IDM North Conference: How to Win Customers and Influence Profits – Best Practice Email Marketing (Workshop)
Anthony Green, Sales and Marketing Director, Concep
This workshop showed how to harness innovative e-mail techniques to create incremental sales and build better online relationships, with Anthony Green from global email marketing specialists Concep. Covering both B2B and B2C campaigns, Anthony illustrated email best practice with case studies from leading UK and international businesses.
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