IDM Members' Convention 2006: Twenty Twenty Vision — Peter Simpson M IDM

The data, digital and direct profession has made huge advances over the last 20 years, but Peter expounds that DM is still a junior partner in marketing, and our primary output still referred to as junk. He predicts the next 2O years will see more radical change driven by, primarily, consumerism but also multi-channel, electronic, legislation and data protection developments. Peter shares his 2O predictions for the next 5 years on how the industry, and profession, will reshape.

resource options
Published Format Save Open
16 Nov 2006 Adobe Acrobat

NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.



Log in

Log in
Forgotten password?
By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device