Emerging Growth Markets - China (event presentation)

Jan Wemmel, International Business Development Manager at AZ| Direct Gmbh (www.az-direct.com), addressed IDM Members and their guests at this evening event on the 30 March. Using case studies such as L’Oreal’s loyalty program he explained how he tackled this difficult market and the pivotal role data plays in Chinese Direct Marketing.

Due to the size of this presentation right click on the 'open this file now' icon below and 'save target as' to download this presentation.

resource options
Published Format Save Open
03 Apr 2006 Adobe Acrobat

NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.



Log in

Log in
Forgotten password?
By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device