IDM North One Day Conference: Direct Insights (Royal Mail)

How to achieve 25 minutes of solid exposure to your brand!
Rob Brogan, Consultant, Royal Mail

Back by popular demand after his brilliant session in 2004, Rob took us through the latest research from Royal Mail, which shows how customer magazines can engage readers with your brand, drive sales and improve ROI. Including vital statistics and video footage, this presentation provided perfect ammunition if you are already involved in producing customer newsletters or wish to develop one.

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05 Oct 2005
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