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Smart Insights Digital Marketing Advice

Smart Insights is the IDM’s official content partner for best practice marketing guides and templates.

Map, plan and manage your marketing with Smart Insights

Smart Insights helps tens of thousands of marketers to plan and manage integrated digital Marketing through our free advice and marketing templates, best practice guides and videos available to Expert members.

Discounts on Expert membership

Smart Insights provide exclusive discounts for IDM members and students. Please contact us for details.

Marketing advice hubs

Our Hub pages are designed to give busy marketers a “one-stop-shop” access to the latest best practice advice and developments on digital marketing. Here is a selection of free content along with recommended guides you may wish to purchase.

  1. B2B Digital strategy hub - Brilliant B2B Digital Marketing guide

  2. Content marketing strategy hub - Excel editorial calendar for content marketing

  3. Digital marketing strategy hub - Digital strategy toolkit

  4. Email marketing hub - 7 Step guide to Email marketing success

  5. Social media marketing hub - 7 Steps guide to social media marketing

How we help Expert members from over 50 countries

Our video and testimonials explain how our RACE planning approach helps our members.













Smart Insights is one of the best digital ‘tools’ on the Internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy”.

Jennifer Law, E-Communications Manager, National Pharmacy Association

Smart Insights is the first place I go for good, practical advice on digital marketing. The 7 Steps guides are comprehensive, but also current giving us a quick but straightforward ways of implementing current best practice”.

Jon Vasey, Head of eCommerce at TTS Group

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go”.

Stuart Sykes, Digital Marketing Manager, UCC

Smart Insights


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