IDM North Conference: How to Win Customers and Influence Profits - Marketing for Value in the Travel Sector

Patrick Allen, Head of Marketing, United Cooperatives

As Head of marketing for the largest independent retail co-operative in the UK Patrick Allen is less concerned with customer acquisition than he is with are the acquisitions adding value to the business? Using examples from his Cruise specialist business unit he demonstrated how he has married econometric modelling with content software to develop a marketing for value programme that is adding millions to his bottom line.

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19 Sep 2006
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