IDM North Conference: How to Win Customers and Influence Profits - People are better than banks
Simon Devonshire, Sales and Marketing Director, Zopa
Launched in March 2005, Zopa was founded by Richard Duvall, James Alexander and David Nicholson. All were previously involved with Egg, with Richard Duvall the creator of the online bank for Prudential. Now, www.zopa.com, at just over a year old, has 63,000 people registered. The site has been dubbed "the people's bank" and lets individuals lend and borrow from one another. With customer acquisition rigorously controlled and a refreshingly different approach to communications, Simon shared the secrets of Zopa’s success and insights drawn from his extensive marketing experience.
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