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If you couldn't be there, perhaps the next best thing is here!

Members have free access to this archive of presentations given at IDM events. Of course, these can't replace the networking benefits of being at an event in person, but will help to keep you up-to-date with many of the key developments in interactive and internet marketing.

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Find out more about becoming a registered user or a member.

15 Tools & Techniques to increase the success of your Search & Content Marketing: Kelvin Newman, Founder, Rough Agenda
[27 Jun 2014] Presentation by Kelvin Newman, Found of Rough Agenda at Marketing Week Live 2014.

It’s hard work delivering effective search marketing especially with the increasing importance of content. This practical session takes you through tools that not only will save you time but increase the effectiveness of your digital marketing campaigns.

Email marketing:
[27 Jun 2014] Presentation by Steve Kemish F IDM, Founder & Managing Director, Blue Lateral at Marketing Week Live 2014. Headlines include; think differently, be helpful and add value, know your market, know the rules and then break them, take data seriously, test for fun and reward, accept and brace the inevitable and quick wins.

This case-study led session reviews why email marketing should still be at the heart of your overall marketing strategy, and how this still ROI-rich channel can be harnessed alongside the likes of social media, automation and content marketing to make your organisation stand out.

Marketing Automation: Debunking the hype - Shane Redding, Managing Director, Think Direct
[27 Jun 2014] Presentation by Shane Redding, Managing Director, Think Direct at Marketing Week Live 2014: What is Marketing Automation? Covers topics including Why the hype?, Why do it?, When you SHOULDN’T do it!, Options Remember Your Customer and Top Tips.

One of the biggest challenges marketers face today is understanding which technology to invest in and understanding what it will really deliver. This session will help you discover if Marketing Automation is right for you and your customers.

The trials and tribulations of the social business: Joe Edwards F IDM, Digital & Social Director, Marketing Options International (MOI)
[27 Jun 2014] The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the board expect. Joe takes you through some of the pitfalls and successes some businesses have seen and how best to create a social business, with realistic objectives and structure for change.

Video – Knowledge and Network: Silverstone – Experience is everything
[27 Jun 2014] Full Silverstone presentation from the evening plus Q&A session with Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital Strategist, Pancentric.

Highlights Video – Knowledge and Network: Silverstone – Experience is everything
[20 Jun 2014] Thursday 12 June 2014, Wallacespace Clerkenwell. With Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital Strategist, Pancentric.

Knowledge and Network: Go for Growth – Chris Gentle
[09 May 2014] Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for growth - How UK big businesses are planning to increase investment.

Knowledge and Network: Go for Growth – Paul Flatters
[09 May 2014] Full video presentation of Paul Flatters, Chief Executive and Founder, Trajectory Partnership, 29 April 2014, Deloitte Auditorium: Marketing to the post-recession consumer.

Data Discovery Presentation- Follow the Data- David Reed
[08 May 2014] Data Discovery Presentation- Follow the Data- David Reed

Highlights Video – Knowledge and Network: Go for growth: marketing in a post-recession UK
[29 Apr 2014] Tuesday 29 April 2014, Deloitte Auditorium, London. With Richard Robinson, Director, Google, Chris Gentle, Partner for Insight and Research, Deloitte and Paul Flatters, Chief Executive and Founder, Trajectory Partnership

Summary video: Knowledge & Network: digital sizzle - Nick Broomfield
[28 Mar 2014] Nick Broomfield, Chair of the IDM Digital Council and Director, The Customer Framework summarises our Knowledge & Network event in three and a half minutes.

Video: Knowledge & Network: digital sizzle - Mark Lainas
[28 Mar 2014] Full video presentation of Mark Lainas, Head of Digital, Ogilvy & Mather London

Video: Knowledge & Network: digital sizzle - Richard Robinson
[28 Mar 2014] Full video presentation of Richard Robinson, Director, Google plus Q&A panel session

Highlights video - Knowledge & Network: Digital sizzle
[24 Mar 2014] Thursday 20 March, Thistle Hotel, Marble Arch.

IDM: Knowledge and Network: Digital Sizzle, 20 March 2014 – Video Examples
[20 Mar 2014] Video examples from the IDM: Knowledge and Network: Digital Sizzle, 20 March 2014, presented by Mark Lainas and Richard Robinson.

Highlights video - Knowledge & Network: An Audience with Edwina Dunn
[04 Mar 2014] Wednesday 19 February, the Institute of Physics, Portland Place. “An Audience with Edwina Dunn Hon F IDM”, co-founder of Dunnhumby, COO at Starcount, investor in Purple Seven and founder of the What I See Project.

Video: Knowledge & Network: An Audience with Edwina Dunn
[27 Feb 2014] Full video presentation: Edwina Dunn Hon F IDM

Highlights video - Knowledge & Network: digital trends to watch in 2014
[18 Dec 2013] Thursday 5 December, the Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital Council shared their thoughts.

Video: Knowledge & Network: digital trends to watch in 2014 - David Balko
[18 Dec 2013] Full video presentation: David Balko, Brand Director, Tribal Worldwide

Video: Knowledge & Network: digital trends to watch in 2014 - Murdo Ross
[18 Dec 2013] Full video presentation: Murdo Ross, Head of Solution Design

Video: Knowledge & Network: digital trends to watch in 2014 - Omaid Hiwaizi
[18 Dec 2013] Full video presentation: Omaid Hiwaizi, Chief Strategy Officer, Geometry Global UK

Video: Knowledge & Network: digital trends to watch in 2014 - Panel debate
[18 Dec 2013] Panel debate: reflections and forecasts for 2014; Omaid Hiwaizi, Chief Strategy Officer, Geometry Global UK; Richard Hartigan, Industry Manager - Technology, Google; Zoe Sands, Head of Digital EMEA, Juniper Network; David Balko, Brand Director at Tribal Worldwide; Murgo Ross, Head of Solution Design at Lateral Group

Video: Knowledge & Network: digital trends to watch in 2014 - Richard Hartigan
[18 Dec 2013] Full video presentation: Richard Hartigan M IDM, Industry Manager - Technology, Google

Video: Knowledge & Network: digital trends to watch in 2014 - Sarah Evans
[18 Dec 2013] Full video presentation: Sarah Evans Dip IDM, Head of Online Creative & User Experience, Telefonica UK Ltd (Chair)

Video: Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
[18 Dec 2013] Full video presentation: Zoe Sands, Head of Digital EMEA, Juniper Networks

Video: Knowledge and Network: Data Insights - How does open impact direct? - Anne Gowan Lucy Staves
[29 Nov 2013] Full video presentation: Anne Gowan Dip DM, F IDM Head of Direct, Guardian News and Media Lucy Staves, Head of Acquisitions, Guardian News and Media.

Video: Knowledge and Network: Data Insights - What's new in data? - Marc Michaels
[29 Nov 2013] Full video presentation: Marc Michaels Dip IDM, F IDM.

Highlights Video - Knowledge and Network: Data Insights
[28 Nov 2013] Thursday 21 November 2013, Institute of Physics, London. Anne Gowan, Lucy Staves, Marc Michaels.

IDM Annual Lecture 2013 - Success Reimagined
[15 Nov 2013] On November 13 at the Emirates Stadium, Dave Coplin, Chief Envisioning Officer at Microsoft UK explored how forward-thinking businesses have made deep-seated changes to the way their organisations work, and have achieved greatness as a result.

Video: Knowledge and Network: View from the C-suite on customers and business priorities - Panel discussion
[04 Nov 2013] Full video presentation: Richard Robinson, Director, Business Markets, Google, Andrew Grill, Partner, Social Business, IBM Interactive, Joel Harrison, Editor-in-Chief, B2B Marketing, Nicola Tipp, Client Services Director, Really B2B

Highlights Video - Knowledge and Network: View from the C-suite on customers and business priorities
[31 Oct 2013] Thursday 24 October, IBM Client Centre, London. With Richard Robinson, Director, Business Markets, Google, Andrew Grill, Partner, Social Business, IBM Interactive, Joel Harrison, Editor-in-Chief, B2B Marketing and Nicola Tipp, Client Services Director, Really B2B.

fast.MAP Marketing-GAP Seminar: 9th Annual Report
[27 Sep 2013] Research: The twin aims of the fast.MAP Marketing-GAP Tracking Study are to alert marketers to changes in the environment and to provide them with the self-knowledge to improve their performance. Results of the 9th Annual Report were revealed on 26 September 2013 at the Le Meridien hotel in London’s Piccadilly:

Highlights video: IDM Knowledge and Network: Bringing Entrepreneurship into Company Life
[25 Sep 2013] Thursday 19 September, Wayra Academy, London. With Sarah Evans Dip IDM, M IDM, Chair of the IDM Digital Marketing Council and Head of Online Creative & User Experience, Telefónica UK, Simon Devonshire, Director, Wayra Europe, Paul Cash F IDM, The Real Paul Cash Ltd and Vikki Morgan, Head of Community, TMW.

Video: IDM Knowledge and Network: Bringing Entrepreneurship into Company Life - Panel Discussion
[25 Sep 2013] Full video presentation: Panel debate - Wayra Academy, London. Paul Cash F IDM, The Real Paul Cash Ltd, Vikki Morgan, Head of Community, TMW and Richard H Harris, CEO & Co-Founder, Ensygnia. Chaired by Sarah Evans Dip IDM, M IDM, Chair of the IDM Digital Marketing Council and Head of Online Creative & User Experience, Telefónica UK.

Video: IDM Knowledge and Network: Bringing Entrepreneurship into Company Life - Simon Devonshire
[25 Sep 2013] Simon Devonshire, Director, Wayra Europe. Thursday 19 September, Wayra Academy, London.

