Updated successor to the famous IDM Pocket Organiser, this is a veritable store of useful direct mail information.
- Direct Marketing Planning Checklist
- Direct Mail Budgeting Worksheet
- Mailing List Brief – Checklist
- Creative Brief Checklist
- Some Tips for Successful Direct Mail Letter Writing
- Printer Brief Checklist
- 12 Tips for Better Print Buying
- Computer Bureau / Laser Printing Checklists
- Mailing House Brief Checklist
| - Paper Sizes
- Proof Correction Marks
- Time Allowances for Campaign Scheduling
- Testing / Sample size
- Factors Affecting the Purity of Direct Response Testing
- Response Guides
- How to Choose an Agency
- Reasons Why People Buy
- Prize Draws – Legal Guidelines
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This Guide to Email Marketing runs through some of the challenges and opportunities that email marketing presents. It is designed to both explain some of the key elements in campaign planning and also give some practical suggestions to improving campaign performance. The Guide covers:
- What to measure and how
- Improving delivery rates
- Improving open rates
| - Improving click-through rates
- Improving unsubscribe rates
- Improving post click activity
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