Getting under the customer’s skin - Steve Messenger F IDM

Steve Messenger F IDM, Senior Director for Forecasting, Modelling and Consultanc at Ipsos MORI challenged the DM industry on its failure to use attitudinal data to improve targeting. He is cynical about the extent to which attitudinal data is actually being used and understood and keen to talk about the added insight it can bring if employed effectively.

Due to the size of this presentation right click on the 'open this file now' icon below and 'save target as' to download this presentation.

resource options
Published Format Save Open
21 Sep 2006 Adobe Acrobat

NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.



Log in

Log in
Forgotten password?
By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device