Courting and Keeping Customers; Loyalty 2.0: Linking Loyalty to the Customer, Natalie Kouzeleas, Senior Director Marketing & Loyalty Solutions EMEA, Oracle Corporation.

Natalie's white paper looks at the concept of ‘Loyalty 2.0,’ providing insight into where loyalty programmes are headed and the growing importance of technology in underpinning a successful loyalty programme.

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05 Feb 2009 Adobe Acrobat

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