Video: The IDM EmployAbility Forum - Emma Martindale
[07 Sep 2013] Full video presentation: Emma Martindale, Display Executive, Latitude Digital Marketing

Video: The IDM EmployAbility Forum - Jamie Murphy
[07 Sep 2013] Full video presentation: Jamie Murphy, Global Academic Lead, Australian School of Management

Video: The IDM EmployAbility Forum - Jessica Ezeogu
[07 Sep 2013] Full video presentation: Jessica Ezeogu, Digital Planner, Havas EHS

Video: The IDM EmployAbility Forum - Joe Sherman
[07 Sep 2013] Full video presentation: Joe Sherman, Digital Marketing Manager, Flexiant

Video: The IDM EmployAbility Forum - Melanie Howard
[07 Sep 2013] Full video presentation: Melanie Howard F IDM, Chair, Future Foundation

Video: The IDM EmployAbility Forum - Panel debate
[07 Sep 2013] Full video presentation: Panel debate - Mike Cornwell F IDM, Kate Burnett F IDM, Matt Mitro, Tokunbo Ajasa-Oluwa and Jessica Ezeogu

Video: The IDM EmployAbility Forum - Q&A session
[07 Sep 2013] Full video presentation: Q&A session - Mike Cornwell F IDM, Melanie Howard F IDM, Matt Mitro and Kate Burnett F IDM

Video: The IDM EmployAbility Forum - Tokunbo Ajasa-Oluwa
[07 Sep 2013] Full video presentation: Tokunbo Ajasa-Oluwa, Head of GoThinkBig

Highlights video: The IDM EmployAbility Forum - Getting graduates into digital marketing jobs
[08 Jul 2013] UK university lecturers were invited to join us on 21 June at Google’s offices in central London, where top marketing professionals (Google included) explained why digital skills are absolutely crucial for today’s – and tomorrow’s marketers, and what they look for on the CVs of new graduate recruits.

Highlights Video - IDM Knowledge & Network: We’re better, connected: the future of marketing
[01 Jul 2013] James Morgan, Head of Information Strategy & Management and Sarah Evans, Head of Online Creative and User Experience shared Telefonica's "Journey to become the most trusted provider of brilliant digital experiences" - and specifically the role that Data and Digital plays in the organisation in meeting this vision.

Video: IDM B2B Conference 2013 - Creating the Business Case for Customer Experience Programmes
[29 May 2013] Full video presentation: Peter O'Neill, Vice President and Principal Analyst, Forrester Research

Video: IDM B2B Conference 2013 - Google Hangout Speaker Debate
[29 May 2013] Full video presentation: Dean Johnson, Vice President, Brandwidth Innovation Lab; Todd Gagne, Vice President, Marketing, Product Management & Strategy, Concur; Derek Scobie, Head of YouTube Brand Propositions, Google; Chris Dwyer, Research Director, Ardent Partners, via Google Hangout

Video: IDM B2B Conference 2013 - Google's Project Re:Brief
[29 May 2013] Full video presentation: Derek Scobie, Head of Youtube Brand Propositions, Northern & Central Europe

Video: IDM B2B Conference 2013 - Sodexo Prestige Case Study: Track Your B2B Prospects' Online Journey
[29 May 2013] Full video presentation: Shane Redding MA Cantab, Hon F IDM, Non-Executive Director, Lead Forensics

Video: IDM B2B Conference 2013 - The Continuing Explosion of Tablet and Mobile in B2B
[29 May 2013] Full video presentation: Dean Johnson, Vice President, Brandwidth Innovation Lab

Video: IDM B2B Conference 2013 - The Future Generation of Marketers
[29 May 2013] Full video presentation: Kate Robertson, Co-Founder of One Young World and Group Chairman, Havas Worldwide UK

Video: IDM B2B Conference 2013 - The Rise of Big Data
[29 May 2013] Full video presentation: Todd Gagne, Vice President, Marketing, Product Management & Strategy, Concur

Video: IDM B2B Conference 2013 - TNT Case Study: How to Prospect, Acquire and Grow Intelligently
[29 May 2013] Full video presentation: Laurens Liezenberg, Business Development Manager, TNT

Highlights video - IDM B2B Conference 2013: Engage Me. The B2B Customer Journey
[16 May 2013] 14 May, the Commonwealth Club, London. If you missed the conference, or simply want a memory-jogger, here are some best bits and takeaways, with views and insights from speakers, IDM B2B Council members and, most importantly, from our delegates.

Video: Marketing and IT: How to be Awesome Partners - Marketing Automation
[02 May 2013] Full video presentation: Billy Boyle, Co-founder and President of Operations, Owlstone

Highlights video - IDM Knowledge and Network evening
[25 Apr 2013] Speakers and panellists addressing the packed audience at the IBM Client Centre, London, included: Andrew Buckley, Head of Commercial Products, Mastercard; and Asen Tsvyatkov, Strategy and Consultant, EMC Consulting; Billy Boyle, Co-Founder and President, Operations, Owlstone; James Morgan, Head of Information Strategy and Management, Telefonica UK and Nigel Grimes, Senior Consultant, Teradata. The evening was sponsored by D&B, Lead Forensics, Hewlett Packard and Marketo.

Video: Knowledge and Network: View from the C-suite on customers and business priorities - Andrew Grill
[11 Apr 2013] Full video presentation: Andrew Grill, Social Business Partner, IBM

Video: Your marketing edge: You! - Panel Discussion
[30 Mar 2013] Full video presentation: Get Mobile! Panel discussion with Mike Cornwell, Chris Ketley, Lopa Patel, Paul Sykes and Charles Rawstron

Video: Your marketing edge: You! - Charles Rawstron
[26 Mar 2013] Full video presentation: Charles Rawstron - Manager Digital, Michael Page

Video: Your marketing edge: You! - Lopa Patel, MBE
[26 Mar 2013] Full video presentation: Lopa Patel, MBE - Entrepreneur and Marketing Consultant

Video: Your marketing edge: You! - Paul Sykes
[26 Mar 2013] Full video presentation: Paul Sykes, Managing Director, Michael Page

Highlights video - IDM Knowledge & Network: Your marketing edge: you!
[19 Mar 2013] On the 17th March 2013 the IDM hosted esteemed speakers and guests at the Bloomsbury Holiday Inn, to discuss and understand the marketing skills, behaviours and mindset that can make you more valuable to your business and the marketplace. The IDM also celebrated the achievements of the hundreds of IDM members who attained the IDM CPD Award 2013!

Video: Get Mobile! - Andy Letting
[19 Feb 2013] Full video presentation: Andy Letting - Head of New Channel, Ladbrokes eGaming

Video: Get Mobile! - Nicholas Cumisky
[15 Feb 2013] Full video presentation: Mobile's role in a multiscreen world - Nicholas Cumisky, Industry Manager, Google

Video: Get Mobile! - Panel Discussion
[15 Feb 2013] Full video presentation: Get Mobile! Panel discussion with Andy Letting, Nicholas Cumisky, Paul Berney and Sarah Evans. Chaired by Steve Kemish.

Video: Get Mobile! - Paul Berney
[15 Feb 2013] Full video presentation: Paul Berney - CMO & MD EMEA, Mobile Marketing Association

Highlights Video - IDM Knowledge & Network: Get Mobile!
[12 Feb 2013] On 7 February 2013, members of the IDM Digital Council hosted an event at Google’s London HQ, where special guests provided a briefing on mobile today. The very latest drivers and trends where shared by the MMA, plus in-depth client insights from Ladbrokes and the latest innovations from Google.

Video: Marketing and IT: How to be Awesome Partners - Marketing and the Dependency on IT
[05 Feb 2013] Full video presentation: Andrew Buckley, Head of Commercial Products, MasterCard; Asen Tsvyatkov, Strategy Consultant, EMC Consulting

Video: Marketing and IT: How to be Awesome Partners - Overview
[05 Feb 2013] Full video presentation: Richard Robinson, Director of Business Markets, Google

Video: Marketing and IT: How to be Awesome Partners - Panel Discussion
[05 Feb 2013] Full video presentation: Andrew Buckley, Head of Commercial Products, MasterCard; Nigel Grimes Dip DM, Senior Consultant, Teradata; James Morgan, Head of Information Strategy and Management, Telefonica UK; Asen Tsvyatkov, Strategy Consultant, EMC Consulting; Chaired by Richard Robinson, Director of Business Markets, Google

Video: We’re better, connected: the future of marketing - Panel debate
[07 Jan 2013] Full video presentation: Panel debate - James Morgan, Head of Information Strategy and Management, Telefónica UK Ltd and Chair of the IDM Data and Database Marketing Council, Sarah Evans Dip IDM M IDM, Head of Online Creative and User Experience, Telefónica UK Ltd, David Lloyd, Data Planning Director, Tullo Marshall Warren, Carlos Fitzpatrick, Strategy Director, Tribal DDB and Mike Cornwell F IDM, CEO of the IDM

Video: We’re better, connected: the future of marketing - Ryan Den Rooijen
[07 Jan 2013] Full video presentation: Ryan Den Rooijen, Industry Analyst, Google

Video: We’re better, connected: the future of marketing - Telefónica
[07 Jan 2013] Full video presentation: Telefónica UK Ltd - Sarah Evans Dip IDM M IDM, Head of Online Creative and User Experience, Telefónica UK Ltd, and James Morgan, Head of Information Strategy and Management, Telefónica UK Ltd and Chair of the IDM Data and Database Marketing Council.

Video: We’re better, connected: the future of marketing - Tribal
[07 Jan 2013] Full video presentation: Tribal - Carlos Fitzpatrick, Strategy Director, Tribal DDB

The IDM Annual Lecture 2012: How to profit from Customer Experience discipline (November 2012)
[14 Nov 2012] In this 25th Anniversary Lecture, Harley Manning, VP & Research Director, Forrester Research revealed what it really means to put the customer at the heart of your business – creating THE sustainable source of competitive advantage. This year’s Lecture also saw the presentation of two very special IDM achievement awards.

B2B Knowledge and Networking Evening - Lead generation through automation: How to drive real benefit from technology
[26 Oct 2012] Mark Emmett, CRM Capability Manager, Sony Professional Solutions Europe shares Sony’s phenomenally successful and award-winning lead nurturing programme. This evening, held at Google, continues with short, sharp, client case studies on how to drive real benefit from technology, before the ever-popular drinks networking reception.

IDM Knowledge & Networking evening: The new digital marketing trends that matter
[28 Sep 2012] New digital tools and techniques to help us be better marketers appear to crop up on an almost daily basis. Which are the ones which deserve our attention, time and budget?

Creative Conversation and Canapes
[26 Jul 2012] The unknown story of Howard Luck Gossage: 1960s America's most innovative, influential and irreverent direct marketing genius. On 11 July 2012, members and guests joined Steve Harrison Hon F IDM, author and celebrated creative director, for an evening of insight, conversation and canapés at Henry’s bar, Covent Garden.

IDM Knowledge & Networking Evening: Google on omniretailing
[12 Jul 2012] On 6 December 2012, IDM members and guests were presented with an expert review of the best of breed in profitable retailing, from Google’s top specialist in the sector. Afterwards, an extended panel session answered audience questions on digital trends, skills and practices.

