Getting under the customer’s skin - Martin Chillcott M IDM

Martin Chillcott M IDM of Hotchilli delivered a 'no-holds barred' view of how real-world CRM programmes should be run to deliver genuine customer insight. Using examples from well known brands in Financial services, Travel and UK Leisure sectors and a major Loyalty scheme, Martin gave the benefit of his experience in data analysis, customer research and even some stuff from the real world.

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Published	Format	Save	Open
21 Sep 2006	.exe
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