Data Minefield
Do you find yourself without enough customer data to make well-informed decisions? Or do you hold so much data on your customers that you don't know where to begin? Tony Woods from StatApp, our guest speaker at the IDM Members' Evening on 16 September, reviewed the scope for data advantage then focused on how marketers can make it happen - without completely re-training! The presentation from the evening is available to download (see below) and, if you would like further information, please visit the StatApp website at http://www.statapp.co.uk
Event Presentation
Data Minefield — Tony Woods
Right click on the Data Minefield link above and 'save target as' to download the file.