New EU Cookies Directive: what you absolutely need to know
[29 Jun 2012] It’s become known as the Cookies Directive, but in reality, the sphere of influence of the EU e-Privacy directive is wide ranging. In force from 26 May, it has impacted a whole raft of online issues, not just cookies: ranging from competitiveness, user browsing experience, transacting, data collection, quality and interpretation of analytics as well as consumer privacy.

The 9th Annual IDM B2B Marketing Conference Keynote: Why good business is better business
[13 Jun 2012] Kate Robertson of Euro RSCG Worldwide provided this year's outstanding and inspirational keynote, examining that what unites people is greater than geographical distance and national distinctions.

B2B Knowledge and Networking Evening: Meet the socially skilled business marketer
[24 Apr 2012] On 19 April a packed house at IBM Forum London heard how IBM became a socially enabled business, how Juniper Networks has empowered employees to leverage social media’s full potential and, via OgilvyAction’s Global Head of Digital, learned how brands are reappraising their role in their customers’ lives. Watch the highlights and hear what the audience said.

Digital Knowledge and Networking Evening: Smarter Social Media
[24 Feb 2012] Hosted by Google at their brand new London offices, this “Smarter Social Media” Knowledge and Networking Evening featured senior practitioners from BT, IBM, Nokia, Google and Juniper.

Knowledge and Networking Evening: Whose Data is it Anyway?
[27 Jan 2012] On 24 January 2012, senior client marketers from the IDM Data Council presented up-to-the-minute case studies of the organisations for whom the collection, understanding and ultimate use of customer information is central to their unquestionable success.

Mobile and app marketing. What’s working for leading UK brands?
[01 Dec 2011] On 23 November 2011, IDM members and guests were given detailed insight into what’s behind the latest mobile and app marketing programmes from leading brands Links of London, Nike, Heineken and Dorling Kindersley.

The 4th Annual IDM/DMA West Digital Marketing Conference
[28 Oct 2011] The 2011 programme for this popular annual event delivered real-life case studies, stats, charts and forecasts on topics such as digital data, gamification, social CRM and the appliance of neuroscience.

What's on the minds of today's CMOs?
[27 Oct 2011] IBM’s UKI Brand Manager and IDM B2B Council member, Pete Jakob gave IDM members and guests first, and exclusive, sight of findings from the 2011 IBM Global CMO Study that reveals how the UK view often differs from the global.

The Digital Landscape 2011
[12 Oct 2011] This popular and lively session will distil the key issues, trends and opportunities for digital marketing in the year ahead.
Steve Kemish F IDM, Director, Cyance Ltd and Chair, The IDM Digital Marketing Council

2+2=5: the role of Social and CRM
[06 Oct 2011] Andy and Julian explore the role of Social and CRM as part of an integrated customer engagement strategy.
Andy Green, Director, The Customer Framework and
Julian Measy, Director, The Customer Framework

Case study: Hiscox Insurance
[06 Oct 2011] Simon and Natasha reveal real-life challenges and solutions.
Simon Wood, Online Marketing Manager, Hiscox Insurance and
Natasha Woolley, Account Director, Flourish

Case study: Pan-European B2B Lead Generation Online
[06 Oct 2011] Learn how Panasonic Toughbook took their marketing online to address the core problems of building brand within new markets whilst increasing overall lead generation efficiency. All this with a backdrop of overall recession, reduced budgets and increasing competition from major players.
Gavin Sinden F IDM, Digital Strategy Director, Equi=Media Limited

Specialist briefing: How to Harness the Mobile for Marketing
[06 Oct 2011] In this year's Annual IDM Lecture, Peter Fitzgerald of Google said that all their development now starts with mobile. But how do you take rapidly evolving mobile concepts and make them marketing reality?
Robert Thurner M IDM, Independent Mobile Consultant

Specialist Briefing: Is Gamification the New Social Media?
[06 Oct 2011] Gaming used to be what spotty teenage boys did in their bedrooms, shooting aliens and racing cars, then the Wii came along and dragged gaming into the mainstream.
Sean Singleton, Group Managing Partner, Skive

The 8th Annual IDM B2B Marketing Conference 2011: Influencing the decision-makers: Behavioural economics to understand the B2B customer
[01 Jun 2011] Nick Southgate, IPA Behavioural Economics Consultant informs and inspires with endless examples proving that today's B2B buyer isn't the rational, detached decision-maker he or she would have us believe...

2+2=5: the role of Social and CRM
[01 Apr 2011] Nick Broomfield and Julian Measey explored the role of Social and CRM as part of an integrated customer engagement strategy.

Waitrose eCRM and sCRM: lessons learned so far
[01 Apr 2011] Lazar Dzamic shared with us: the role of eCRM in Waitrose’s strategy; how the shape of Waitrose’s initial eCRM strategy was influenced by the realities of the data infrastructure; how those initial learnings enabled Waitrose to become more sophisticated in later phases; what the key learnings are so far: strategy, creative, resources, technology, ROI, and the introduction of the social ‘layer’ – the 3rd strategic phase: considerations, ideas, results...

An Audience with Rory Sutherland
[18 Feb 2011] One of marketing’s most original thinkers and influential speakers, Rory brought an inimitable, passionate, ebullient style which captivated, enlightened and inspired his audience. On 16 February his subject was “the priceless knowledge which all direct marketers are privy to, but which they have long neglected”, where he revealed the one single thing that good marketing has to do.

Integrating online and off-line data: Charles Ping, Communisis
[24 Nov 2010] Drawing on his experience as a seasoned practitioner, Charles used case studies to demonstrate and explore three themes:
- The days of "clicks" and "bricks" being separate concepts are long gone, but many companies still struggle with disparate data structures
- The real challenges facing companies chasing the single customer view
- How online data can inform offline communications.

Multi-Channel Marketing - 5 Strategies for Success: Lawrence Mitchell, RBI
[15 Oct 2010] As Marketing Director of RBI, Lawrence used case studies and examples to discuss the importance of multi channel marketing to B2B marketers, including the types of Metrics that can be used to optimise acquisition, conversion and retention programmes.

Using Twitter for B2B Marketing - How to Get Results: David Chalmers, Cisco
[15 Oct 2010] David shared a case study on how Cisco is using Twitter today across Europe, including what metrics they are using to track the impact of this new social media channel, and some simple, concrete examples of how they have used this to support campaigns to deliver tangible results for Marketing.

Case Study: FMCG’s: Getting Smarter with Data and Digital
[19 Jul 2010] Understand how brands are using digital to change the way they market to consumers.
James Parker, Senior Data Consultant, GSK

Digital Case Study: 'Preparing For Change - What's the Worst that Could Happen?’
[19 Jul 2010] Flourish will demonstrate their insight into dealing with change using real examples of a digital campaign with The National Lottery. James Long M IDM, Planning Director and Greg Richardson, Senior Account Director, Flourish

Email Best Practice
[19 Jul 2010] Do's and Don'ts of Email Marketing - Flourish

IDM/DMA Digital West Conference presentations - part 4
[19 Jul 2010] Bringing it all together, a Visit Wales Case Study - presented by Jon Munro

IDM/DMA Digital West Conference presentations - part 5
[19 Jul 2010] Specialist Briefing: More traffic, better traffic, mastering SEO and PPC - presented by Mike Rogers

IDM/DMA West Digital Conference presentations - part 1
[19 Jul 2010] Maximising revenue and opportunities from email in an economic downturn - presented by Steve Kemish

IDM/DMA West Digital Conference presentations - part 2
[19 Jul 2010] How a ninja helped The National Lottery - presented by James Long

IDM/DMA West Digital Conference presentations - part 3
[19 Jul 2010] The digital marketing landscape – 2009+ - presented by James Matthewson

IDM/DMA West Digital Conference presentations - part 6
[19 Jul 2010] Getting Up Close & Personal - presented by Nick Fuller

IDM/DMA West Digital Conference presentations - part 7
[19 Jul 2010] Creating online advertising that stands out - presented by Oli Christie

Morning Keynote: The Digital Marketing Landscape - One Year On
[19 Jul 2010] What will the continued rise of digital mean for us in 2010
Steve Kemish F IDM, Director, Cyance Ltd; Chair of The IDM Digital Marketing Council

Specialist Briefing: Getting Up Close and Personal With Mobile Marketing
[19 Jul 2010] Learn how marketers are getting to grips with the newest and most personal of direct channels
Nick Fuller F IDM, E-Dialog International

Specialist Briefing: Leveraging Social Media and Linkedin
[19 Jul 2010] Everything you should know about Social Media and in particular, LinkedIn
Roger Jones, Head of Social Media at Digitalis Media Ltd

Specialist Briefing: Web Video's New Frontiers
[19 Jul 2010] YouTube's Bruce Daisley recently suggested that video could be as high as 90% of all web traffic in three year’s time.
Simon Walton, Executive Producer, Silverstream TV

Volunteered Personal Information - Alan Mitchell and William Heath
[05 Mar 2010] Expert database marketer and writer, Alan Mitchell explains why it’s vital that today’s marketers understand the opportunities presented by VPI.

Online engagement: has your brand got the X-Factor? Andrew Piller, Commercial Director of FMX, Fremantle Media
[04 Mar 2010] Andrew's presentation reviewed how FMX responds to the challenges that brands are facing in the area of consumer engagement.

Identifying and Leveraging your Business-to-Business Influencers in a Web 2.0 World
[18 Jan 2010] In this presentation, Duncan Brown, Managing Director of Influencer50 Ltd and Lisa Hutt EMEA Programs Director at salesforce.com examine how leading marketers have adapted to a new and rapidly changing landscape by reaching out to newfound Influencers, increasing their reach, credibility and sales potential.

Digital Thinking: the New Digital Marketing - Ideas That Can Be Advertised, Not Advertising Ideas
[27 Jul 2009] Nick Emmel shows how to adapt marketing strategies to be relevant in the digital world, using examples from Vodafone.

Digital Thinking: the New Digital Marketing - Mobile Marketing
[23 Jul 2009] Eric Mugnier from Inside Mobile looks at Mobile Marketing and the use of new technologies.

The Annual IDM Lunch 2009: Grown-up Digital, the Net Generation, Talent and Marketing, Don Tapscott, Chairman, nGenera Insight
[04 Jul 2009] In his new book, Grown Up Digital, Don Tapscott describes how differently the new net generation grew up, how differently it thinks and behaves – and how it has now arrived as the bright new talent in our businesses. In his presentation at the prestigious Annual IDM Lunch Don unveiled how the wikinomic generation will influence the nature of business, the marketplace and society as a whole.

Proving the Power of Data: Outsmarting the Credit Crunch
[29 Jun 2009] Di Roach of dunnhumby reveals how retail data and new analytics lead to informed action.

