Lorien Unique
Lorien Unique is a dynamic content marketing specialist.
Marketers and their agencies trust us to make a difference. We combine technology, data and know-how to increase the relevance, effectiveness and impact of our clients marketing campaigns, across direct mail, email, mobile, print and online.
| 107 Leadenhall Street London EC3A 4AF |
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| IDM status: | Corporate member | |||
| Services: | Data analysis, data capture, data hosting, data processing, database management, digital printing, direct mail production, direct marketing, distribution and delivery, email marketing, fulfilment, integrated, list building and research, messaging, SMS marketing, printing, response handling, SMS marketing, strategic consultancy | |||
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Dynamic content marketing campaigns are driven by data, intelligence and relevance and enable marketers to create highly personalised communications that are customised according to what is known about an individual.
Lorien Unique works with its clients to design and develop dynamic content marketing campaigns across direct mail, email, mobile, print and online.
Personalised and dynamic emails
Personalised and dynamic emails are high impact, personal, relevant and extremely effective. They engage the recipient instantly and when combined with personalised URLs (see below) the incentive to click through is that much more.
Lorien Unique can measure and analyse response levels in real-time. This means that you can react and respond quickly and effectively.
Personalised URLs and websites
Lorien Unique can help you to use your customer and prospect data and creative to design and produce personalised websites and URLs (PURLs) for your campaigns.
Personalised URLs are highly effective because they maintain the impact and relevancy of the campaign throughout the journey, from receipt to response and then enable you to effectively track, measure and analyse your campaigns in real-time.
Plus, if you combine this with personalised emails and/or personalised direct mail, then you have a compelling, powerful and highly responsive campaign.
Personalised and dynamic direct mail
If you want to create direct mail campaigns that outperform the industry standard then dynamic content marketing is your best chance to achieve this.
Campaigns Lorien Unique have helped design and deliver for our clients have experienced response rates ranging from 9% up to 33%.
This is because highly targeted direct mail using dynamic content marketing and personalisation is high impact, personal, relevant and extremely effective.
Plus, if you combine the personalised direct mail, with personalised email, personalised websites and personalised URLs to create an integrated campaign, then your success levels can be even greater.
Dynamic mapping solutions
Maps are a simple but effective and creative means of catching your customer's attention and then directing them from A to B. 'A' being a location relevant to them i.e. their home or work address and 'B' being one that is relevant to your business.
You can use a variety of map styles including Google and street map. We can add identifying markers, determine the quickest route, plot it on the map, and calculate the journey time.
It is an effective way to add intelligence, relevance and impact to your direct marketing campaigns with that extra personal touch.
To find out more about how Lorien Unique can help you to create high impact and highly responsive campaigns and to see case studies of our work, please visit www.lorienunique.com
