Breaking Down the Barriers — Andrew Howells, BMPtvi
Presents an overview of the benefits on offer for advertisers willing to 'take the plunge' in the interactive TV arena, and takes a look at how the TV broadcasting and advertising landscape has changed with the advent of digital programming and is likely to evolve in the future. Also includes a case study, giving details of the objectives, costs, implementation and response rates of an interactive TV campaign run for Rimmel.
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