Proving the Power of Data: Experiencing Schweppes
[29 Jun 2009] Fiona Blades of MESH planning and Linda Neville, Strategic Planner, Coca-Cola share Schweppes' success in measuring real-time brand contacts and the emotions surrounding them. Read more about experience data:

Courting and Keeping Customers; Loyalty 2.0: Linking Loyalty to the Customer, Natalie Kouzeleas, Senior Director Marketing & Loyalty Solutions EMEA, Oracle Corporation.
[02 May 2009] Natalie's white paper looks at the concept of ‘Loyalty 2.0,’ providing insight into where loyalty programmes are headed and the growing importance of technology in underpinning a successful loyalty programme.

Courting and Keeping Customers; Winning and Retaining Customers, Nick Mercer, Commercial Director, Eurostar.
[02 May 2009] Nick reveals how Eurostar has grown its turnover by 80% in the last five years by taking an innovative approach to courting and keeping customers, including how business had to adapt rapidly to the events following the channel tunnel fire.

Emerging digital trends: Katie Smith, Head of Digital Media, Macmillan Cancer Support
[20 Apr 2009] Katie Smith's presentation on Macmillan's aim to reach and help over two million sufferers of cancer.

The Annual IDM Lunch 2009: Video highlights
[20 Apr 2009] In his new book, Grown Up Digital, Don Tapscott describes how differently the new net generation grew up, how differently it thinks and behaves – and how it has now arrived as the bright new talent in our businesses. In his presentation at the prestigious Annual IDM Lunch Don unveiled how the wikinomic generation will influence the nature of business, the marketplace and society as a whole.

The 3rd Annual IDM Data Summit; How a new data stream, experience data, provides clients with a competitive advantage, Fiona Blades, Chief Experience Officer, MESH Planning
[23 Mar 2009] How a multi-award winning methodology measures marketing impact and effectiveness, using the real-time emotional reactions of its target audience at each customer touchpoint.

The 3rd Annual IDM Data Summit; The hidden dimension: emotion, Martin Oxley, MD, Buzzback
[23 Mar 2009] How creative use of the internet can build a better customer picture through its ability to connect and engage.

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Bringing it all together: a Visit Wales Case Study; John Munro Cert Dig IDM, M IDM, Digital Marketing Manager, Visit Wales
[27 Jan 2009] Appreciate how Visit Wales first built user generated content and Web 2.0 principles into their campaigns and, in a current campaign, are integrating on and offline channels through brand and direct marketing. See some of the practical lessons learnt and how these might apply to your business.

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Keynote: The digital marketing landscape 2009; James Matthewson M IDM, Director, My Digital JAM Limited
[27 Jan 2009] This event was supported and developed by the Councils of the IDM and DMA in the West. In his keynote session James explained how marketing has changed forever and outlined nine key considerations for marketers.

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Making playtime work: a National Lottery Case Study; James Long M IDM, Planning Director, Flourish
[27 Jan 2009] Discover the award-winning planning and insight that led Camelot to deploy email, viral, microsites and direct mail to encourage existing and lapsed players to play again.

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: Getting up close and personal: pushing the boundaries of SMS; Nick Fuller F IDM, jaywing
[27 Jan 2009] Nick discussed how marketers are getting to grips with the newest and most personal of direct channels, including examples of the primary types of campaigns, legal implications and the full range of possibilities around mobile devices.

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: Maximising revenue and opportunities from email in an economic downturn; Steve Kemish M IDM, Client Services Director, Adestra
[27 Jan 2009] In his session Steve discussed retaining and delighting customers to earn greater Life Time Value, and using email to turn customers into advocates and ambassadors.

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: More traffic, better traffic, mastering SEO and PPC; Mike Rogers M IDM, Managing Director, Optimize
[27 Jan 2009] Learn top tips and techniques from how big, grand companies have increased the quantity and quality of visitors to their websites via Search Engine Optimisation (SEO) and Pay per Click (PPC).

The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Workshop: online advertising that stands out; Oli Christie M IDM, Creative Director, Inbox Digital
[27 Jan 2009] Online advertising is a hard nut to crack! This session used a genuine Panasonic brief to come up with ideas for an online advertising campaign.

Business-to-Business (B2B) in the Spotlight; Simon Devonshire, Head of SME Business Marketing, O2 UK
[07 Oct 2008] An IDM members’ event dedicated purely to B2B marketing. Expert speakers and an audience of like-minded marketers came together to discuss best practice and business opportunities. Simon explored why B2B marketing is often perceived to be boring.

Segmenting consumers on the basis of their ethnic, linguistic or religious origin
[27 Jun 2008] Richard Webber Hon F IDM, Managing Director, OriginsInfo Ltd

Richard’s views and writings on this subject of geodemographics have been widely published. In his session he reviewed why origin must be viewed as an important consideration in market segmentation and communication activities. He looked at why attributing people into segments on the basis of their name is, for most organisations, a more practical basis than relying on self completion questionnaires.

Thinking ahead
[27 Jun 2008] Richard Worsley, Director, Tomorrow project

Richard is one of the two co-Directors of the Tomorrow Project – a registered charity undertaking an independent programme of research, consultation and communication about people’s lives in Britain in the next twenty years. His session revealed factors about work and the workplace; hanging consumer behaviour and expectations; careers, guidance and life cycles; and global context.

Hoover's: One Year On
[05 Jun 2008] Chris Warwick, VP of Product, Hoover's

Chris bought us up-to-speed with the latest developments in Hoovers' SEO techniques and customer contact strategies, which now incorporate social networking and user generated content.

Thinking Differently!
[05 Jun 2008] Listen to presentationRob Watt, Media Director, Avenue A | Razorfish

The new generation of customers are Web 2.0 savvy. Rob explained why every business will need to change the way they communicate with their employees and their customers – and, of course, how to get started.

The Annual IDM Business-to-Business Marketing Conference 2008; Hoover's One Year On, Chris Warwick, Vice President of Product, Hoover's
[09 Apr 2008] Chris bought us up-to-speed with the latest developments in Hoover's SEO techniques and customer contact strategies, which now incorporate social networking and user generated content.

The Annual IDM Business-to-Business Marketing Conference; Thinking Differently! Rob Watt, Media Director, Avenue A | Razorfish
[09 Apr 2008] The new generation of customers are Web 2.0 savvy. Rob explained why every business will need to change the way they communicate with their employees and their customers – and, of course, how to get started.

Online advertising 2008: the essential briefing; Guy Phillipson, Chief Executive, IAB UK
[06 Mar 2008] In an uncertain economy, with headline news of advertising cuts and an evidence of a shift to marketing budgets online, it pays to understand the online space and how to leverage it. Guy’s insightful presentation was coloured with fact and award-winning client examples including Volkswagen Golf GTI. Danny Meadows-Klue chaired the evening and considered what the future holds for digital marketing.

The Annual IDM Data Council Summit 2008; Segmenting Consumers, Richard Webber Hon F IDM, Managing Director, Originsinfo Ltd
[26 Feb 2008] Richard’s views and writings on this subject of geodemographics have been widely published. In his session he reviewed why origin must be viewed as an important consideration in market segmentation and communication activities. He looked at why attributing people into segments on the basis of their name is, for most organisations, a more practical basis than relying on self completion questionnaires.

The Annual IDM Data Council Summit 2008; Thinking Ahead, Richard Worsley, Director, Tomorrow Project
[26 Feb 2008] Richard is one of the two co-Directors of the Tomorrow Project – a registered charity undertaking an independent programme of research, consultation and communication about people’s lives in Britain in the next twenty years. His session revealed factors about work and the workplace; hanging consumer behaviour and expectations; careers, guidance and life cycles; and global context.

The UK's Toughest Marketing Challenge; Mark Bainbridge, Marketing & Communications Network Director for the British Army
[31 Jan 2008] The British Army is tasked by government to enlist 23,000 new soldiers a year, making it Britain’s largest recruiter in the face of a host of negative public perceptions. Mark, along with two key specialists from Publicis, revealed how the British Army continues to deploy the very latest in digital techniques that exploit the full potential of the media and applications at its disposal.

View from the top: new advertising opportunities for direct and digital marketers; Hamish Pringle, Director General, IPA
[18 Oct 2007] Hamish examined the latest Bellwether findings and assessed what they meant for the future of our profession. His presentation covered how to forecast the digital future - drawing upon the IPA-commissioned 10-year forecast from The Future Foundation - and What future marketing will look like, examining the need for integration, new roles for agencies and client “discomfort zones”.

Inaugural IDM/DMA West Digital Conference: Best Practice Email Marketing Workshop: David Hughes M IDM, Strategic Consultant and IDM Diploma in Digital Marketing course tutor, Non-Line Marketing
[10 Sep 2007] David's presentation explored statistics, research and best practice email marketing. A subject he is all too familiar with, given his role as a practitioner and principle course tutor of the IDM Diploma in Digital Marketing.

Inaugural IDM/DMA West Digital Conference: Digital in Action; Matthew Stammers M IDM, Marketing & PR Director, CORGI
[10 Sep 2007] In this highly topical case study session, Matthew demonstrates how CORGI Direct developed an affordable and effective digital marketing strategy aimed at trades people operating in the field. Matthew will outline the challenges encountered and share the valuable lessons - from business case to skill and resource management - that he and his team learnt along the way.

Inaugural IDM/DMA West Digital Conference: Digital trends and opportunities: David Hughes M IDM, Strategic Consultant and IDM Diploma in Digital Marketing course tutor, Non-Line Marketing
[10 Sep 2007] A fast-moving digital analysis packed with examples of digital communication with customers. The impact of Web 2.0 on customers, podcasts, blogs, social networking sites, in-game advertising - no online opportunity is left unturned.

Inaugural IDM/DMA West Digital Conference: Exploiting B2B Online: Steve Kemish, Digital Marketing Consultant, Cyance
[10 Sep 2007] Steve revealed the lessons learnt from growing Research Machines plc into a £20M online business in a tough UK market. An expert facilitator and workshop leader, he discussed exploiting the web to build business.

Inaugural IDM/DMA West Digital Conference: Marketing in a Web 2.0 World; Alex Marks, UK Marketing Manager, Microsoft
[10 Sep 2007] This presentation demonstrated the advancement of technology, how this affects the media channels and consumption, and how marketers can adapt to engage with them more effectively.

