Can one to one marketing really work in the FMCG arena? - Discovery Foods Presentation

To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.

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27 Apr 2005 Adobe Acrobat

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