Google: Absolutely Essential Search Marketing

Lorraine Twohill's presentation from our recent Members' evening not only looked at search marketing in its widest context – i.e. what exactly is search marketing? - but also got right down to the real, usable, practical detail, essential for anyone responsible for online marketing. Finally, and perhaps most importantly, given the ever-changing nature of the online environment, Lorraine looked at the very latest technological developments in search.

Here is a file about how to maximise the effect of your Google AdWords account. Due to the size of this file right click on the 'open this file now' icon below and 'save target as' to download.

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08 Nov 2004 Adobe Acrobat

NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.



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