Inaugural IDM/DMA West Digital Conference: The Digital Future - What it could mean? Jonathan Mitchener, BT
[10 Sep 2007] The future landscape for business is going to be a very different one. There are a number of potential changes, so-called disruptive technologies, which coupled with a changing world may impact significantly on the way companies do business, including marketing. This presentation will give an insight into some of these potential disruptions and offer you the chance to reflect on how such developments might affect your world. One area to be covered, is the future of electronic gadgets which will revolutionise the potential for people (consumers and business) to access online digital services in a future converged technology world. In summary, a glimpse of the future today!

Web 2.0 - What does it mean for you, your business and your customers?
[14 Jun 2007] Find out what Web 2.0 really is and why you should be interested, which tools you should be looking at and what the real costs are, plus how to convince others of the business case for Web 2.0.

Direct and interactive marketing megatrends: the outlook for 2010 and what you need to be thinking about today
[25 May 2007] Bruce A. Biegel,Senior Managing Director, Winterberry Group Chairman, DMA (US) Marketing Technology & Internet Council

Based on his intimate knowledge of US direct marketing, and with a global outlook, Bruce Biegel presented his vision of the landscape of 2010, describing the developing trends and events that are unfolding within direct marketing, and how they may impact your organisation’s strategic objectives.

Mastering the data and technology to stay competitive
[25 May 2007] Luke McKeever, Executive Vice President, Alterian plc

As data-driven direct marketing techniques fuse with above-the-line marketing, there's never been a greater demand for evidence-based marketing. But what will be the data levers for optimising your ROI and what tools will keep you competitive? Luke analysed the growth of evidence-based marketing, the operational efficiencies of integration and studied the emerging marketing resources and technologies. He revealed new pieces of customer insight data and how to maximise multi-step, pull and push campaigns.

Going multi-channel — CORGI case study
[02 Apr 2007] Mathew Stammers, Marketing & Public Relations Director, CORGI

A highly topical and valuable case study session. Mathew demonstrates how CORGI’s direct marketing business, CORGI Direct, developed an affordable and effective digital marketing strategy aimed at tradespeople operating in the field. His presentation outlines the challenges encountered and shares the valuable lessons learned along the way.

How to leverage search engine management to improve results across all online marketing channels
[02 Apr 2007] Chris Warwick, Vice President of Acquisition Marketing, Hoovers

Chris provided deep insights into how Search Engine Optimisation works and how B2B marketers can use it to dramatically improve website traffic and click-through. Key words have the power to transform a good online response into a great online response. How to identify the right words from your sales and marketing messages and map them on to the words that are most important to your target customers.

BPA — Winners in Action
[21 Mar 2007] What does it take to win the IDM Business Performance Diamond Award? Find out, first hand, from the 2006 winner: AA Insurance and their agency, Rapier Ltd.

Data and decisions - the anatomy of a profit focussed organisation
[19 Mar 2007] Rosemary Albinson, Strategy and Planning Manager R&M Technology Strategy Team, BP. Delegates gained a perspective on why getting useful data is so difficult and heard about practical steps they can take to build a "data smart" organisation. Planning your data management programme is as important as planning your strategic processes.

The new science of insight management
[19 Mar 2007] Steve Wills, Managing Director, Customer Insight Solutions Ltd. Delegates learnt how major companies have come to understand the strategic importance of insight in creating competitive advantage – and how the role of "Insight Management" differs from the traditional skills previously required with market research, CRM and data management. It outlined the key practical steps an Insight Director needs to take if the value of insight is to be fully exploited.

The IDM Annual Lunch 2007: The challenges facing today's business leaders
[09 Mar 2007] At the 2007 IDM Annual Lunch Sir Martin Sorrell predicted that over the next 5-10 years, WPP's business activities will continue significantly to move outside of traditional advertising into the direct, interactive and internet space. Members can listen to his address, free.

Interactive Mobile Marketing Workshop: An introduction to mobile marketing, Nick Fuller, owner, Nick Fuller Digital DM and Anna Montes, Solicitor, Osborne Clarke
[20 Feb 2007] The demographics of mobile marketing; How to put a campaign together; How to comply with legal requirements; How to make money from mobile marketing.

Interactive Mobile Marketing Workshop: Case Studies, Paul Berney, Managing Director, Response Mobile, Robert Thurner, Commercial Director, Incentivated & Alex Meisl, Chief Executive, Sponge
[20 Feb 2007] A look beyond the technology and the mechanics of mobile; Real life campaigns and how the client’s objectives were met; Mobile marketing put into context and what is actually happening in this fast developing medium

Interactive Mobile Marketing Workshop: How much will it cost? Paul Berney, Managing Director, Response Mobile and Robert Thurner, Commercial Director, Incentivated
[20 Feb 2007] Details of where costs mount up and budgetary requirements; How costs vary by campaign and how to ensure maximum cost-effectiveness; Examples of cost-variations from simple response handling to advanced mobile internet applications.

IDM Members' Convention 2006: DM 2.0: Threat or Opportunity — Richard Madden M IDM
[16 Nov 2006] A challenging, provocative, and intelligent analysis of the sacred cows and myths of direct, data and digital marketing.

IDM Members' Convention 2006: Legal Landscape: a Level Playing Field for UK Marketers? — Stephen Groom M IDM
[16 Nov 2006] In a 3 part presentation Stephen shared the findings of a new survey of European enforcement of marketing law. Briefs on the EU’s Unfair Commercial Practices Directive (due 2007), before highlighting key strategic issues and the impact on self-regulation and marketing practice.

Finally, Privacy laws … Why is it still worth complying when your competitors seem to be getting away with murder?

IDM Members' Convention 2006: Marketing the Buzz — Philip Wilkinson M IDM
[16 Nov 2006] Philip reviewed what’s changed in the online space since 1998, particularly when marketing a new business.

IDM Members' Convention 2006: The Journey to Marketing Optimisation — Mark Perrett M IDM
[16 Nov 2006] Mark delivered an in-depth case study that considers the key components of Marketing Optimisation and demonstrated through experience some of the results that can be obtained through pursuing relatively simplistic optimisation strategies.

IDM Members' Convention 2006: Twenty Twenty Vision — Peter Simpson M IDM
[16 Nov 2006] The data, digital and direct profession has made huge advances over the last 20 years, but Peter expounds that DM is still a junior partner in marketing, and our primary output still referred to as junk. He predicts the next 2O years will see more radical change driven by, primarily, consumerism but also multi-channel, electronic, legislation and data protection developments. Peter shares his 2O predictions for the next 5 years on how the industry, and profession, will reshape.

TV for Direct Marketers: Where Next? — Chris Gardner, Marketing Director, Which?
[20 Oct 2006] Following success at Oxfam and Cancer Research UK, Chris Gardner told the story of how Which? moved from solely using direct mail/prize draw into a multi-media strategy incorporating both DR and BR TV.

TV for Direct Marketers: Where Next? — Joanna Reynolds Hon F IDM, Managing Directors, Reynolds Busby Lee
[20 Oct 2006] Joanna was formerly head of marketing at Reader’s Digest, IMP Publishers and MD at Time-Life. TV was one of the biggest media she used – but not just in the UK but Europe too. Joanna gave a unique perspective into European practice and what we can learn.

TV for Direct Marketers: Where Next? — Maria Phillips, Creative Partner, Watson Phillips Norman
[20 Oct 2006] Maria has been responsible for creating over 60 different commercials, covering fundraising, financial and more. She is one the most sought-after speakers on TV creativity. Maria talked about what happens when everyone is using the creative techniques that work - and what’s coming next.

TV for Direct Marketers: Where Next? — Matt White, Channel 4
[20 Oct 2006] What’s do the TV companies feel about DRTV? What are they planning in the future that’s going to help – or hinder? This presentation provided a unique perspective from the media owner’s point of view.

TV for Direct Marketers: Where Next? — Mike Colling F IDM, Managing Director, Mike Colling and Co.
[20 Oct 2006] Mike discussed the merits of the three main TV options for direct marketers: short form DRTV, long form DRTV (infomercials) and BRTV. What can each option add to a marketing mix? He shared the latest learning in response trends, and looked at what mobile and web have added to response results. And finally Mike spoke about the potential future for TV for direct marketers. What are the implications of a converging world, when you will know who has seen your commercial, exactly when, and where they were at the time?

TV for Direct Marketers: Where Next? — Tina Taylor, Channel 4
[20 Oct 2006] What’s do the TV companies feel about DRTV? What are they planning in the future that’s going to help – or hinder? This presentation provided a unique perspective from the media owner’s point of view.

TV for Direct Marketers: Where Next? — Tod Norman F IDM, Brand Partner, Watson Phillips Norman
[20 Oct 2006] What does hard-hitting DRTV do for your brand? Does it damage or help it? And if you have a powerful brand, does that help your response? For the first time in the UK, completely original ‘qualitative’ research findings were presented by Tod Norman.

Getting under the customer’s skin - Martin Chillcott M IDM
[21 Sep 2006] Martin Chillcott M IDM of Hotchilli delivered a 'no-holds barred' view of how real-world CRM programmes should be run to deliver genuine customer insight. Using examples from well known brands in Financial services, Travel and UK Leisure sectors and a major Loyalty scheme, Martin gave the benefit of his experience in data analysis, customer research and even some stuff from the real world.

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Getting under the customer’s skin - Steve Messenger F IDM
[21 Sep 2006] Steve Messenger F IDM, Senior Director for Forecasting, Modelling and Consultanc at Ipsos MORI challenged the DM industry on its failure to use attitudinal data to improve targeting. He is cynical about the extent to which attitudinal data is actually being used and understood and keen to talk about the added insight it can bring if employed effectively.

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IDM North Conference: How to Win Customers and Influence Profits - Marketing for Value in the Travel Sector
[19 Sep 2006] Patrick Allen, Head of Marketing, United Cooperatives

As Head of marketing for the largest independent retail co-operative in the UK Patrick Allen is less concerned with customer acquisition than he is with are the acquisitions adding value to the business? Using examples from his Cruise specialist business unit he demonstrated how he has married econometric modelling with content software to develop a marketing for value programme that is adding millions to his bottom line.

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IDM North Conference: How to Win Customers and Influence Profits - People are better than banks
[19 Sep 2006] Simon Devonshire, Sales and Marketing Director, Zopa

Launched in March 2005, Zopa was founded by Richard Duvall, James Alexander and David Nicholson. All were previously involved with Egg, with Richard Duvall the creator of the online bank for Prudential. Now, www.zopa.com, at just over a year old, has 63,000 people registered. The site has been dubbed "the people's bank" and lets individuals lend and borrow from one another. With customer acquisition rigorously controlled and a refreshingly different approach to communications, Simon shared the secrets of Zopa’s success and insights drawn from his extensive marketing experience.

