Groupe Aeroplan*
Groupe Aeroplan develop, own and operate large, retail-based, customer loyalty programmes and provide database marketing and consulting services to retailers, service providers and consumer packaged goods companies worldwide.
| IDM status: | | Corporate member |
| Established: | | 2002 |
| Services: | | Data analysis; Data capture; Data hosting; Data processing; Database management; Demographic targeting; Direct marketing; E-commerce; E-mail marketing; Plastic cards. |
| Contact(s): | | |
The group owns and operates the Nectar brand, the UK's largest customer programme, and also owns the Air Miles brand. Formally LMG, Groupe Aeroplan Europe launched its Insight & Communication division in 2007 to provide retailers and FMCGs with insight into consumers' shopping trends from analysis of product and customer information to help them make strategic business decisions. LMG was acquired by Aeroplan Income Fund in December 2007.
Further credentials
