An Evening with a Fellow: The New Geography of Consumption

The 2001 census doesn't just bring existing geodemographic data up-to-date. The more sophisticated methods used mean that many more opportunities are now available to marketers. What are these? How can we take advantage of them? And are geodemographics only of value in the absence of more detailed, customer level data? Richard Webber F IDM answered these questions in his presentation from the evening.

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05 Nov 2003 Adobe Acrobat

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