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IDM North Conference: How to Win Customers and Influence Profits - The impact of digital print and personalisation on customers - Focussing on the individual (Workshop)
[19 Sep 2006] Phil Taylor, St Ives Direct

This workshop session hosted by St Ives Direct gave an overview of what has been done, what is being done, and what could be done in the world of variable content printing.

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IDM North Conference: How to Win Customers and Influence Profits - The online gold rush
[19 Sep 2006] Davin MacAnaney, Commercial Manager, PaddyPowerPoker

Eight of this year’s new Sunday Times Rich List entries come from the online casino sector. Davin’s not amongst them - yet. However, with over six year’s experience marketing in the online space, few are better equipped to describe some of the innovative acquisition techniques and the importance of analytics in this dynamic marketplace.

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IDM North Conference: How to Win Customers and Influence Profits – Best Practice Email Marketing (Workshop)
[19 Sep 2006] Anthony Green, Sales and Marketing Director, Concep

This workshop showed how to harness innovative e-mail techniques to create incremental sales and build better online relationships, with Anthony Green from global email marketing specialists Concep. Covering both B2B and B2C campaigns, Anthony illustrated email best practice with case studies from leading UK and international businesses.

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IDM North Conference: How to Win Customers and Influence Profits – Real-time research and testing (Workshop
[19 Sep 2006] Bill Burey, Managing Director, CCB Limited

This workshop showed how the new ‘real-time’ world could change the way we do business, and how to win new customers and influence profits.

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Customer-centricity and the bottom line
[04 Jul 2006] Geert De Backer, Industry Marketing Director, Dow Corning

The solutions implemented by Dow Corning to bring the customer's voice to its market strategies and a demonstartion of the impact this customer-centric approach had on the bottom line.

How profit-focused are you and your marketing?
[04 Jul 2006] Professor Robert Shaw, Visiting Professor-Faculty of Management, Cass Business School, City of London University

Describes key findings of a global benchmarking study into the ways in which leading global organisations run their marketing functions to drive up profit and shareholder value.

The new value equation in the networked marketplace
[04 Jul 2006] Stewart Pearson F IDM, Global Client Director - CRM, Young & Rubicam Brands — David Thorpe, Global Lead of Strategy & Insights - Team Microsoft, Young & Rubicam Brands

Marketers can no longer simply broadcast content; they must empower consumers to co-create, share and evolve it across their communities. Real market value is now a function of influence and connection as well as profit potential.

Successful International CRM – General Motors Case Study
[23 Jun 2006] On 22 June 2006, Rob Malyn, Direct Marketing Manager of General Motors Europe reviewed how General Motors developed a winning national CRM campaign into today’s successful European-wide programme.

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Successful International CRM – Toyota Case Study
[23 Jun 2006] On 22 June 2006, Graham Hill an advisor to CRMGuru.com and a principle with Sophron Partners Limited explained why you can’t create a great customer experience without first relating to your customers – and in particular how this key belief was used to expand the Toyota’s successful strategy throughout Europe.

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Love in the Contact Zone: Relevant Skills and Data are Key (Jon Epstein)
[01 Jun 2006] As use of the web accelerates, any human contact is more memorable – getting it right or wrong will increasingly determine loyalty and profit. On 23 June Jon Epstein and Simon Roncoroni explored how businesses must change their approach to contact staff and use of customer data to succeed in the ‘live’ market place of tomorrow.

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Love in the Contact Zone: Relevant Skills and Data are Key (Simon Roncoroni)
[01 Jun 2006] As use of the web accelerates, any human contact is more memorable – getting it right or wrong will increasingly determine loyalty and profit. On 23 June Jon Epstein and Simon Roncoroni explored how businesses must change their approach to contact staff and use of customer data to succeed in the ‘live’ market place of tomorrow.

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Loyalty Schemes – The Good, The Bad and The Ugly
[26 Apr 2006] What's the truth behind loyalty schemes? Are they really worth the investment? On 25 April 2006, sector expert Wanda Goldwag joined IDM Members and guests to take an in-depth, no-holds-barred look at which of today's high profile loyalty schemes are effective and which, frankly, are not. She examined why companies use loyalty schemes, why customers sign up and revealed her fascinating predictions as to what the future holds for loyalty.

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Charities: The appeal of digital (Reading Room)
[10 Apr 2006] Neil Davis from the Reading Room and Stephen Belgrave from the CrimeStoppers Trust joined Members and their guests at this evening event on 6 April. The event addressed the interactive aspects of awareness-building and fundraising projects as well as the most cost effective ways to both enhance communication while reducing overheads.

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Charities: The appeal of digital (The CrimeStoppers Trust)
[10 Apr 2006] Neil Davis from the Reading Room and Stephen Belgrave from the CrimeStoppers Trust joined Members and their guests at this evening event on 6 April. The event addressed the interactive aspects of awareness-building and fundraising projects as well as the most cost effective ways to both enhance communication while reducing overheads.

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Emerging Growth Markets - China (event presentation)
[03 Apr 2006] Jan Wemmel, International Business Development Manager at AZ| Direct Gmbh (www.az-direct.com), addressed IDM Members and their guests at this evening event on the 30 March. Using case studies such as L’Oreal’s loyalty program he explained how he tackled this difficult market and the pivotal role data plays in Chinese Direct Marketing.

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Brilliant in Manchester (IDM North): Breathing Life into ‘Boring’ Subjects
[20 Mar 2006] Chris Barraclough M IDM, Creative Partner, Barraclough Edwards Chamberlain

On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Chris Barraclough, revealed how you make ‘dry and dusty’ products sexy and appealing. From mortgages and factoring to fleet management and even accountancy, Chris showed how you can bring even the dullest product can be brought to life.

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Brilliant in Manchester (IDM North): Ideas that make the world less ordinary (Part 1)
[20 Mar 2006] Alistair Sim, Founder, Love Creative

On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Alistair Sim’s session looked at the very heart of the creative process and demonstrated with powerful case studies how to find those elusive creative ideas that can be executed across all channels.

Brilliant in Manchester (IDM North): Ideas that make the world less ordinary (Part 2)
[20 Mar 2006] Alistair Sim, Founder, Love Creative

On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Alistair Sim’s session looked at the very heart of the creative process and demonstrated with powerful case studies how to find those elusive creative ideas that can be executed across all channels.

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Brilliant in Manchester (IDM North): Six Simple Questions
[20 Mar 2006] Steve Harrison, Founder and Creative Director, Harrison Troughton Wunderman

On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Steve covered six simple questions you have to ask before the creative work can begin, he underpinned the success of this approach with award-winning work from the likes of Xerox, Microsoft, the AA and The National Phobics Society.

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Brilliant in Manchester (IDM North): The Power of Tone of Voice
[20 Mar 2006] Simon Sinclair, Head of Chaos, Pravda

On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Simon Sinclair tackled the challenging subject of achieving the right tone of voice for the target audience, richly illustrating his advice with case studies from above and below the line.

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Building rapport with your customers online: Michael Wood, Manager, e-Commerce Development, HSBC
[15 Mar 2006] Michael explains how to create more value through online channels in order to drive business forward. He demonstrates proven techniques that you can apply to build greater rapport with your customers leading to a more productive, valuable and enduring relationships.

Case Study: Experian Lights up Powergen
[15 Mar 2006] Experian case study

Five key challenges facing B2B marketers: Debbie Williams, Head of EMEA Lead Generation Marketing, Nortel
[15 Mar 2006] In this presentation, Debbie offers an overview of the top challenges that we all face as B2B marketers.

Integrating online and offline: Richard Bush, Joint Managing Director, Base One Group & Fabio Torlini, Marketing Director, Rackspace
[15 Mar 2006] Base One had the strategy to position Rackspace as a ‘maverick’ brand, contrasting competing messages focused on professionalism, value and reliability with a fresher approach to communications. This case study from both the client and agency takes you through not just the strategy but the tactical component parts that took their solution to award-winning levels.

Procurement: Understanding today’s professional buyers: Keith Raeburn, Strategic Buyer, Abbey
[15 Mar 2006] Keith brings you up to speed with the massive changes taking place in procurement today. He explains the growing importance of e-tools and e-auctions, as well as the case for keeping faith with good old fashioned customer relationship management.

The Screwfix Story: A marketing phenomena: Simon O’Mahony, Head of Marketing, Screwfix Direct.
[15 Mar 2006] This detailed direct marketing case study demonstrates how Screwfix Direct transformed itself from a backyard to blue-chip company. Learn the critical role marketing plays in the company’s growth, using both traditional offline and newer online media.

The &more Story Part 2: Using Customer Analytics to Drive Strategy
[06 Feb 2006] In an open and expert discussion, Martin Squires, Head of Customer Intelligence and Analytics Unit at Marks & Spencer Money revealed how they migrated customers from the standard &more credit card to chip and pin. In doing so, they not only seized the opportunity to deepen and widen customer relationships, but to convert &more’s “secondary card” status to front of wallet.

Commencing with a brief overview of the corporate and brand objectives, his session focused on the real use of customer analytics, multi-dimensional segmentation and profiling models to drive complex campaigns.

Driving a Consistent Customer Experience
[04 Dec 2005] In an in-depth presentation Neil Bigley, Senior Controller, iCRM Marketing at Nationwide explained, using real examples, how Nationwide used the latest marketing technologies to deliver a customer-centric experience. And how the strategy has delivered results.

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Essential Search Marketing
[30 Nov 2005] What information should we be collecting on our customers? What are the best methods for collecting it? Is everything measurable? How should we measure it? How can we improve our online customers' experience and increase profits? RedEye's Jonathan Kay used blue chip case studies to answer these questions, demonstrating how companies have significantly improved their online business.

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BPA - Winners in Action (General Motors)
[04 Nov 2005] Download this case study to find out how General Motors developed a winning national CRM campaign into a successful European-wide programme.

In the motor industry the process from the launch of a new model to customer purchase can take two years. Through its multi-channel programme, General Motors undertook to manage the customer lifecycle over that entire period and beyond.

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BPA - Winners in Action (Hyundai)
[04 Nov 2005]

Download this case study to find out about Hyundai and their Customer Retention Programme.

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Marketing's Most Wanted: Women
[04 Nov 2005] Women are the most powerful buying influence in business and consumer markets today; but do we really know how to market to them? This event covered the latest trends and insights in marketing to women.

