, also boost sales growth.

It follows research by Merkle, which this week discovered that social media remains popular but will struggle to touch on the popularity of emails, as these provide the best responses from consumers.

Related item: More about data in marketing

Indexing: Data in marketing; B2C; Clients; Retail/Ecommerce, FMCG; Marketing intelligence, customer insight and market research

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