IDM West Members' Evening: Complicated Lives

Melanie Howard M IDM, co-founder and director of the consumer think-tank The Future Foundation, discussed the findings of a major five-year study focusing on the growing complexity of life in modern British society and the subsequent implications for marketers now and in the future. Here is an edited version of the presentation from the evening.

resource options
Published Format Save Open
05 Dec 2003 Adobe Acrobat

NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.



Log in

Log in
Forgotten password?
By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device