Emma Laney discussed examples of communications by McCann Erickson which reflect the new era of the “Sex and the City” woman. They reflect a truer picture of women who have more confidence to celebrate in their femininity, now that the boundaries between genders have been eroded.

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IDM Guru series: Don Peppers
[07 Oct 2005] Maximise Your Return on Customer, 4th October 2005.

IDM North One Day Conference: Direct Insights (Cheetham Bell JWT)
[05 Oct 2005] Inside Out – Insights on organisations who really personify their brands

It’s ok to have great marketing campaigns, but how do you get your staff, suppliers and commercial partners to enhance your brand? Unless the whole organisation understands what the marketing department is trying to do your reputation can wither and die. This presentation will give practical examples of how to get your team on board and bring your brand to life.

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IDM North One Day Conference: Direct Insights (M&S Money)
[05 Oct 2005] The Launch of &more Chip and Pin
Nick Bowyer, Marketing Director, M&S Money


In this presentation Nick explains the campaign employed by M&S Money to to launch the new &more chip and pin credit card.

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IDM North One Day Conference: Direct Insights (MOC Evolution)
[05 Oct 2005] Unlocking the Hidden Value of Your Data

Find out how you can fill the gaps in your database to mine rich new veins of information for profit, from this extraordinary presentation made by data expert Dr Atai Winkler.

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IDM North One Day Conference: Direct Insights (Red C)
[05 Oct 2005] Keynote Address: Seeing is believing! How eye tracking delivers new creative insight
Adrian Rowe, Red C


In this presentation Adrian explains how the latest developments in eye tracking help us understand our customers and how to improve the impact of your messages.

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IDM North One Day Conference: Direct Insights (Royal Mail)
[05 Oct 2005] How to achieve 25 minutes of solid exposure to your brand!
Rob Brogan, Consultant, Royal Mail


Back by popular demand after his brilliant session in 2004, Rob took us through the latest research from Royal Mail, which shows how customer magazines can engage readers with your brand, drive sales and improve ROI. Including vital statistics and video footage, this presentation provided perfect ammunition if you are already involved in producing customer newsletters or wish to develop one.

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Achieving ROI through practical B2B Marketing: Bryan Foss, Banking Solutions Executive, IBM Global Financial Services and Peter Cheverton, Founding Director, Insight Marketing and People Ltd
[16 Jun 2005] This presentation reveals the practical techniques that can be used to simplify complex prioritisation decisions, applicable to companies and markets of all sizes, across industry sectors.

B2B Websites that Deliver; Margaret Manning, Chief Executive Officer, Reading Room
[16 Jun 2005] This session covered the key areas to address when designing a successful website.

Building B2B Customer Engagement: Thom Poole, Head of Portal Customer Interaction, O2
[16 Jun 2005] Understanding that trust is relevant to account management and customer retention is vital and Thom’s session focussed on the steps organisations must take to gain that trust.

Delivering Digital ROI: Steve Kemish, Online Channel Manager, RM plc
[16 Jun 2005] This practical case study details how Research Machines plc has grown a £20M online business in the UK education market, by getting the traditional sales force to support the web sales channel, rather than fighting against it!

Effective B2B Email; Sarah Charlton, Creative Director, Moonfish
[16 Jun 2005] During this highly practical session Sarah outlined some useful tips for improving the effectiveness of your email marketing.

Insight Driven Marketing: Nokia, Enterprise Solutions EMEA
[16 Jun 2005] Nokia is seeking to educate the B2B market about the opportunities and possibilities for mobile working. This involves businesses understanding how they can work differently, just as much as IT managers choosing the Nokia brand.

Keynote: Innovative Best Practices in the USA: Richard Rosen, President/CEO, AlloyRed
[16 Jun 2005] Based upon his own innovative model of Brand-Interaction, Richard offers strategic, practical tools that build and maintain the brand over time while generating sales. This method brings together the best from the science of brand, the science of direct, and the science of sales – all driven by the power of finance. It's proven to draw in customers no matter where they are in the sales cycle.

Overcoming Lead Generation Complexities: Alan Hartwell, VP of Marketing for UK and Ireland, Oracle
[16 Jun 2005] Find out what has worked for Oracle, and how it can work for you, within B2B sales and marketing.

Overview of the B2B Marketplace; Jeremy Nicholls, Managing Director & Co-founder, Beta Model and Richard Lloyd, Director of Business-to-Business Marketing, Experian
[16 Jun 2005] This session delivered an insight into the composition of the UK business market and some key trends which could influence your marketing strategy.

Talking to SMEs: Mick Byrne, Director of Planning, Ogilvy
[16 Jun 2005] Get a greater understanding of how better to communicate to SMEs in a language they will appreciate and can relate to.

Award-winning websites
[10 Jun 2005] What makes a website work? With the Internet now more crowded than ever, what does it take to stand head and shoulders above the rest? And even when you have succeeded in being seen and heard, is that enough? What can you do to make sure you elicit the response you want?

On 12 May Margaret Manning, CEO of digital communications agency, Reading Room (NMA awarded earlier this year) took us through some award winning web sites, examining why they won, what it is that makes them effective and what lessons can be learned.

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The death of the cold call
[01 Jun 2005] With consumers ever more resistant to unsolicited calls and rogue operators causing increasingly tighter and tougher legislation, the telemarketing industry could be seriously under threat. In a regional event “The Death of the Cold Call?” held in Bristol on 24 May 2005, these issues were discussed in three sessions.


Session One: This pdf summarises the comprehensive briefing by the Telephone Preference Service.

The death of the cold call?
[01 Jun 2005] With consumers ever more resistant to unsolicited calls and rogue operators causing increasingly tighter and tougher legislation, the telemarketing industry could be seriously under threat. In a regional event “The Death of the Cold Call?” held in Bristol on 24 May 2005, these issues were discussed in three sessions.


Session Two: This pdf summarises the Keynote presentation and includes: current regulations on outbound telemarketing; the impact of unscrupulous telemarketing activity on consumer attitudes; the implications of tightening legislation for marketers and practical steps to minimise the negative impact on business.

Drawing the line - between on & offline
[04 May 2005] The on and offline relationship is rapidly starting to look like the above-the-line and below-the-line advertising question of the 80’s and 90’s: How much should we spend on each? How do they interact and how do I get the balance right? Nick Backhouse and Mark Crawford addressed these issues in a recent Members' evening.

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Can one to one marketing really work in the FMCG arena? - Discovery Foods Presentation
[27 Apr 2005] To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.

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Can one to one marketing really work in the FMCG arena? - Dunnhumby Presentation
[27 Apr 2005] To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.

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Can one to one marketing really work in the FMCG arena? - Masterfoods Presentation
[27 Apr 2005] To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.

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Business-to-Business Lead Management
[25 Apr 2005] In January 2004 Volvo Cars took the decision to invest heavily in a CRM programme designed to build a database of conquest fleets, nurture the decision maker with regular flow of information, and ultimately seek permission for an appointment. Using the already established Lead Management Process introduced three years earlier, Volvo Cars are now able to track every business lead to measure the success of the programme. This strategy was developed and put in place by Anita Fox, Volvo’s Direct Marketing Manager, alongside an EHSBrann team headed by Janine Woodcock. In a very frank presentation on 14 April 2005, Anita and Janine discussed the practical issues, winning elements and pitfalls of a successful lead management programme supported by robust management information.

On average the duck is dead
[21 Mar 2005] On hearing of his impending retirement, we couldn’t let industry guru Reimer Thedens leave our profession without asking him to share something of his hard-earned experience from a 30-year career. And we’re pleased to say that the OgilvyOne Chairman, Honorary IDM Fellow and long-time advocate of lifelong learning readily agreed! So, on 15 March Reimer imparted some of his favourite pearls of wisdom gleaned from his professional life - and of course from David Ogilvy.

The Annual IDM Lecture 2005: Customer Evolution—Survival of the Fittest
[02 Mar 2005] Baroness Susan Greenfield's whirlwind trip through the powerful and unprecedented influence that new technologies will have on our minds, and those of our customers, created a highly charged audience at the IDM Annual Lecture 2005, sponsored by Glaxstar.

Symposium Speakers - Reunited (Mike Tildesley)
[22 Feb 2005] The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, June 2004, was a complete sell out and brought together an exceptional blend of marketing, branding, data and new media expertise. We cherry-picked the very best of the Symposium and were able to reunite, in the true spirit of integration, three of our most popular speakers.

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Symposium Speakers - Reunited (Simon Uwins)
[22 Feb 2005] The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, June 2004, was a complete sell out and brought together an exceptional blend of marketing, branding, data and new media expertise. We cherry-picked the very best of the Symposium and were able to reunite, in the true spirit of integration, three of our most popular speakers.

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Symposium Speakers - Reunited (Tony Mooney)
[22 Feb 2005] The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, June 2004, was a complete sell out and brought together an exceptional blend of marketing, branding, data and new media expertise. We cherry-picked the very best of the Symposium and were able to reunite, in the true spirit of integration, three of our most popular speakers.

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Great Online Creative (An Introduction to the Creative Showcase)
[08 Feb 2005] So what makes great online creative? What makes your campaigns stand out from the crowd? Whether you are looking to engage your customers through attention-grabbing graphics or you want to increase the click-throughs on your search listings, this session will give you a window into some of the freshest thinking from the online industry. Here is one of three presentations made by Danny Meadows-Klue at a recent members event.

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Great Online Creative (Creative Showcase Winners, Winter 2004)
[08 Feb 2005] So what makes great online creative? What makes your campaigns stand out from the crowd? Whether you are looking to engage your customers through attention-grabbing graphics or you want to increase the click-throughs on your search listings, this session will give you a window into some of the freshest thinking from the online industry. Here is one of three presentations made by Danny Meadows-Klue at a recent members event.

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Great Online Creative (Search Marketing Tricks of the Trade)
[08 Feb 2005] So what makes great online creative? What makes your campaigns stand out from the crowd? Whether you are looking to engage your customers through attention-grabbing graphics or you want to increase the click-throughs on your search listings, this session will give you a window into some of the freshest thinking from the online industry. Here is one of three presentations made by Danny Meadows-Klue at a recent members event.

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Digital: the interactive ingredient
[06 Dec 2004] As online advertising grows to match the size of the radio industry, a new media channel has clearly come of age. At the first IAB/IDM Digital Marketing Forum, Danny Meadows-Klue reports on the key drivers behind the new marketing landscape.

The IDM/IAB Digital Marketing Conference — Concluding Session part 1: Keith Rattray, Director of Carat Digital, Carat
[30 Nov 2004] Integrating online and offline direct marketing strategies: How to combine new and traditional marketing technologies effectively to optimise results, reduce costs and minimise waste.

The IDM/IAB Digital Marketing Conference — Concluding Session part 2: Carl White, Managing Director, ValueClick
[30 Nov 2004] Measuring and analysing online direct response strategies: How to look beyond basic response rates and gain real insights into customer interactions. How to exploit new understanding to generate increased sales and greater value from your customer relationships.

The IDM/IAB Digital Marketing Conference — Keynote Address: Rory Sutherland, Executive Creative Director, OgilvyOne
[30 Nov 2004] Creative Impact: The very best of today’s online advertising for building brand and generating response.

The IDM/IAB Digital Marketing Conference — Opening Address: Danny Meadows-Klue M IDM, Chief Executive, The Interactive Advertising Bureau and Chris Ward, Deputy Director, MSN
[30 Nov 2004] The Interactive Ingredient: How brands have gained increasing confidence in including online channels as an integral component in their marketing mix.

The IDM/IAB Digital Marketing Conference — Session 1 part 2: Rory Teeling, Managing Partner, BBEmail
[30 Nov 2004] Making the Most of Email: How important, easy and economical it is to incorporate email within future marketing programmes.

The IDM/IAB Digital Marketing Conference — Session 1 part 3: Mark Cridge, Managing Director, glue London
[30 Nov 2004] Making the Most of Viral Marketing: The plain truth about what is really viral. How to cut through the hype in order to generate valuable word-of-mouth online.

The IDM/IAB Digital Marketing Conference — Session 1: Richard Firminger, Sales Director, Overture
[30 Nov 2004] Making the Most of Search Advertising: How to use search marketing to drive qualified traffic to websites, and valuable tips for optimising paid placement search campaigns.

The IDM/IAB Digital Marketing Conference — Session 2 part 1: Carsten Boers, CEO and co-founder, FlyTxt
[30 Nov 2004] Making the Most of Digital Mobile Marketing: The challenges, opportunities and key success factors in marketing via mobile telephony.

The IDM/IAB Digital Marketing Conference — Session 2 part 3: Simon Hall F IDM, Founding Partner, Hall Moore CHI and Warren Moore, Founding Partner, Hall Moore CHI
[30 Nov 2004] Making the Most of Web Marketing: How to make big advertising and great marketing ideas work online.

Google: Absolutely Essential Search Marketing
[08 Nov 2004] Lorraine Twohill's presentation from our recent Members' evening not only looked at search marketing in its widest context – i.e. what exactly is search marketing? - but also got right down to the real, usable, practical detail, essential for anyone responsible for online marketing. Finally, and perhaps most importantly, given the ever-changing nature of the online environment, Lorraine looked at the very latest technological developments in search.

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Open Planning
[28 Oct 2004] What would you say if we could introduce you to a practical method of planning and evaluation that could increase profitability and effectiveness by 10-25%? Here is the presentation made by Professor Angus Jenkinson F IDM and Kevin Bishop at the recent 'Open Planning' members' evening.

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The Death of Direct Marketing? (Helen Davies, Carat)
[21 Oct 2004] Will Direct Mareting die - or be reborn? How should you plan your business and your career?

Here is the presentation from Helen Davies from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.

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The Death of Direct Marketing? (Melanie Howard, Future Foundation)
[21 Oct 2004] Will Direct Mareting die - or be reborn? How should you plan your business and your career?

Here is the presentation from Melanie Howard F IDM from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.

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The Death of Direct Marketing? (Paul Hayes, Times Newspapers Ltd)
[21 Oct 2004] Will Direct Mareting die - or be reborn? How should you plan your business and your career?

Here is the presentation from Paul Hayes from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.

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The Death of Direct Marketing? (Tony Coad, CCB)
[21 Oct 2004] Will Direct Mareting die - or be reborn? How should you plan your business and your career?

Here is the presentation from Tony Coad FIDM from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.

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Profitable Data Strategies (Prudential)
[06 Oct 2004] Here is the presentation made by Angus Maciver, Head of Customer Insight at Prudential at our recent members event. He discussed how best to use your database of customers and potential customers after a successful direct marketing campaign.

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Profitable Data Strategies (WHSmith)
[06 Oct 2004] Here is the presentation made by Richard Howe, Clubcard & New Media Controller at WHSmithat at our recent members event. He discussed how best to use your database of customers and potential customers after a successful direct marketing campaign.

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&more - one year on (Adrian Carr)
[27 Sep 2004] Retailing giant M&S launched its first combined credit card and loyalty programme in October 2003 under the banner of M&S MONEY – &more. In a climate where M&S was rarely out of the business press, the question was – “How will it fare?”. Here is the presentation made by Adrian Carr, &more Credit Card Marketing Manager at our recent Members' evening on 23 September 2004.

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&more - one year on (Chris Pitt)
[27 Sep 2004] Retailing giant M&S launched its first combined credit card and loyalty programme in October 2003 under the banner of M&S MONEY – &more. In a climate where M&S was rarely out of the business press, the question was – “How will it fare?”. Here is the presentation made by Chris Pitt, Head of Card Marketing at our recent Members' evening on 23 September 2004.

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Angus Porter: Customer Director, Abbey
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 7.8MB.

Connected Insights: Simon Uwins, UK Marketing Director, Tesco plc
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 2.9MB.

Digital Connections: Richard Collins, Chief Executive Officer, mOne UK
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 1.7MB.

Garvin Brown: Vice-President, EAE Marketing Director, Jack Daniel’s Brown-Forman Corp
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 3.8MB.

Martin Runnacles: Global Marketing Director, Jaguar Cars
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 0.9MB.

New Brand Building: Mike Tildesley, Marketing Director, More Th>n
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 1.4MB.

New Data Connections: Stewart Pearson, Global Client Director, Young & Rubicam Brands and Peter Walshe, Global Account Director, Millward Brown
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 2.6MB.

New Marketing Challenges: Tony Mooney, Director of CRM, Orange
[30 Jun 2004] Presented at The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, London, June 2004. File size: 1.0MB.

The first ever IDM/Marketing Society Symposium 2004 — Official Transcript of Proceedings
[30 Jun 2004] A transcript of presentations (Chair, Douglas, Pearson/Walshe, Uwins, Tildesley, Brown, Porter, Mooney, Wunderman, Q&A) at The IDM/Marketing Society Symposium 2004. File size 0.2MB.

The Annual IDM Lecture 2004: R is for Relevance
[23 Mar 2004] Enlightened consumers are forcing a sea change in businesses that will result in the end of marketing as we know it according to Clive Humby, F IDM. Humby issued his predictions for the end of marketing as we know it at the 2004 IDM Annual Lecture, which he gave at London's Senate House on 18 March 2004.

The Annual IDM Lecture 2003: Marketing in Safe Hands? - Professor Malcolm McDonald
[18 Mar 2003] Professor McDonald offered us a unique insight into the challenges that face every organisation. Drawing on his extensive experience, he shared with us how bad companies, and excellent companies, have responded to these challenges and offered an insight into exactly what constitutes world class marketing.

The Annual IDM Lecture 2002: Don't You Recognise Me?—Patricia Mann OBE, Centrica plc
[16 May 2002] As consumer expectations continue to soar, companies everywhere are evaluating their CRM approach, seeking to safeguard—and optimise—their customer relationships. Patricia Mann OBE, Non Executive Director, Centrica plc is placed better than most to unravel the mysteries of real-life CRM. She reveals how Centrica’s CRM strategy has evolved, and her insights will equip you to better evaluate how your customers interact with your company.

Measuring Customer Profitability in Retail Financial Services — Simon Doherty, Teradata
[10 Oct 2001] Alongside other insights, this presentation offers definitions of current customer value, net present value and lifetime value in a financial services context, and identifies factors that can affect the accurate calculation of these. It also proposes a solution for determining customer profitability.

Modelling Lifetime Value: Options and Issues for Determining Future Customer Value — Barry Leventhal, Teradata
[10 Oct 2001] An exploration of the elements involved in calculating lifetime value, examples of the modelling techniques available, and what to consider when looking to determine future customer value.

How Do You Get Your Customer to Commit Online? — Christine Reid, Manches
[24 Jul 2001] An overview of the legalities of e-commerce: making an e-contract; terms and conditions; distance-selling considerations; competition and prize draw guidelines; and liability for third parties.

Mobile Marketing and Commerce — Sean Flynn, Boltblue
[29 May 2001] An introduction to the mobile communications environment: what constitutes the mobile Internet; some of Boltblue's related activities and services; the ground rules for successful mobile marketing, and how to go about applying them; and future mobile technologies.

Technology Branding and Marketing — Charlie Hoult, Loewy
[05 Apr 2001] An outline of the issues faced when trying to promote the products and services of technology companies, and how to go about tackling them. Puts forth branding fundamentals, illustrations and benefits, and the strategy and execution rules for technology marketing.

The E-Business Imperative — Jim Norton, Institute of Directors
[28 Mar 2001] A look at the nature and challenges of conducting business online, combined with salient statistics and e-commerce examples. Includes such topics as: the impact of exponential growth; the importance of, and the fundamental change implicit in, e-business; the global pace of development; and the eight C's of e-business strategy.

The Annual IDM Lecture 2001: Is Your Marketing Worth Buying? — Alan Mitchell
[05 Mar 2001] (Presentation in PDF) In support of the insights delivered at the IDM Annual Lecture in 2001, this presentation outlines Alan Mitchell's concept of moving from seller-centric to buyer-centric marketing. It analyses the current hot marketing issues before contrasting the marketing dynamics of today with a radically different proposition for the future.

Email Marketing — David Woodrow, 24/7 Mail
[01 Feb 2001] An introduction to email marketing, looking at aspects such as: the rise in, and nature of, email activities; how to build an email campaign, accompanied by example formats; and the similarities and differences between email and direct marketing.

The Annual IDM Lecture 2000: How the Internet Will Change Marketing — Emily Nagle Green
[06 Mar 2000] In discussing how the Internet is changing marketing and direct marketing, Emily Nagle Green explores four key issues: the globalisation of the Internet; how the Internet will shift resources allocated to marketing activities within firms; the impact of that shift on advertising; what marketing strategies will work best in the new media environment. (Transcript)

The Annual IDM Lecture 1996: New Marketing Scenarios: 0:1 Marketing — Ian Page
[01 Mar 1996] This Lecture predicts the significant opportunities and challenges presented by the arrival of a new communications medium—the Internet. In his address, Ian Page urges direct marketers to re-evaluate their marketing plans and priorities. (Transcript)

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